Host Greg Kihlström talks with Eric Wheeler from 33Across about defining cookieless advertising on the latest episode of The Agile Brand with Greg Kihlström #podcast
In this episode of The Agile Brand, host Greg Kihlstrom welcomes Eric Wheeler, CEO and founder of 33Across, to discuss the evolving landscape of cookieless advertising and the importance of first-party data strategies for brands. As third-party cookies face indefinite delays in deprecation, the conversation emphasizes that brands should not abandon their first-party data initiatives. Eric shares insights from his 17 years of experience in the industry, highlighting the significance of leveraging first-party data to thrive in a changing advertising environment. Tune in to discover practical strategies and ideas for enhancing customer experience and marketing technology in a cookieless world.
Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
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2 окт 2024
