I always appreciate Mike's perspective but in this case he left a great deal out . RYR is often a first choice "go to" because pay rates have been held artificially low for many years and the truth is that it's easy. Increasing rates will increase GPM and requires very little work. While increasing value is important to help justify the price what is MORE important is realizing that increasing productivity and efficiency will yield better results without transferring the burden to the client.
Hi Dutch! Of course there are many things needed to operate a successful small business - setting appropriate rates is just one of them. When you have a format with a limited time frame you can only cover so much. Obviously the general subject of ‘improving your business’ could be discussed for days on end. I feel like we should talk about this and more… maybe on a stage? Maybe in Orlando soon? 😂
