Qualitative Data Analysis 101 Tutorial: 6 Analysis Methods + Examples

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Learn about qualitative data analysis (QDA) and the 6 most popular qualitative data analysis methods in this simple tutorial. We explain qualitative content analysis, thematic analysis, discourse analysis, narrative analysis, grounded theory and interpretative phenomenological analysis (IPA) in plain language. Learn about the purpose, strengths and weaknesses of each method and how to choose the right qualitative data analysis method for your dissertation, thesis or research project.
Qualitative Data Analysis Methods 101: Overview
00:00 Introduction
02:03 What is qualitative data?
02:46 Qualitative data vs quantitative data
03:25 Is qualitative analysis easier than quantitative analysis?
04:36 The 6 most popular qualitative data analysis methods
05:17 Qualitative content analysis (content analysis)
07:58 Narrative analysis
10:17 Discourse analysis
13:01 Thematic analysis
14:55 Grounded theory
18:04 Interpretative phenomenological analysis (IPA)
20:37 How to choose the right qualitative analysis method
22:55 Recap
For more information about qualitative data analysis and methods, visit gradcoach.com/qualitative-dat....
KEY RESOURCES:
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
COMPANION POST: Qual Methods 101 - gradcoach.com/qualitative-dat...
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES:
Qualitative coding - gradcoach.com/qualitative-dat...
Thematic analysis - gradcoach.com/thematic-analys...
Content analysis - gradcoach.com/qualitative-con...
Discourse analysis - gradcoach.com/discourse-analy...
Narrative analysis - gradcoach.com/narrative-analy...
Writing up qualitative results - gradcoach.com/qualitative-res...
The Grad Coach blog - gradcoach.com/blog/
If you have any questions about qualitative data analysis, leave a comment below. Also, leave a comment if you’d like to request a video about a specific analysis method.
For 1-on-1 private help with your qualitative data analysis, check out our coaching services at gradcoach.com.
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Опубликовано:

28 июн 2024

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Комментарии : 584

@zainabalmatar7302 2 года назад

I love how clear she speaks. I am an international student and I need such as this video. Thanks Emma!!!

@GradCoach 2 года назад

Glad it was helpful!

@user-co2ic5ng5y 11 месяцев назад

Same situation, this video is quite HELPFUL！

@londekamasinga7373 Год назад

Out of all the videos I’ve watched regarding to QDA, this video was by far the most descriptive. Thank you so much for such content and how you take your time explaining. I look forward to watching more videos.

@GradCoach Год назад

Glad it was helpful!

@leduydat7098 2 года назад

You help a beginner like me choose the right analysis method. It's clear and informative for me. Thanks Emma!

@GradCoach Год назад

You're welcome :)

@kabband 3 года назад

Well this was uploaded at pretty much the perfect time! Thank You Emma and Grad Coach!!!

@strawberrycloud824 3 года назад

I watched this at 1.25x speed. You're welcome :)

@ashnas7897 2 года назад

me tooo ✌

@joehurst1453 2 года назад

Rookie speed. Try 2x

@naturaljoe759 2 года назад

I had to go 1.5x. She talks way too slow for this type and length of video.

@cecelgarnica8549 2 года назад

@@joehurst1453 nnnnñnjjnnbvc n p ty upside-down

@HASSANALI-ow4jn 2 года назад

Me too!

@aguspaulsetiawankaban404 3 года назад

This is one time in my life, I see none click, unlike button! Thank you for the great video!

@smartxalex5719 2 года назад

I'm a quantitative researcher who has found himself having to take a course in qualitative research. The level of subjectivity I associate with qualitative research makes it difficult for me to absorb a lot of the principles of qualitative methods but you've done a very good job making it digestible. Thank you.

@GradCoach 2 года назад

Thanks for the feedback :)

@bachraali3711 2 года назад

please i need to clarify things as I am doing research. I m stuck in which method to analyze my data

@fwarejoyner 2 года назад

@@GradCoach mm

@ronti2492 2 года назад

Really excellent delivery and presentation Emma. No one 'ad libs' a quality presentation like that. I am sure quite a few hours of rehearsal went into your presentation, and it shows- well done!

@GradCoach 2 года назад

Glad you enjoyed it! Yeah, we put a lot of work into planning the content and structure of these videos :)

@seemajaiswal7500 2 года назад

Can't thank you enough Emma! Nobody could make me understand so easily. Each single video on this channel is immensely helpful. 🙏

@GradCoach 2 года назад

Glad you like them!

@Cuchulainn42 2 года назад

Very well laid out and organized, Emma spoke clearly and was easy to follow. Thank-you.

@charleneroses Год назад

Excellent job on the video presentation; I'm so new to academic research, and this video helps me understand what to do for my methodology chapter. Thanks Emma!

@DavidWilson-im6mz 11 месяцев назад

I have been really struggling with thematic analysis, coding, and different data types. These videos are great

@abumoe 5 месяцев назад

Thank you. Thank you. This is a very helpful guide in writing qualitative analysis. I was writing my thesis in wrong analysis method till I found this on last minutes. You are live saver...thanks

@adamaruthsesay9295 2 года назад

It's my first time dipping into Qualitative data analysis and I love it Thank you ma

@frederikakleinert3279 2 года назад

I found the information very useful, and enriching, as international PhD student. Thank you

@sumonroy943 2 года назад

Your explanation is very specific, easily understandable and meaningful. Thank you for your very rich tutorials, it was very helpful for me.

@etsehywetgedlu9989 2 года назад

Thank you so much for the clear explanations. It would be great if you can do part on QCA as well.

@NASAKYCHAIRMAN 2 года назад

This video is one of my homework assignments in my doctoral program. Definitely enjoyed the video'!!!

@GradCoach 2 года назад

Glad it was helpful!

@chalachewandargie368 Год назад

I love the way you presented; simple and straight forward.

@GradCoach Год назад

Thanks!

@ichsanichsan9987 2 года назад

Thank you ema, what a clear speaks and simple explaination you have given to us! 👍👍👍

@kelzangphuntsho1071 Месяц назад

I wish you taught my research subject. It's too good to miss out on these videos. Thanks a lot, EMMA!

@johng5295 Год назад

Emma, thanks in a million! Very well explained. This is the nth time that I am watching this again. Great content. Awesome. I couldn't find this explanation--simply put anywhere else. “Great teachers are hard to find”. Grade: A++ 💥

@GradCoach Год назад

Thanks for the kind words :)

@jessieporquedo1291 2 года назад

I watched this for our qualitative study, thank you so much

@temesgenoljira427 2 года назад

Grad Coach. Your humorous approach of presentation make me the concept clear for me. Thank you. Thank you!

@GradCoach 2 года назад

You're very welcome!

@adanemedhanit2851 2 года назад

Thank you very much for your invaluable support.

@abebearka6205 2 года назад

I am from wolaita sodo university, Ethiopia & useful video for beginners. Excellent lecturer er & 10Q! so much for your clear explanations.

@GradCoach 2 года назад

Thanks, great to hear that

@margarita_suv 2 года назад

Hi, thank you so much for this useful video! But what is the difference between categories in the content analysis and themes in the thematic analysis?

@Yohannes68 Год назад

I watched it and it provided me a lot of information regarding th3 QDA. THANKS

@syanda100 2 месяца назад

For two to three minutes, I listened to you telling us what you will do. We in the world of speed, we need you to get to it quick

@eokaila 2 года назад

Thank you very much. Just what I needed, and nothing more.

@MonjiGhanem 2 года назад

Very helpful video. The way you explain the concepts is greaaat! Thanks

@GradCoach 2 года назад

Glad to hear that

@DanielAnsah-zq9ve 2 месяца назад

Wow! Knowing how I will go about with analyzing my data was quite tedious but you've made it very simple and easily understandable. Thank you

@GradCoach 2 месяца назад

Glad it was helpful!

@SuperNurti 2 года назад

One of my fav channel for research insights. Thanks Emma

@GradCoach 2 года назад

So glad!

@pedrojayectin9662 2 года назад

Thank you very much for the comprehensive lectures about QDA's Big Six.

@GradCoach 2 года назад

Glad it was helpful!

@aftabhussain5858 Год назад

clearly explain in a simple way.God bless you people for serving research community

@GradCoach Год назад

It's my pleasure

@HK-mi9yg 3 дня назад

This is helping so much along with your other videos. Thank you! 🙏

@ivymartha4908 2 года назад

i really love how you teach, i even smile while watching

@aliwhyteja 2 года назад

I find this videos easily understandable. Well presented. Thank you!!!

@GradCoach 2 года назад

You're very welcome!

@waheedakhan4734 2 года назад

Valuable information Emma. If only I knew this when I started my Masters.

@tausifmulla 3 года назад

Two reasons I watch Grad Coach videos. First for Emma 🥰 and second for quality content.

@GradCoach 3 года назад

Thank you

@economicsadda 2 года назад

i want to do something in economics but it is including major part of biological concepts that can't be quantify so finally i reached from where I had started.

@maramemad1223 2 года назад

very good way and speed of delivering the ideas. Thank you so much

@ukrainesupport8013 2 года назад

well put together and delivered. Thanks

@kufrefrank6991 Месяц назад

You are a good coach. You really simply concepts

@user-pt1ex5nj8y 7 месяцев назад

This analysis has helped a beginner to be able to understand the various steps in qualitative data analysis. Getting more into it with other studies, i am sure it will go a long way for me to be able to appropriately carve out myself in method selection. thank you

@GradCoach 7 месяцев назад

Glad it was helpful!

@sulaimanmandoh1345 2 года назад

Your video is really useful as it helped me to have a better understanding of qualitative data analysis. I will watch it again, again and again.

@GradCoach 2 года назад

Glad it was helpful!

@AkmadAndil 4 месяца назад

I thoroughly understand the use of 6 methods of qualitative analysis.

@sls0970 3 года назад

I’m a student nurse and just starting out on research. Just doing data analysis now and your explanation of thematic analysis has helped me so much. I’m now going to subscribe to your Channel hoping to get more hints and tips. Thank you so much

@GradCoach 3 года назад

Glad it was helpful!

@KC-10 Год назад

Emma, THANK YOU! You have been really helpful

@kalepahpongnaga405 2 года назад

Thanks Emma for the wonderful explaination. Which method is more appropriate to do research on covid19 experience?

@parinayamjal5768 2 года назад

Wonderful explanation by Emma!!

@merceditaalberto7103 2 года назад

Thank you very for this very clear discussion of the different data analysis methods.

@GradCoach 2 года назад

Glad it was helpful!

@shahidhussain1775 2 года назад

Your explanation is very specific, easily understandable and meaningful.

@GradCoach 2 года назад

Thank you

@YourExecCoach 2 года назад

I found this video super helpful for my MBA dissertation, thank you so much !

@GradCoach 2 года назад

Glad it was helpful!

@tasneemali4970 2 года назад

Thank you Emma. You are a great tutor . Your voice has such clarity. Excellent service to tertiary students.

@donjohnson5757 2 года назад

Really enjoyed this instructional video. In the 1980's I was working on my MBA. Had two occasions to use this type of analysis. One for my small business to develop[ a pricing model. Thanks Don Johnson

@GradCoach 2 года назад

Thanks for the kind words, Don.

@noobmaster-dm7tu 2 года назад

Miami Vice

@OscarMatsiko 3 года назад

i just like the presenter,very precise with straight clear orientation.

@GradCoach 2 года назад

Thanks for the feedback

@kapcholyohighschool3788 Год назад

Thanks for the insightful presentation. How do we establish the interface between quantitative analysis and qualitative analysis.

@propitaslituanas6088 9 месяцев назад

Thank you very much Emma i enjoyed listening and watching your video presentation. I learned so many things

@dammikaadhikari4464 2 года назад

This provides brief description about qualitative data analysis. keep going good work

@GradCoach 2 года назад

So nice of you

@adeolaakisanya9175 2 года назад

What a way to demystify QDA. Very useful for beginners. Thank you, Emma.

@GradCoach Год назад

You're most welcome :)

@Genovia816 Год назад

I've been in the data science/IT industry for over 15 years and this is the first I am encountering a name for the methods which is extremely strange because I have used all of them at some point in my career as a IT professional and can give examples of each related to the work I've done. So crazy that even though you have NO theoretical method, you still are following the same methods without realizing it. Just goes to show that you must keep an open mind in everything in life if you want to find real true meaning to life or situations.

@anatoleuwiragiye 21 день назад

many thanks Emma, you've been my teacher of this subject. Gracias!

@GradCoach 6 дней назад

You're very welcome!

@johnboyd1946 Год назад

Awesome video. The simplification of an overly complex subject is very helpful to students.

@GradCoach Год назад

Glad it was helpful!

@antondoublet5870 Год назад

Very clear, it makes it look so easy.

@achrafbenfaida9754 2 года назад

Brilliant way to explain the different methods. I was a little confused but no longer after watching the video. Thanks a lot and keep up the good work 💪

@GradCoach 2 года назад

Glad it helped!

@pamelareeves7527 2 года назад

Excellent, easy to comprehend. Also entertaining, loved it!

@georgekennedy1886 2 года назад

I thoroughly enjoyed your presentation. It was invaluable. Thanks.

@GradCoach 2 года назад

Glad it was helpful!

@nadiramahomed1751 2 года назад

When I read about grounded theory content analysis is often linked with it. Within grounded theory the original authors diverted somewhat and but content analysis is associated with it. So what specifically is the difference between grounded theory ( which I thought was more of an approach) and content analysis?

@sevendaysapart Год назад

Thanks Emma. It's really helpful for me, a beginner in research. Anyway, if I want to analyse assimilation process in a song, which method should I use? I'm afraid I won't choose the right one myself :)

@anastasiakolyada950 2 года назад

I wish they had explained it like this at my university =) Many thanks!

@princeteye113 2 года назад

Say that again

@thementalwellbeingcollege 3 месяца назад

Thanks very much for such a clear, succinct but insightful video. This has really helped me in preparation for running my own first Qual study!

@GradCoach 3 месяца назад

Glad it was helpful!

@fadiachenni6904 3 года назад

Thanks a bunch, u r saving me each time Grad Coach !!!

@GradCoach 3 года назад

Glad to hear that!

@NGOCNGUYEN-uz3ce 2 года назад

Thank you so much. This is a very difficult subject I've ever got in my MBA lesson.

@GradCoach 2 года назад

You're welcome

@Alazzam.malek89 2 месяца назад

Great video and very deep and informative explanation. THANK YOU :)

@fedhesatadese5801 2 года назад

I love her explanation. she must be a professional in the field.

@GradCoach 2 года назад

Thanks for the feedback.

@Gerk141 Год назад

Such an enlightening video! Thank you!

@GradCoach Год назад

You're welcome

@princeteye113 2 года назад

Thanks for the explanation it has really boosted my confidence in writing my upcoming dissertation

@GradCoach 2 года назад

You're welcome

@jesusgonzales5 Год назад

I love your video lectures on qualitative. I learn alot from this.

@GradCoach Год назад

Happy to hear that!

@mamangiri1829 2 года назад

Thanks from India..simple based explanation.

@GradCoach 2 года назад

Most welcome!

@TheHumanitarian23 2 года назад

Can you discuss the Ethnographic approach and benefits of using combined approaches (e.g Grounded theory+ethnography /ethnography +participatory action approach). Great job, simple clear explanations👌🏾.

@GradCoach 2 года назад

Thanks for the suggestion.

@moghira1 8 месяцев назад

This is more than excellent explanation of such difficult topic. Thanks a lot

@GradCoach 7 месяцев назад

You are most welcome

@ladannasirudeenozayashi6832 2 года назад

A quite commendable presentation

@nidiagabrielashalabi-fierr829 Год назад

Didn’t realize my liberal arts degree employed LOTS of qualitative research analysis (how many US male politicians who cheat apologize publicly, and public reaction, for example). I can also think of how we studied language as a means of shaping concepts (for example, using words such as “higher” and “lower” classes to create hierarchies of humans in society, the bootstraps myth, etc). Finally, we spoke about mass shooters versus terrorists. Do the words evoke thoughts of specific skin colors, or ethnic or religious identities? We also talked about bias awareness, which was a huge part of my interviews. I did surveys, transcribing, anecdotal interpretation, etc. So cool! All this as part of philosophy, religious studies, and gender studies.

@gnatoo6888 2 года назад

Dear Emma, I've seen so many videos about various analysis used in social sciences, and your video is the most easy to track, your words are pleasant to hear. You are so charismatic, beautiful, enthusiastic and able to explain boring things in a fun way. Thanks and keep going!

@GradCoach 2 года назад

You're very welcome!