Shot on iPhone Apple Event, Explained 

I concur.

EXACTLY!

let them use a camera for a week or even months and they still will complain about the camera instead of lights 🫠

@@blackcatooow yeah but anyways, the camera is still quite amazing for how far we’ve come, and I mean the industry entirely for that form factory to be capable, doing such a thing was pretty much thing as impossible not too long ago and I still find it funny that a lot of people say it doesn’t count because they’re using professional lights I’m like no matter what camera you’re using. It could be $1 billion. You still need good lights sure they could take some very cheap lights but what’s the point of it? They already had the equipment they’re gonna use it. The important part is if they’re using lenses if they’re changing parts to make the camera more capable than it actually is Samsung does that they removed the actual lens part of the phone and shove their own lenses onto it to make it better, which is sort of against what you’re advertising it for you’re like oh my God we shot this event on this phone that we’re selling to you but yet we had to do changes to the hardware of it while just buying lights and installing them or different type of equipment for the aesthetics is completely fine as it’s not changing the camera or the hardware itself. The camera is still doing all the work of filming it and capturing every detail of it differences also in the work of it have they added details that the camera wasn’t able to pick up because just color changing or adding special effects, for the fog is something the camera cannot do by itself but making it look higher quality without openly stating it and then selling it as being an event, fully recorded on this phone could be also a form of misleading, but people are just angry for the wrong reasons and it’s annoying when you hear a company that’s finally doing it right critiqued for using expensive light as if it was a misleading advertisement when there’s actual companies changing the hardware of the phone, then selling it as if this was entirely filmed with the device like it’s capable of doing such a thing without modifications to the device itself

I shot an indoor interview yesterday on a consumer grade DSLR and had the opportunity to control the lighting setup. as a result a lot of shots looked lit similar to a netflix talking-head docu. Everyone who viewed the dailies was like “omg ur camera is so goooood!l 😅

haha camera crew goes "brrrr"

actually, I've seen a few videos already, typically smaller channels trying to discredit the iPhone 15 pro's capabilities, saying that "oh but they never mentioned the ligthing and those cranes that they used to shoot". heck I even saw one that said "that app that they're shooting with looked like it's proprietary"

⁠@@edelosreyes agreed! It even has a disclaimer at the end about additional equipment being used and the black magic app 😂😂

It's like people were expecting "shot on iPhone" to mean some dude handholding an iPhone while ziplining their way to Tim Cook

Thinking that it’s just a guy pointing a phone in his hand is just silly naive.

Random thought: I took photography in high school when you actually used a dark room, 2001. I had a Sony A7 as an amateur about two years ago. It was too advanced for me. The pictures weren’t what I wanted because I have so many settings to choose. Even though I had a crash course on photography for a couple of months, I sucked. But the iPhone gave me confidence to take more pics…. Even though it is false and computational. All this to say, will the “Pro” iPhone eventually be really pro that the average consumer can’t take advantage of or see the benefits because they are not advanced like I was not with my A7?

that's what most of people don't get. It's not the camera but the behind the camera. If i use an Alexa on normal indoor ambient it will look bad the same way as an iPhone (or every other camera). Just look at all "how to make your webcam look better"; all the changes are on the environment, the webcam remains the same.

​@@danieleduca1241it wouldn't look anywhere near as worse as an iPhone lol, as you could use a very wide aperture lens with it which lets in a ton of light, also the arri Alexa sensor is WAY bigger than the iPhones, which also means it lets in more light and data.

@@Robstrap you're right and i know that, but with the right lighting (Just like any other camera) It looks Amazing, even more considering it's a phone. This means that probably anyone could use It to film in daylight, with no need for Crazy lighting and make something really good (obviously which doesn't imply deep depht of field)

@@Robstrapyes but you still need all these gear to have cinematic high quality shots ,all high production videos are done with expensive gears ,no matter how expensive the camera is

which shows that it really wasnt behind the scenes from apple...

Yeah, try using Alexa in the scene like when we shoot IG story in our kitchen with just a light bulb in the ceiling and it will look shitty too, not that phone video shitty, but still, you know.😂 God tier scene lighting and professional video team are required to make any device capture a cinematic quality.

In the future when all of these are realities of consumer smartphones, people will be expecting far more than just crisp video. They'll want to be bathed in neural radiance fields.

that was my first thought xD Im waaaaaaay far from beeing an Apple user, but even if, you have to admit, that these Phones, Tabs or Macs are great pieces of hardware... And like you say.. Take the cheapest RED or Alexa... Without Rigs, Light, Lenses.. it just look like ...S*

Best comment😂😂😂 I think a lot of people are just insecure about Apple and their products, and the hate towards them is just too much, I really don't know what more people want

I’m not invalidating the fact that it’s shot on iPhone but the idea behind “shot on iPhone” is invalidated by the amount of other equipment. “Shot on iPhone” is branded in a way that says you can do it also, but you can’t actually get something that looks like the apple presentation cus they spent $100,000 on other equipment too.

Blackmagic app is a gamechanger, because without manual settings any log, flat or raw is useless

@@dmitri.hivinov that’s true but there’s been similar apps out there for a dozen years

⁠@@dmitri.hivinovI would say both are game changer without apple log you wouldn’t be able to achieve this but also without the blackmagic app you also wouldn’t be able to achieve this .

Exactly. Same gear as they would use if the shot on an Alexa. I really don’t get the criticism! 😄

@@marcuzrumble it is jealousy They can’t hold themselves 😂 Why don’t they tell us that  didn’t actually use the iPhone camera, that it was a built in different hidden camera 😂

On top of that it was shot on an iPhone 5Ss and an early non-motorized balanced SteadyCam setup with just contour weights . Totally amazing talent. It's not all about the specific camera gear that creates a compelling and captivating story.

Yeah sorry about the buzz, I wanted to re-record but I’m traveling and just don’t have time.

Well said

That was the most surprising part no doubt

Why surprising? He just explained that lenses wouldn’t have made any difference apart from the boka which isn’t even there

@@ActuallyAwesomeName The first of these “shot on iPhone” campaigns featuring the iPhone 15 (the olivia rodrigo music video) featured various lens attachments to achieve the desired shots, so it’s only logical that they’d continue using the same techniques.

​@@ActuallyAwesomeName Because previously all these high end productions using iPhones *have* used third party lenses. The fact that they didn't feel the need to use them is a great sign. It was almost expected that they would use them.

@@ChristofferLund Assuming they didn't *replace* the original lenses with custom made higher quality ones.

I don’t see any videos uploaded on your channel. What exactly are you filming when you’re using the granular control of BMC in combination with the iPhone 15 pro?

@@ActuallyAwesomeName That is correct because RU-vidrs are not my market. I have other customers that I have to reach with my work.

There would need to be some big changes to for that, the native app is really targeted to the majority average users rather than the pros

Had a stroke trying to read this

@@AnonN-sr6uu Same

Of course, but Apple has a camera they want to show off

Very embarrassing, I wore it upside down 🙃

It's not just writing to the SSD, I think it's simultaneously used for monitoring. I am not exactly sure though

You can make an area bright for a low budget, it’s just hard to control the direction and quality for cheap. A good start would be construction lights and hanging sheets

There are a lot of how to light a scene video here on YT. But it’s hard, and it’s what made cinematic looks look cinematic, literally with any camera or any phone. As someone who didn’t quite get into lighting things that much. I think very good lighting is more expensive and required some skill than the camera itself😂

@@jnhkx Yeah exactly! I don’t mind spending some more money if that’s what needs to happen. And I’m not disappointed with how I’m doing considering I’m pretty new to content creation (this is a recent video of mine - ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-xjahfCA7KCU.html). But I’m just trying to figure out how to improve. Of course, one could argue that lighting isn’t the problem at this point and I should focus more on other areas such as presentation.