Traditionally, nonprofits have leveraged direct response fundraising tactics that push the same email or mail piece to every donor at the same time. This one-to-many approach to fundraising can feel incredibly impersonal (everyone gets the same thing!)-but these campaigns are also largely based on the timing of the nonprofit and not the timing of the donor.
On the other hand, dynamic campaigns are based on each individual’s behavior and timing. Instead of receiving an email or letter at exactly the same time as everyone else-donors receive individualized campaigns based on their own behavior, persona, or intent. Not surprisingly, this personalized approach consistently leads to higher retention, engagement, and average gift.
Join this session to unlock the keys to how dynamic campaigns drive donor engagement and are turning the tide on donor retention.
Speakers:
Samantha Mellen Director of Development, A Kid's Place of Tampa Bay
Barbara O’Reilly Founder and PrincipalFounder and Principal Windmill Hill Consulting
Colin Kooyer Database Administrator at Mel Trotter Ministries
30 июн 2024
