Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

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Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
Qualitative vs Quantitative vs Mixed Methods Research: Overview
00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts
KEY RESOURCES
FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES
Research philosophy & paradigms - gradcoach.com/research-philos...
Qualitative vs quantitative approaches - gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - gradcoach.com/research-design/
Sampling methods - gradcoach.com/sampling-methods/
Qualitative analysis methods - gradcoach.com/qualitative-dat...
Quantitative analysis methods - gradcoach.com/quantitative-da...
Descriptive statistics 101 - • Descriptive Statistics...
Inferential statistics 101 - • Inferential Statistics...
Saunder’s research onion - gradcoach.com/saunders-resear...
To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
Our Socials
🟢 Facebook - / gradcoachintl
🟢 Twitter - / gradcoachdotcom
🟢 LinkedIn - / grad-coach-intl

Опубликовано:

25 июн 2024

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Комментарии : 248

@trevorlibra1 Год назад

Im about to start with my research proposal and this presentation gave my confidence a considerable boost. Great stuff.

@tasneemali4970 2 года назад

Thank you for your time in giving these jewels to the students out there!

@GradCoach 2 года назад

FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM 1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

@shal5660 2 года назад

I handed in my dissertation yesterday and I just wnat to say thank you guys so much! Your videos were so sso helpful, from the presentation of the project to the discussion and conclusion, the guided me and I really appreciate the time and effort you put into making the videos! Thank you!!

@GradCoach 2 года назад

Well done, Shal. Glad to hear that our content was helpful to you :)

@ansakhan..43350 2 года назад

I need your help dear

@kyleolin3566 2 года назад

Thank you so much. I am preparing for a research paper and my brain is fried after reading about all of this stuff out of a very dense textbook . This video has helped me to get my head straight.

@mobeenemmamally8344 2 года назад

I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

@GradCoach 2 года назад

Glad it was helpful!

@timethomas8169 2 года назад

You are the best frankly! Thank you so much for this incredible and supportive video!

@aydidmahamed6500 Год назад

Thank you very much.Realyy you helped me. I was writing my thesis titled Public diplomcay and your teachings me allowed me to write well.

@simangafoster4504 2 года назад

I failed my first research paper and with the help of your videos I’m certain I’m going to pass my paper.Thank you!!!

@Its_yaBoi18 9 месяцев назад

I'm curious, did you pass?

@kondwanibanda7819 9 месяцев назад

Did you?

@matthewlo55 8 месяцев назад

DID YOU?

@elikajohnson2176 7 месяцев назад

Exactly why I'm here

@yopromv 5 месяцев назад

Did you pass bro 😂

@deborahwilliams9424 Год назад

Excellent, thanks, Emma; great information!

@habtemichael952 Год назад

I got major tips to complete my research work. Thank You!

@shreyabadakh8961 11 месяцев назад

Thank you so much for sharing this awesome video! I am starting with my research proposal and this video helped clarifying my doubts.

@user-vc3ud2nl7u 2 месяца назад

These video helps me understand the research approaches and need to watch more of these video

@NicoleSmith-gc9vn 4 месяца назад

Great explanation and breakdown! Thank you.

@thembinkosisbusisomasinga2811 10 месяцев назад

Thanks for your presentation, I learnt a lot and I believe way forward i am confident with my research following your channels

@MsUltimateCookie 2 года назад

Great job explaining the concepts! This video was really helpful!

@GradCoach 2 года назад

Glad it was helpful!

@tameezrazwkhan5119 Год назад

Wow finally a useful video.... I've been searching for 7hours... Thank God

@lampshade3795 2 года назад

WOW this is extremely helpful! Thank u!

@user-fj2kk4qv4x 3 месяца назад

Thanks a lot for this guide. I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project. I feel relived now and I pray to get it correctly. Thanks

@GradCoach 3 месяца назад

You can do it!

@JOSEPHKIMEU-rt7bp 2 месяца назад

I have really learnt a lot from your presentation and will be utilizing the lesson in my research project.

@NancyChen0428 2 года назад

this channel deserves to be viewed by more people! It's a treasure!

@GradCoach 2 года назад

Thanks for the kind words :)

@beletebelayneh7421 Месяц назад

Thank you; teaching is your gift

@Khushb00_30 6 месяцев назад

Thank you so much❤. Great explaination.

@OmarTahir-xx9yq 3 месяца назад

Thank you vey much, easy and effective to understand

@zahmed7 2 года назад

very useful and well structured info..thanks

@salaheldin00 Год назад

Hi! It was such a brilliant lecture and I really learned a lot of useful information and knowledge through. Thanks once again for all your great efforts.

@ikrambouras7479 2 года назад

I would like to say thank you so much for this great work , this video makes it clear enough to understand the difference between the 3 research methods .

@troymsmith35 2 дня назад

Best breakdown thus far

@terwaseemmyirtwange1300 Год назад

Thanks you a million times over. This really helped me in ways you can't begin to imagine. I appreciate you.

@GradCoach Год назад

Glad it helped!

@mohamedmuctarrjalloh2591 Год назад

Thank you very much for this video I understand your presentation well

@rekhairekhai1736 Год назад

Thank you so much for this informative video.

@chips3393 Год назад

This is making the understanding of challenging terminology A LOT more easier / accessible for a neurologically challenged potato like me. THANK YOU!

@GradCoach Год назад

You're welcome :)

@molebiemangkaone8406 2 года назад

Good evening. Thank very much for a informative and insightful lecture. Kind regards .

@zebedimuga7049 2 года назад

I love the video very well taught good presentation i learned so much

@ellysdiary Год назад

Your videos are so helpful and insightful! Thank you so so much for doing this!

@GradCoach Год назад

You're so welcome!

@norahmauti4843 Год назад

Very Educative Videos indeed. I am learning a lot and gaining a lot confidence in Research. ✅

@nukemairimusic3742 2 года назад

a big applause for this amazing lady ! huge help ! thank you :-)

@meetdocia6212 Год назад

You have improved my knowledge on research. Thank you

@GradCoach Год назад

Great to hear that

@AlMazingpittsburghmagician Год назад

Emma. I gave you 17 minutes of my life watching your video. Totally worth it. Thank you.

@GradCoach Год назад

Glad it was helpful!

@dubamoomukoro1864 Год назад

I wish l had seen this video before starting my thesis, it would have made my research easier, but thanks all the same, l gained a lot from your insightful lecture 🙏

@GradCoach Год назад

Good luck!

@makoboyolandamakhura1974 2 года назад

Thank you, thank you, thank you. I now finally know how to distinguish the two and how to apply them :)

@GradCoach 2 года назад

Glad it was helpful!

@StefanObsessed Месяц назад

THANK YOU SO MUCH that was so helpful and exactly what I was looking for.

@GradCoach Месяц назад

Glad it was helpful!

@bismarkakobundu991 20 дней назад

great informative lecture . thank you so much for such excellent teaching on on the research methodology and design

@cyrildelafuente3393 2 года назад

This is extremely helpful. Thank you very much!

@GradCoach 2 года назад

You're very welcome!

@ponginaamatangi6486 5 месяцев назад

Very helpful....Thanks

@meysamdadashi4464 2 года назад

Great job guys. Really appreciate your favor

@GradCoach 2 года назад

You're welcome :)

@andrewmelendez5051 Год назад

I know many people have already said this, but thank you for posting this explanation, because I was not understanding this topic until I watched this video lol. So thanks!

@GradCoach Год назад

You're very welcome!

@virginianjerimwaura7611 Год назад

Very insightful. Thank you

@GradCoach Год назад

You're very welcome

@coranmavie6606 2 года назад

Thank you so much, i like a lot your method in explanation especially when you simplify the idea and make it understandable for all this is why i wish you all the best in your career and more sucess

@GradCoach 2 года назад

You're very welcome!

@getachewmegersa9207 2 года назад

grasped some notes from the speech

@robertsizya3488 2 года назад

This is great! I would like to data analysis

@IsuriniSirisena23 Год назад

Thank you for this brilliant video on qualitative and quantitative research!!!😊

@GradCoach Год назад

Glad you enjoyed it!

@JosieEastwood-ki1pe Год назад

Brilliant service - thank you!!

@GradCoach Год назад

Our pleasure!

@davidturay4160 2 года назад

Very good lecture

@TheGrumpyProfessor 2 года назад

Thank you so much, this helped me to gain a lot of clarity!

@GradCoach Год назад

Glad it was helpful!

@thembinkosisbusisomasinga2811 10 месяцев назад

I used to get confused about research method methods but to cleared that mist, I am currently undergoing technical research at the company equipment failure. I believe this background will help me to present my research very well

@GradCoach 10 месяцев назад

Glad it was helpful!

@agungprasetya9438 Год назад

Very helpful for me to undertake my thesis with qualitative desing. thank you so much

@GradCoach Год назад

Most welcome 😊

@DrDinooshDeLivera 2 года назад

Thank you!

@peterokpeh560 Год назад

i teach Research Methodoloy at my unversity, and find this quiet engaging. Keep up the good work

@GradCoach Год назад

Thanks, will do!

@sohaelimam2766 2 года назад

This is precious information thank you loots

@xpeddieoct 11 дней назад

very uselful and clear thanks❤

@GradCoach 9 дней назад

You're welcome 😊

@managementtutorials Год назад

thank you so much

@beverleycheddie7275 Год назад

Instructive video-thank you

@GradCoach Год назад

Glad it was helpful!

@MohamedAli-rd7rn 10 месяцев назад

You made me interested in research and I will stick to it until i reach to the point where I can help others with the knowledge i gain from you and others researchers. By the way what is your best advise for me as well as others who are engaged in improving their research skills. I look forward to hearing from you insha Allah thnx again

@danieltekle6554 7 месяцев назад

I really loved it!

@fatmaalkamzari8468 2 месяца назад

👏great job.. keep it up

@mengeshagirmay3770 Год назад

Hi Grad Coach! It was a sweet, helpful presentation. Thank you and keep up.

@GradCoach Год назад

You're welcome :)

@anikmahteny 7 месяцев назад

thank you so much for the information, its help me alot❣️

@GradCoach 7 месяцев назад

You're so welcome!

@muhedinawol8625 13 дней назад

Good described the three types of research approach i love you

@GradCoach 9 дней назад

Glad it was helpful!

@magdabkfitness9775 2 года назад

Hello, thanks for the insightful info. I passed my Oral preliminary defense and now it’s time to do the interview and collect data. Doing exploratory qualitative case study using thematic analysis. Thanks

@user-tp5wh4js6n 6 дней назад

Please, i also need to undertake my study analysis through thematic. So, share me. Please

@bwalyakaela4868 2 месяца назад

Thank you so much... I should write my research paper....

@GradCoach 2 месяца назад

All the best

@user-fu6vi7gp5g Месяц назад

an amazing teaching! continue like this

@GradCoach Месяц назад

Thank you! 😃

@henryonuoha2576 2 года назад

Thank you so much for this detailed explanations. Please how can I get this video?

@abdullahal-mahbashi3414 2 года назад

thanks a lot, too much helpful,,

@GradCoach 2 года назад

Most welcome!

@MohamedAli-rd7rn 10 месяцев назад

By the name of Allah the Almighty, i was in the deep 🌊 🦭 ⛵️, and i was running out of oxygen ! I mean i had been in great trouble for understanding research and how it works because i am determined to be a real researcher with the guidance of Allah the Almighty. Then with the help I obtain from you as well as other researchers. I really appreciate your time and you. You're totally different from other researchers i have been previously following. You absolutely put me back on broad. I will expect many more about research from you, insha Allah. Thanks a million for sharing this helpful information about research again 👍

@emilychan1232 2 месяца назад

very useful thx

@kronicaster 2 года назад

Researching methods of research is intense… this is by far the hardest course I have ever taken

@GradCoach Год назад

Hang in there, you can do it :)

@charlenegiluani5910 Год назад

Thank you very much because your video helped me in my research

@GradCoach Год назад

It's my pleasure

@kamalpreetgulshi699 14 дней назад

Amazing, you are truly a smart angel🤩

@photowala6405 2 года назад

Your eyes are so beautiful and explain much about your personality just a like an abstract for a research paper.

@flaviojorges Год назад

Nice! Thank you so much !

@GradCoach Год назад

Our pleasure!

@emmakahuika7844 2 месяца назад

Please give broader details on educational research with examples 😢 am lost for the first time to do research, and I am only my nerves, not understanding anything .

@TheUltimateshowTEED Год назад

Hello please which approach will I use for the following objectives The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies. Objectives 1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines. 2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines. 3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.

@pearsonmmodzi3399 Год назад

this has been really helpful

@GradCoach Год назад

Great :)

@mohammadekramulislam2161 Год назад

grad coach is always bossssss!!!

@jamescole-rous6609 Год назад

Exploring Grad Coach - This is new to me. I plan to visit this organization to see if it is helpful as I am completing my post-graduate degree.

@GradCoach Год назад

Thanks

@raiesandrabi694 2 года назад

A great lecture...

@GradCoach 2 года назад

Thanks!

@C4rL72 2 года назад

Im just starting my Major Project for my final yr of Uni. Bsc in Psychology. Also just started to do my Lit Review too..

@GradCoach 2 года назад

Good luck with your research!

@noureddinelas9406 2 года назад

Thanks

@ilhamghr918 2 года назад

Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires via Google forms, what methodology should it be here ?

@shrinkhlaarora5979 Год назад

Really insightful tips! 😁

@GradCoach Год назад

Glad it was helpful!

@danladiamunye1556 2 месяца назад

Thank you ma'am for that! What type of research design can be use for the following research topic: Perception of undergraduate students of physics education on the use of mobile ICT in learning?