Reacting to Apple's Shot on iPhone Event! 

Was fully expecting the end of this video to say 'Shot on iPhone'

Story of Pirate Flag It was Steve's idea because he wanted to show that the Mac team was more rebellious and innovative than the Lisa team. They even had a Pirate Flag hosted over the building of Mac devision.

If you do end up doing a main channel video on an iPhone, I would also suggest do the same with other flagship phones like S23 Ultra and the Pixel 8 Pro to see how they all compare to each other. Just having the iPhone in isolation doesn't tell us much about it's standpoint in comparison to others. Edit: Add the latest Sony into the mix as well.

I absolutely love the idea in the end, if there is any team that can do it, it's you guys : ) Also, you'd then have to do a behind-the-scenes of that video too : P

I find it strange when people are saying it was shot on an iPhone BUT they used a bunch of lights as if that makes it invalid. It’s not like if they were using ARRI or any other high end cinema camera they wouldn’t be using lighting etc, I think its still super cool and impressive that this was shot on an iPhone

I've heard a great point I think from Prosser about that, the gear doesn't make it any less impressive, because it'd be there anyway. The impressive part is that there was all the same gear, but the camera was swapped and nobody has noticed

1:49 Thank you!! Someone actually mentioned the pirate flag easter egg!

And yeah I think you guys should shoot the highest quality, highest production "thing" you can with the equipment and skills you have. I have been wanting to see something like that from you guys for a very long time!!!🙏🙏🙏

my friends and I shoot iphone animatics for all our stuff from short films to corporate campaign/ad videos after storyboarding them, and now building out the "iphone rig" is definitely a thing

Have you all considered while Andrew is out for a while, have a different member of the studio take his place every week on Wave form until he gets back? I think that would be a cool idea. Great video gang!

As someone who has done a lot of budgeting for low budget video production it would definitely mean a lot to be able to save a few thousand/ day in camera rental costs (provided you can find a DP willing to shoot on iPhone)

it be funny if this video was shot on iPhone and no one noticed

You should 100% do a full production video as suggested on the iPhone. I have faith you guys can do it!

I watched it in 4k in my Atmos theater on the 135” screen and was absolutely blown away at the end when they revealed it was shot on iPhone

we love studio content

i really don‘t care about all the gear they use. i mean if arri or red present their new high end camera they will also show shots with „external“ equipment like lights, stabilisation etc..

Any frame that iPhone will struggle, they use CGI. Sneaky.

CONGRATULATIONS ANDREW!! ❤️🥳🥳🎉✨

You should totally do it Could make a Studio challenge kind of thing out of it too, using different phones as others suggested

love studio content.

Congrats, Andrew!

I’m a DIT in the industry! That man’s “RIG” he is applying a live LUT across the feed that goes to video village and checking the exposure controls.

It would have been crazy if actually THIS video was Shot on iPhone and they just had the text appear at the end like Apple

Marquez has put together a nice team, very unique characters, talented, smart, cheeky. It’s nice to see “the boss” sitting with them chatting same level. Good job boss.

I wonder if they had to cgi out any green lens flairs.

This is the one reaction video I had been waiting on. Love the perspective. I mean, my perspective is...if they had said "Shot on Alexa" would anyone say "oh, Alexa AND four million dollars of other gear"? Of course not, they would just say "yeah, that makes sense". So why would replacing the camera have any impact on the gear they use? Just replace "iPhone" with any other camera like Sony Venice, or Red Monstro, and it becomes immediately apparent that it doesn't make any sense to think it would change the rest of the production. People would literally say "why would you expect the choice of camera to influence the fact that we still need lights, and sound, and things to hold cameras?". It seems then that that take implies that Apple is saying "You can film this same thing, only using your iPhone", but that is completely contradicted by the fact that they released a BTS showing all the aspects of the production, the entire crew, etc. Then also added a disclaimer at the end saying "Additional Hardware and Software was used". That is directly saying that you should not expect to be able to reproduce this event using only your iPhone. I mean, how would someone expect to get that drone shot without a drone? So...where is the controversy here? I think that this is more similar to Air Jordan's, no one thinks they are going to get drafted because they bought a pair of shoes, but having access to the same tools as a professional at the top of their game is cool. You might not be able to reproduce this event, but you can probably create a cool video on your own, adjusted to your budget. Edit: 5:54 Not just Company 3, the CEO himself I believe, it was amazing. 8:47 Jon McCormack, Vice President of Camera Software Engineering, in an interview with PetaPixel, said "Apple wants to keep an uncluttered experience and will rely on app developers in order to give power users more. McCormack points to this as the fine line that Apple is looking to walk: give the features but leave it to developers to service those who want to push the hardware and software to its max." So that is why they worked with BlackMagic behind the scenes, used their app in their production, and gave them special thanks at the end. In fact, you can actually see that they are using some pretty crazy features that were added to that app, like Tentacle Sync-E (for timecode) and Tilta Nucleus M (for manual focus pulls). I would not be surprised if Apple requested those features, and then gave them development support in adding them. When they added those features I was like "Why would you add that, is that like a high priority in version 1.1 of your app?" I saw another RU-vid video where someone mentioned that seemed like a version 2.0 type of feature. The biggest question is...will they shoot the next one on iPhone? How could they stop now, wouldn't that say there was some issue? So should we expect every event to be shot on iPhone?

Congrats to Andrew! 🙌 Dope sneakers! 🔥

As I was watching, I theorized "shot on iphone" as a possibility because they had flaunted ACES -compatible Log as a feature. I thought "hey, this event would be the perfect opportunity to show it off". Then I noticed the wide depth of field in the apartment scene and my suspicions only grew from there. Sure they have the expensive hardware surrounding it, but just the fact that the sensor box and lens can be replaced by a smartphone is amazing.

Did you know that it's the first time apple streamed in 4K? I saw it when I was changing my viewing settings!

lighting definitely gave a perception of depth that's why they caught us by surprise. I was watching and was like why don't they start shooting with their own iPhone since it now is more capable then at the end I was like, "wow so they were actually shooting on their hardware "👏🏼

Lets do it, can't wait

I think this video inspires what inspired you guys before all the layers of your knowledge, IT CAN BE DONE WITH WHAT YOU HAVE!!! I love that they did not reveal this information until the end. I know you guys have the gear, do it! For me, I’ll have challenges with expensive stuff, but the software that’s free and available, the somewhat inexpensive gimbals that I can afford inspires me to just do it. I think you leave out one important element “that creative mind” can take just about anything and make something good! Go Apple!

Glad to watch this vid. I get to know the BlackMagic Camera App 😄

This is a great video cause they are users of camera and tech and they dug into it like camera fanboys. Entertaining and insightful. Thank you ❤

I would love you guys to film a whole video with an iPhone for your main channel! I know your team can pull it off!

0:24 the "Andrew" image, I can't 🤣

Congrats Andrew !! 🎉 And yes do it guys !! (Video with iPhone) 😁

Shot on iPhone video will definitely be amazing to watch

this was insightful

You guys are doubting yourself BIG TIME. With the amount of talent you guys have there, an entire video shot on a phone can easily be done.

Do it!!!! Do the challenge!🔥 if you suggest it, you gotta see through to it! I'd actually pay to watch each of the crew's backstory of how they got to be a part of the MKBHD squad at the end "Shot on a phone". Let us guess which phone!! There's a series!👀👀👀

I love B & V duo!!!

was expecting the end of this video to say "Shot on an iPhone 15"

Anyone else notice the red paper airplane on the left kind of looks like a heart? The whole time I keep thinking he's a sims that's in love with the whole video.

This was such a nerdy video lol I didn't understand a lot of it but I absolutely loved it

I was waiting for thisss HAHA

To be fair, if you use an Alex or Red camera, you'll still need all that other gear to make it look good.

The main question for me is how they avoided the lens flares when shooting on an iPhone? It's almost impossible not to have those when shooting at night.

blows me away that the MKBHD team makes some of the highest end visuals on the platform...but isn't used to seeing a DIT! Digital Imaging Technician is indeed on set to do "a live import" from camera to post and distribute dailies to multiple departments while applying temporary color (usually from LOG to Rec709 for reference) + generate reports for clip count / make sure nothing gets lost

OH MY GOD PLEASE DO THE "SHOT OF IPHONE" MKBHD VERSION. I would love to see this. Would be such a "FLEX" from you guys to show that you can take a phone just like apple and still make a badass video

I freakimg love this channel kinda more then the main channel

I support the idea at the end, that will be a really good challenge and will be real fun to watch the behind the scene video.

Plot twist: this video was filmed on a phone

love the Dominic fike shirt

If you want to know more about the Pirate flag. The movie Pirates of Silicon Valley does a great job showcasing the entire vibe of that era and what made Apple unique back then.

my favorite channel uploaded

Vihn had that paper plain above his head kinda like a character from the sims 🤣 5:44

That show how much is placebo effect in video/photo world. Nobody told you before we didn’t see any difference but now we can see it !!

This was shot on the phone :) good job guys

I think you guys should shoot an entire main channel video with an iPhone. Say nothing at the end. Then shoot and publish another video, maybe 1 week later, revealing that the previous video was shot entirely on an iPhone. This reveal video also shows behind the scenes footage, how you all monitored the reactions, if people noticed and commented, etc.

Love a good challenge!!

Love this channel

I think what this really says is that the quality of the iPhone camera and codecs has advanced so much you could use footage from it in a pinch and it wouldn’t take the viewer out of the video by having a perceivable drop in quality alongside other footage from more advanced cameras.

"Andrew is about to leave and be a dad"... That broke me abit😔

The matte black M251s subtle in the background

Go for it guys! If anyone can you guys can.

Just for a moment I thought they were going to say that THIS video was shot on iPhone... (also ya'll are high af.. lol I love it)

i love this channel more then mkbhd,sorry for hurting,this video is so true.especially after 10.30.thanks for making

cool kicks man

Above all else I love the 251's placement... ifykyk

Now I wanna see a whole MKBHD video shot on iPhone

Apple's video and the line "This was shot on iPhone", the star of the show is the Lighting equipment, the production team, the editing team. The iPhone is a supporting cast in the entire thing. Their message implies your iPhone can do that....sure if you throw in their production team to go with it. The whole thing could have been shot with practically any other modern phone and you wouldn't be able to tell. In before the Apple fanboys come at me...I am an iPhone user, have been since iPhone 1, have an iPad since iPad 1, have had an Mac since 2008....I am not an Apple hater, just a photographer.

2:35 "those were apple bats" we didnt miss that man that was good one lol

Anyone else notice the shuttle shot of the "matt black shoes number 2 " in the background?

You have for sure the skills.

for me the easiest way to know is it shoot on phone or regular camera is, in youtube at 360p you can see the different.

The foreshadowing is crazy. Hopefully there’s also a behind-the-scenes of how you shot it on iPhone.

The 251.1 in the back. ❤

seeing the picture of zuck when he said Andrew fully sent me to the floor

11:16 yeah, I'm here for the main channel video and also for the bts on studio channel

I can't wait to see that video lol

I just realized how much andrew and mark zuckerberg look alike 😭

i think this is mostly an exposure challenge -- the sensors are just not that big so you get a lot of noise BUT, as i've learned after a decade of producing 3D content: an excess of light will make the noise a lot easier to handle (noise in 3D is expensive to get rid of directly cause you need WAY MORE compute, but you can get rid of most of it by adding a lot more light and bringing the exposure down) so if you're trying to create something of this caliber with a phone, my advice would be: invest in lighting -- not just equipment, but also put in the time to make sure every corner is lit without blowing up the image ie. add tons of ambient light while maintaining the contrast between your sources and then lower your exposure and shoot log so you can easily make creative choices in post

How did you not shoot this segment on an iPhone?

Yes, I am down to see you try, I am sure you could pull it off. I like the idea of trying it with an S23 form one of the comments. Does that support LOG (or equivalent?)

I wonder if they shot using future iphone models/prototype cameras for newer phones

The cheeky 251.1’s in the background 😂

I would love to challenge you guys to shooting a sick intro + talking head on the iPhone. I've been thinking of doing it myself and think it would be super fun to compare results and talk challenges, learnings, etc. from the experiement. I know it's a long shot, but if it's something you guys think would be cool to collab on, definitely let me know.

Is there a site where we can find about the Frisbee tournament?

I was waiting for the "Shot on iPhone" at the end. 🤣

Still my fav channel 🎉

Shoutout the Adobe Cuts shirt! 👌🏽

People who thought going into this that this can just look like this without lighting, post production etc etc…. You people are adorable 😂 Like why is this even a debate, hahahahahaha.

At the end they actually shot an entire video on the main channel with an iPhone.

Was great video

Would love to see this kind of the video with iPhone

Are you guys switching to Davinci Resolve any time soon? Just th fact that it has the flow of media management, quick cut, editing, VFX/compositing, color, audio and then delivery 😊

Did anyone notice the shoe in the background? Which brand is that guys? Do anyone knows?

0:25😂😂😂😂 Andrew and Mark Zuckerberg could be relatives you know😂

Important note that it seems the entire phase of planning of the production was tailored for the iPhone. Just like those cinematic realistic game engine videos, low light, shadows, reflections and strong lights.