Ralph Lauren: How I Built a Fashion Empire

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Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America.
--Subscribe to Bloomberg on RU-vid: / bloomberg
Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

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19 июн 2024

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Комментарии : 462

@TheWNK 6 лет назад

Ralph Lauren ad on a Ralph Lauren video. I'm proud of you, RU-vid, finally figured out the advertising algorithm

@davidsiler5505 5 лет назад

theWNK 👏🏻👏🏻👏🏻👏🏻👏🏻

@Connexiss 7 лет назад

It's all about the brand identity. Figure out your target audience and your company values and go from there.

@JOSEPHCHARLESCOLIN2024 5 лет назад

Agreed

@leahnyb6878 5 лет назад

Hm my target audience ist human being.

@createdbynemanja3431 4 года назад

@@leahnyb6878 well, some make millions selling pets clothes so..

@leahnyb6878 4 года назад

@@createdbynemanja3431 Well who buys them?Not the pets...:-*

@questionresearch8721 4 года назад

Thanks. I'm figuring it out now.

@emiliachidester3250 5 лет назад

Amazing this guy never even study design, he was a natural born talent.

@aavalestormiconicperformer 7 лет назад

Think about it. His line has been done many times before. A basic polo shirt that actual early polo players wore. He simply copied what the Anglo Saxon's are wearing and put his spin on it! The aristocracy way of dressing. You can go back 80 years and see those clothes at Harvard, Yale,Princeton.....nothing new yet just another way of doing it. Simplicity is the greatest idea that no one ever thought of!

@overanalyzing 7 лет назад

King Dome you got it

@aavalestormiconicperformer 7 лет назад

Thanks Zuriel!

@ourculturemusic 7 лет назад

You're right! It's really not about inventing but about marketing

@ms.chanandlerbong2548 7 лет назад

Yep... time and time again: less is more.

@alexchan6303 6 лет назад

No one ever thought of? Minimalism is very popular! But I agree the greatest reason for its success was the branding. Akin to how Steve Jobs transformed Apple.

@ruzzelladrian907 6 лет назад

My late aunt gave me a Ralph Lauren plaid pattern long sleeve shirt when I was 3, I still have it to this day.

@luticia 8 лет назад

What I love about this brand is that it's affordable for (almost) everyone. I buy lots of RL clothes. I buy it online when they are on sale. It's awesome. And then you get some coupons,too.

@sahoboyable 8 лет назад

+luticia Tommy Hilfiger is better in my opinion

@burneraccount8620 8 лет назад

+Equalz why?

@nickparkin8527 8 лет назад

you have to be kidding

@luticia 8 лет назад

nick parkin Who? Me?? And why?

@nickparkin8527 8 лет назад

***** its expensive as fuck

@elsafralves 9 лет назад

One of my favourite designers! Pure class!

@Nero-ox5tw 7 лет назад

"At a time of simple ties Ralph offered something new....bright ties" man if only it were that simple today.

@henooz 5 лет назад

Leonardo Datore it is, kind of. Make bright car tires for example, sounds stupid at first, like bright ties sounded at that time but it might come a big thing in the future.

@henooz 5 лет назад

Somebody might say 30 years from ow ”man if it were that simple today, cmon colourful tires thats obvious”

@gatesboy7645 3 года назад

It’s actually waayyy more simple today, bro we got social media. As a marketer I was horrified thinking what Ralph had to go through on sales and marketing

@absolutelyfab Год назад

@@gatesboy7645 simpler, but over saturated. Less competition is easier, but it's a matter of perspective.

@madamhummingbird 6 лет назад

Mr. Lauren's story/brand is an inspiring tale of American dreams come to life. Well played, Mr. Lauren 👏🏻

@2pkjs1351 8 лет назад

One of the few classy brands left

@nateburgess5136 8 лет назад

Brooks brothers, nautica, Tommy, etc.

@Infa275 7 лет назад

Shoaib K Tommy Hilfiger is best

@Rmon_34 7 лет назад

Don't forget Lacoste

@jakecarris3451 7 лет назад

And of course the absolute best FRED PERRY

@nnib 7 лет назад

Raf Simmons, Rick Owens

@patrickobrien579 4 года назад

Polo's big man line is off the hook I thank my lucky stars I finally have a designer that understands big man shapes and fits a genius and life saver I love him and he gave me back a degree of dignity

@melissachappell1320 3 года назад

One of my favorite designers, thank you Ralph Lauren.

@davidsiler5505 5 лет назад

When my dad was not in uniform, one of the things I remember him wearing were Ralph Lauren Polo Shirts.

@TheIsabellV 4 года назад

Ralph Lauren is timeless

@riasharma3927 4 года назад

I love Ralph Lauren, he makes classy clothes.

@CarmelaMiles 7 лет назад

"That's the kind of pressure that comes from the immigrants' arriving and thinking that they don't look right, that they are kind of funny-looking and maybe shorter than everyone else, and their clothes aren't expensive...That's why many of them began to sew, so they could imitate the patterns of the day. You were making yourself over. You were turning yourself into an American." -Frick Polykoff, in Malcolm Gladwell's "What the Dog Saw"

@djshockafrica4330 6 лет назад

The glamour, the timeless elegance, I have fallen in love with Ralph Lauren

@bibzy9246 8 лет назад

I really wanted to be a fashion designer, but I'm actually going to take an interior design course instead, and then in my own time I will start creating my own lines and just build a fashion business

@patrykochmanski6156 5 лет назад

Hello Philipp Plein

@hostelperr5501 4 года назад

Wow me too

@mizugirll 4 года назад

Would love to hear hows it going in your adventures

@videkrajnc 4 года назад

How is it going?

@riyas.3689 4 года назад

Update us

@jc6594 4 года назад

Happy 80th Birthday Ralph Lauren

@aavalestormiconicperformer 7 лет назад

The secret to making it is use simple ideas and make the clothing that most everyone would wear! Hence Tommy Hilfiger, Michael Kors etc.

@milakletsky1510 4 года назад

I disagree - Hilfiger after becoming a mass production and leaving the company had lost his charm, his zest as the company now is in the hands of investment barons. Ralph fortunately still keeps his elegance and uniqueness, let him not loose it on the stock market pleasing shareholders

@mulliganstew72 4 года назад

Mila Kletsky Exactly. And Tommy Hilfiger’s choice of fabrics leaves a lot to be desired. The cuts are all boxy and patterns are prairie-like. Michael Kors… His logo is blinding. His Skinny jeans fit well, I’ll give hm that...but that’s about it. I am from Long Island and Ralph...I grew up with Ralph. He knows what’s up.

@elvirajameson3753 3 года назад

Nobody likes Michael Kors except chavs & low level ho's. Tommy Hilfiger is tacky looking.

@chantellchampange652 4 года назад

I love Mr. Ralph Lauren he's a great desinger very admirable

@asrarbanatladiescenter5567 7 лет назад

I love the world of Ralph Laurent, it is a timeless brand, a never ending magic, it is a reflection on how much beautiful a human mind can be!

@tiffprendergast 5 лет назад

Asrar Banat Ladies Center Lauren

@A22DNAL 4 года назад

After hearing how he designed...I don't think this level of advertising has ever been achieved by any other brand. Think about it...seeing the ads, the store windows, the way the garments were all brought together to give this entire lifestyle breath...literally the sole reason I buy RL. Every time I see the logo, touch the fabric, or see an in-store boutique, or standalone store, the feeling inside is immeasurable. It makes you feel like you're living the lifestyle! WOW.

@teddymcfail4359 2 года назад

Abercrombie & Fitch did a great job doing this in the mid 90s to early 2000s.

@A22DNAL 2 года назад

@@teddymcfail4359 Never😤on the level of RL! They achieved a level of success with it for teens, tweens, twins, and himbos but it never will ever be or feel like a lifestyle brand.

@arpitranka23 7 лет назад

These documentaries are soo educational, Thanks +bloomberg , Keep them coming!

@AT-fm1ck 2 года назад

Thank you very much for sharing this video!! I was an employee of RL for 7 years and still love it. Now I am living in Toronto and I always visit Madison 887 when I go to NY.

@ttytty1234 6 лет назад

Polo logo is an ancient Persian sport which spread all over the world to England, Argentina etc

@fahmidkhan3857 8 лет назад

Great personality He is a super-brand by himself

@del4297 6 лет назад

Bloomberg: Thanks for this great video of Ralph Lauren.... I love his brand because you can afford and look lovely!!! he made it his business to do that for "everybody". Health and happiness for Ralph, family, friends and all of his customers. Cheers from New Orleans the city of jazz and the "cajun" food.

@johnnyjaggernauth7398 5 лет назад

LEGENDARY FASHION ICON SUPERSTAR. BEAUTIFUL STORY. ONE OF MY ALL TIME FAVORITE BRANDS. DETAILED IN EVERYTHING. 👍🏽🏇

@nahtheotherjeremy 9 лет назад

"It ain't Ralph though!" - Kanye West

@millmill4993 7 лет назад

Jeremy Craney **This time it is Ralph**

@MsAngelaLVann 3 года назад

My favorite designer! Mr. Lauren has wonderfully mastered the art of style + wearability! Always a go to! “Merry Christmas, and Happy New Year!” Shalom! 🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁🎄⭐️🎄🎁

@hyungwonieee4795 4 года назад

I both love architecture and fashion designing so i decided to go archi and the money i will earn will be my money to build my fashion brand oop but im only grade 7 so i gotta wait :(

@vernefits1953 5 лет назад

Classic timeless fashion ! Awesome

@stephanebelizaire3627 2 года назад

Bravo and Well-done Mr R. Lauren for all these Works of Creation, Elegance and Beauty for Everyone on Earth !

@micheleniedermeyer8805 7 лет назад

I so enjoyed this video...and a peek into Ralph Lauren's Labor of his part of building a Fashion Empire! Thank YOU...

@UniqueFashion333 9 лет назад

So inspirational

@tristansauvageau3464 2 года назад

Best fitting shirts I've ever worn. I love collecting the patterns/colours.

@randycox3232 6 лет назад

What a story! Thanks for posting! The quintessential American designer....

@atc246 4 года назад

Love Ralph Lauren clothes they fit perfectly on the curry lady. Love his designs.👍🏼😊

@mem4340 5 лет назад

Omg "The Great Gatsby!!" I love it!!

@nickilovesdogs8137 5 лет назад

I am going to buy some Ralph Lauren clothes. They are gorgeous.

@adeayo8751 4 года назад

Ralph Lauren: "I wanted to be Batman!!"

@seanjohn864 8 лет назад

Ralph Lauren is a genius

@Musicfanatic777z 9 лет назад

64% of this video's views are from Kanye West.

@henrygomez3652 9 лет назад

Lol true

@171TITO 8 лет назад

lol

@DaxDirty 7 лет назад

Kanye West's main source of inspiration is Ralph Lauren. smh

@khuri93 7 лет назад

lol

@ernestoh429 6 лет назад

JohnnyGuitar shut up dummy, if anything, Kanye has changed the street wear game for good

@eannaashanti 5 лет назад

Watching this in 2019 🥳💛

@elijah1440 6 лет назад

Raulph lauren is a true American icon

@HornetCucumber 4 года назад

Does Rachel green still work there?!

@rabiabenchabane2545 3 года назад

🤣🤣🤣

@GregoryGuerrier 9 лет назад

great documentary

@ytwizzle 7 лет назад

Quality and style are second to none!

@PriyavratRathore 8 лет назад

I just love this brand's tees...true fan of this brand

@Kingbynature 8 лет назад

Keep doing these Game Changers episodes!!!

@dianaforsea8163 5 лет назад

I love his style.

@menaseven9093 4 года назад

Nice story of Ralph Lauren the great American fashion designer.

@shmunbun6604 7 лет назад

he is my real father . this is exactly how i feel about fashion

@Hypatia4242 7 лет назад

Wow, they really glossed over brand controversy at 21:50 quickly and avoided saying anything else potentially negative about the company. Bloomberg can't manage critical thinking about their game changers?

@bethebest1866 6 лет назад

Hypatia4242 I noticed that too, I wonder why?

@SnaptowelsNetConnect 9 лет назад

This man has always inspired me to go further

@maureenspencer2510 4 года назад

Amazing beautiful family

@andrealewis2483 5 лет назад

You are wonderful Ralf l I am so impress by everything you do I can only dream maybe one day your designs are out this world keep going

@Eric345 6 лет назад

I like wearing Ralph Lauren’s Polos. Because it signifies success.

@maxmwegerano7400 6 лет назад

NC Styles What makes u think so, is it that tiny ass pony on yo shirt?

@clintmcneil6576 4 года назад

@@maxmwegerano7400 yes something about dat small pony it just suit my style and personality for yearsssssss RL FOREVER GEE

@ownyourmasters7890 3 года назад

My favorite brand for over 30 years, has been POLO. The quality, the name, the brand...

@chrisprud7688 5 лет назад

Without question my favourite brand of clothing and aftershaves

@madison-fq9mh 8 лет назад

one of my fav designers

@britondarius9444 5 лет назад

On my way to hope to make it ❤️ Fashion

@brittneyyoung1882 5 лет назад

You can do it!

@HH-hq2ih 4 года назад

Hopefully I can build something like this one day 🙏🏻

@LaurenBasamot 7 лет назад

So interesting and inspiring !

@avoncallin6154 7 лет назад

love his handbags

@GRINDETHIKSMIXTAPESHOW 8 лет назад

yo a lot famous ppl from the bronx

@Santafefashionweek 5 лет назад

Great documentary

@nikolaprzepiora5491 4 года назад

I'm 14 and I ALWAYS wanted to be a fashion designer.

@sadichowdhury1547 4 года назад

Same bro, i am 15, and always think of elements of making authentic and distinct clothes. Also I make music, just saying.

@nikolaprzepiora5491 4 года назад

@@sadichowdhury1547 Awww thats really cool that you also make music I wanted to be a DJ when i was a kid but then was like nahh i just prefer to listen to it😂 lucky you though. What kind of music do you make? And what kind of clothing do you make? Do you like Avant garde?

@jaydcruzdof6573 8 лет назад

I'm 14 yo and I wanna be a fashion designer, I love RL his my idol man

@MrBUGS713 8 лет назад

Start working on your dreams today/right now, don't wait

@alllllll1 7 лет назад

don't share your ideas, don't trust anyone. Do you

@elviscedenoworldtv3989 6 лет назад

Jay D'Cruz DOF say less! I am a fashion designer I’m launching my designer clothing brand in spring 2018 ! Follow me On Instagram @elviscedenoworld DM me lets talk let’s get to know each other. Maybe you can work along with me!

@justdebby5088 6 лет назад

Alexandre I love that ... sooo true... do u because alot of ppl may steal your idea or discourage you

@victorjaimes7852 6 лет назад

Jay D'Cruz DOF you can do whatever you want as long as you never give up

@maxxitee4761 3 года назад

That’s right ...CLASSIC TIMELESS FASHION... that’s why I love that 🐎

@derblae52 9 лет назад

Anyone who finds this inspirational or interesting please read Michael Gross's"Genuine Authentic". The video sparingly touches on issues and aspects that are more fully addressed in the book.It is an unauthorized biography after M.Lauren denied co-operation. The Audrey Hepburn at the CFDA awards was sad.Reminds me of Halle Berry and Adrian Brody at the Oscars.Read the book.