Razor Archive: New Improved Standard Chippendale Bostonian Richwood DE Safety Razor

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1921-1930's
Handle Length: 3.25"
Material: Stamped Brass
Plating: Silver & Gold
Common Problems: Hairline Crack in Handle
Rarity Scale: 4 out of 5
The Gillette Old Type style razor had dominated the commercial shaving world and revolutionized how the consumer thought about shaving. The patents were expiring finally and competitor shaving companies' mouths were watering at the thought of going head to head with the industry giants.
However, in true Gillette mastery they had a plan that would allow them to keep their stronghold on the $5-$75 razor market and also dominate the $1 razor models. This allowed Gillette to sell the new 'improved' design to existing Gillette customers while selling their original expired patent with the respect of the Gillette name the competitors could never recreate. Why buy a knock off when you can have a genuine Gillette for the same price?
The video above contains the story of how the Gillette company broke the news to the worried salesman and the impact the $2,000,000 advertising budget made on the history of man!
Think you know Gillette?! Let me share a secret with you if you love collecting Gillette...
We have a sister site with a ton of free resources called Razor Archive, and I guarantee you will learn something new! Don't just take our word for it... www.razorarchiv...
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2 окт 2024

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Комментарии : 67

@ronsablan818 5 лет назад

I found one on eBay and really enjoy shaving with it. Thanks for the history lesson Matt!

@markmongo44 5 лет назад

I have been shaving with a New Improved for the past two weeks and not only are they beautiful razors to look at but also nice smooth shaving razors. Thanks for the video! Cheers, Mark

@Leenunes007 2 года назад

I think I may have picked up a rarity. A Bostonian that still has the cardboard "blade" between the cap and guard. It could potentially be NOS. If the post office would ever update tracking info... Not sure if I should polish it, or if it's better untouched. I didn't know if it's too rare to find a NOS to even consider shaving with it. I don't wanna be one of those people who ruins something that BELONGS IN A MUSEUM!

@paullemay3218 5 лет назад

Thank you for sharing. I am very interested in the history of shaving. 😎🇨🇦

@leshartman6155 5 лет назад

I am a year into wet shaving and I love your videos. I have actually picked up a few vintage razors. looking forward to more videos on Gillette history. Thanks

@RobertsClassicShave 6 месяцев назад

Hello great Video! I got from a great friend in America, I live in Croatia, a new improved with the code N561428 what can you tell me about the razor. I mean it's from 1921-1922. That's what I find!

@MichaelSpotts1 5 лет назад

Absolutely love the Bostonian. The case is in itself a work of art. Now just to find an NOS Deluxe set.

@eddietorres4110 5 лет назад

Great video Matt, I have a Bostonian razor set. I found at a antique store. Do you recommend a revamp?

@RazorEmporium 5 лет назад

They certainly hold their value if you do!

@Yankeesrule1022 5 лет назад

Great video. I started collecting last year. I only buy complete sets and ones that are in mint condition (very hard to find). I do have one question for you. I recently purchased a 1956 (B3) Gillette Diplomat razor in its original case. I truly believe this razor could not have been used more than a few times if that. I unfortunately tried to buff up the butterfly doors with flitz polish (not realizing the gold finish is too soft for that) and took off some of the sheen on one door. What can I use to buff out those lines if anything. Thanks

@RazorEmporium 5 лет назад

Anthony Nicholas I try to say it as loudly and as often- GOLD plating CANNOT Be BUFFED. Ever. Your only option now is replating. Sorry!

@myblueskynight 5 лет назад

Excellent video, and perfect timing for my education. Just the other day I added some of your New Improved razors to my Razor Emporium “Wish List”. And oh boy do I like your Old Type Military Replica model with case...WOW!!!!

@DE_Razor_Shaving 5 лет назад

I don’t have a heavy beard but i like old type open combs.

@ricjefferson1493 5 лет назад

Thanks for sharing some History with us, Matt. Really glad you make these videos. Keep it up!!

@Spence_Bo 2 года назад

It's interesting you mentioned the Algonquin social club, and it's in the footnote as the sales meeting location in the picture you displayed. Great video, thanks again!

@sydneyplatzer1287 5 лет назад

Thanks for the education. I enjoy your videos

@CJD426 Год назад

Hi Matt, What is the color of the one front and center? It not gold or silver. Best, Charlie

@RazorEmporium Год назад

Silver patina - most serious collectors leave the silver alone and let it patina. thanks!

@Foxtrot-jr5qu 5 лет назад

Very informative video. I was wondering if you're planning on making a video about the Gillette Goodwill razors. I can't find much info about them.

@RazorEmporium 5 лет назад

we are covering the entire DE history in chronological order. Yes :)

@CH-ec5on 5 лет назад

The first safety razor I ever bought was a Gillette Tech at an antique shop. It is the razor I got into safety razor shaving with and I still use it.

@koosk41 5 лет назад

Yet another lovely video to watch. Thanks Matt 👍

@JohnHartConductor 5 лет назад

Gosh, you’re not kidding: these have been very hard to find in good condition. Someday...

@archangelswarcry3364 5 лет назад

I love this history information!!! Great Video!!!

@CSIS25 5 лет назад

I have to admit im so glad i pick up this kind of shaving, just started few months ago and im addicted , Awesome video by the way!

@Grimexperience62 5 лет назад

Love this video Matt, very educational and just plain interesting. I hear lots about Gillette’s genius marketing( and I believe it was) but I have to believe that Gillette ‘s quality was above or on par with the competition as well. Anyone may correct me if I’m wrong. I do happen to love the old type knock offs, as in Razorocks. Thanks again for another great video!

@Stonedog14 5 лет назад

Thank you for some great history. I love your videos.

@clontstable1 4 года назад

I just picked up a New Standard with the case & blade holder at an antique/ consignment shop for $35.00. I got, what I believe, is great deal. There is no serial # on the head, nor the insert tube. I believe this razor was made in 1928, as there was a brief stretch from late 1927 to mid '28 when Gillette did not stamp serial numbers on these razors. What think you, Matt?

@bastawisy3000 5 лет назад

Thanks for the valuable information

@Tuchibaluchi1900 10 месяцев назад

Hello! I recently won a new improved traveler set on ebay. It is the gold plated set that sold for 10 dollars at the time. Are they particularly rare or uncommon? Thank you.

@RazorEmporium 10 месяцев назад

Not really

@Tuchibaluchi1900 10 месяцев назад

Thank you for your response!

@timdemond1396 5 лет назад

I wish I had the thrift shops you have, I have been to several and several antique shops and no one has any vintage Gillette razors of any kind. I have bought the usual suspects on Ebay, Fatboy, Slim,Ballend, and even a Big Fellow.

@stephensmoot8874 5 лет назад

Great video thanks for sharing very good information

@thevman6499 5 лет назад

What’s a fair price on a Bostonian with blade case missing, purple felt not that great a shape but you can still read it and the case does lift up and down? Does need a good polishing. Thanks for the videos. They have this at $80.00

@amadeusbasset4779 5 лет назад

I have one 1921 The Gillette Old Type style razor. (GOLD)

@jacobskovolsen9099 5 лет назад

Love this kind of videos💈👍🇩🇰

@anthonypalermo7143 5 лет назад

Love these vintage videos, Matt! This is my favorite series ever produced by Gillette. It truly is timeless!!

@kyproset 5 лет назад

That box that elevates the razor, is all the money. I wish someone made something like it Matt.

@magnoliamike 4 года назад

Can you do a comparison shave with the New Deluxe and the New standard

@Juraberg 5 лет назад

Very interesting history of Gillette. Thank you.

@magnoliamike 4 года назад

So there’s the New, New improved, and new deluxe?

@jeronimomacias481 5 лет назад

Love the history lesson. Would love to own one of those razors in the future.

@Deadbuck73 5 лет назад

Love my Bostonian! Matt you know how to hit a brothers RAD button!

@RazorEmporium 5 лет назад

Congrats Deadbuck73 - you're the winner of the Weekly T-Shirt give-away! Please contact us at help@razoremporium.com with your address and size and we will get it shipped out right away! Thanks everyone! Stay tuned next week for another giveaway! - Razor Emporium Team

@JeroenvanKleef 5 лет назад

Very nice that you got a dutch advert, did you already get it translated?

@RazorEmporium 5 лет назад

no - please help if you can :)

@JeroenvanKleef 5 лет назад

Sure, I’ll send an email so you’ll have my e-mail address. If you can send me a pdf or picture then I can have a look.

@papik1965 5 лет назад

Matt, thanks for a super video. It's almost like I would have loved to have been part of that crowd waiting outside the shop window for that first glimpse of the new Gillette models, and would definitely beat the crowds I see standing outside the Apple Store waiting for new iPhones. But I'm sure with same excitement. The presentation of each of those models has so much class! I recently purchased a Gillette DE, but it has the rounded shape Bridge as opposed to the improved flat one. Having tried the classic straight, and the shavette, next shave will be a first with the DE. Hopefully without too many nicks! Thanks again, and you've got a great collection there! And somehow...(undoubtedly) I can see myself starting a collection too. Thanks again from down under here in Sydney Australia.

@RazorEmporium 5 лет назад

happy to help enable another collector ;)

@wyatth5124 5 лет назад

Great video Matt

@LeoDodier 5 лет назад

I love your series on the history of the Gillette razors! You recently were kind enough lately to reply to a question about the Bostonian set I had and I see clearly that the razor is not the correct vintage...too bad because the case and blade bank are really cool and I love the way that the razor raises up as you open the case. I'm looking forward to your next video in the series, thank you.

@RazorEmporium 5 лет назад

Leo - glad you're liking them!

@johnwachter6975 5 лет назад

Good information Matt.

@MrPleers 4 года назад

Found a new improved (Bostonian) on a antique market today. Came in the box for just 10 euro.(About $12-) Very happy with it.

@dennisodrane4428 5 лет назад

Good stuff Matt.

@soundguyed 5 лет назад

I think you should do a shave with one.

@RazorEmporium 5 лет назад

Ed James done check out the channel

@soundguyed 5 лет назад

@@RazorEmporium You did? Where was I? I guess Ill have to go looking for it. Thanks Matt, keep up the good work.

@chrischiampo7647 5 лет назад

😎😀👍🏼 I Have 1 Matt

@rayr5950 5 лет назад

I have a gold 1929 New Improved w/ Ball End Handle, I didn't see that lower end model represented.

@RazorEmporium 5 лет назад

Please send a photo as I've never heard of a ball end handle new improved. In the 20's Gillette was selling the ball end old types. Thx Matt

@rayr5950 5 лет назад

@@RazorEmporium OK Matt, Will do. I know it's not a freakish thing, there is a photo on B&B that shows one and a photo of a travel ball end New Improved 1928 Milady Decolletee Parisienne on mr-razor.com.