Reacting to Rolex 2023 releases - in Switzerland! 

No wonder George is very successful in running his business, all his points are on point. Agreed with his opinions 👍🏽

Thank god. George-a designer-finally talking sense about the Rolex color monstrosities. Senseless rubbish to "push" the color train a bit more after their lovely, colorful OP range. Emojis on a Rolex, just no. Jumped the shark for me.

Nothing screams "innovation" more than a boiler suit

I watches up to 2:25. George nails it: Rolex should be innovating much more than they are. Kind of says it all. Great show.

Love the honesty and banter between Adrian, Andrew & George. My favorite watch channel by far. Excited to see the next one! 🎖️

The « Rolex fart »: just brilliant!!! 🤣🤣🤣🤣

I’m with George 100%! I love the Gold Grey GMT and everything else is a wash. To me Tudor is on the up and coming.

I love the 3 often contrasting expert opinions in this video which makes this channel so unique. I do think it was a good year for Rolex, and a response to some of their critics with open case backs, nods to their heritage, some surprises and more fun/playful releases, additional Titanium models, and updated movements. I am sad the Milgauss was discontinued, it was their most fun and quirky line (I own and love the Z Blue). However a redesigned Milgauss is inevitable in 2026 for its 70th year. With its scientific heritage here is the opportunity for Rolex to flex R&D budget and engineering design on anti-magnetic resistance and movement precision, whilst evoking more of the original 50s design. On individual releases 1/GMT yellow gold jubilee - love, modern take on a classic. 2/Platinum Daytona - open case back plays to fans, but is at the expense of the satisfying weight 3/Titanium Yachtmaster- agree with Andrew the lack of heft is disconcerting, although makes sense for the marketed function / purpose. Prefer the more interesting yacht master with falcon eye dial on the stealth wealth white gold option 4/1908 good to see, not yet a Calatrava beater but interesting to see where it goes. I love the art deco vibe on older Cellini options like the Dual time or Cellinium , and/or offer with natural stone dials normally reserved for datejust and DayDates. 5/Skydweller. Great dial options. Hope to see the everose gold teal dial on oysterflex to pair it down a bit 6/Bubble dial OP and emoji DayDates. Don’t personally think these work, but they’re clever marketing clickbait for the brand. I do think Rolex play to their target audience ‘base’ above fully satisfying the most hardcore watch enthusiast. BUT I respect the quality and appeal of their overall product, case and tapered bracelet design. So I’m still a fan.

Shout out to the camera operators! Tracking the guys’ movements can’t be easy! 😂

I love how deeply GB thinks about design and innovation philosophies of watch companies.

I saw the box and the first thing that came to mind was "Did AET just hijack Watches and Wonders by releasing their own watch?" The Limited Edition WOLF Winder is still cool.

So much fun, so would want to see an entire cover on W&W 2023 in this style! You guys rock! The 1908 is a nice Longines addition.... Oh, BTW the Bamford Aquaracer makes the Yachtmaster eat dust.

Absolutely agree with the scores: the yellow gold GMT Master II is the one great piece from them this year. Now I need to shop for a perpetual calendar so I have an excuse to get that AET Wolf winder... thanks! 😂

Don't agree with George in many other episodes but you've to agree with him on this! And what an outfit! Against the backdrop of those suits 😂

Although it's not my type of watch, the 1908 is hands down the best thing Rolex showed at W&W this year. It's absolutely stunning, especially in yellow gold with the white dial, and I honestly think it will be looked back on as the turning point where Rolex finally stopped being viewed as an overpriced sports watch brand and started being taken seriously as a luxury brand. The watch I'd actually buy would be the titanium YachtMaster though, 42mm is just right for my wrist and I love the monochrome look.

Best 18 minutes I have spent today. Enjoyed the dichotomy in each of your perspectives. All of it is food for thought in weighing a future watch acquisition.

Defo Ghostbusters vibes here boys 😂

Georges Point about the Yacht Master is so true! As with the Explorer 2 last year - a Watch that arguably every (true) Rolex passionist loves - got absolutely no love, not even a green text. And now they did the same with their Icon and could not be bothered to invent a new Platona so they did the caseback thing. They turn into the clientel they want to draw in, people who do not care about anything but the fact that there is a Crown with the Rolex font underneath it.

George is right about the titanium YM. It should have been a Submariner.

I share the mood of George! The last word that I will associate with Rolex is innovation...

Interesting thought by George. I also think that the bars should be raised when looking at rolex releases just because theyre hyped up all the time. I love the caseback display on the daytona.

Great video as always. Question for Adrian , if you can rock a 42mm ExpII surely a 42mm Yachtmaster in titanium would wear the same only lighter? Just curious to hear your thoughts on this 👍🏻

Totally agree with George on this episode. His perspectives were on point.

I missed you guys! My favorite take on W&W so far 😂. Thank you!

5 mins in and Mr Bamford is speaking truth about the over hyped rolex nonsense, I'm with it!

Great perspectives! George has some fantastic points from a design and heritage point of view about these releases.

I need that Wolf winder collaboration in my life however I need a perpetual calendar watch to really utilize that though. I wouldn’t put a 3 hand time only in it as would be like running the car in idle inside the garage and wearing it out unnecessarily 😂

I also love the 1908, very Calatrava. But wish there was more option, affordable ones, beside just yellow gold and white gold.

the puzzle emoji dial is so random. I don't hate it but whose idea was it? Who said, "let's put puzzle pieces on the dial and then put emojis and some motivational phrases." Literally the most random thing ever.

Good job lads love the content. On a funny note...Nice suits....just missing the fusion power packs. "Who you going to call "watch busters"..."

George is seriously speaking facts.

I was undecided on the Yacht-Master, but after George's argument, I think he's right... I'm 100% with George here. Every take he had, I had myself, or I now agree with.

Here we go! Glad to meet you Adrian for the free swag!

Hi guys. Looked like yall had a ball of a time at Geneva during watches and wonders.

Thanks guys for the in-situ Rolex Rundown! Got to agree on the positives of the 1908 as a springboard to more back catalog innovation, but then again…

1. Bubbles - X 2. Puzzle - X 3. Yachtmaster 42 Titanium - CHECK 4. GMT Master II Yellow Gold - CHECK 5. Daytona Platinum - X 6. 1908 - X 7. Explorer 40 - CHECK

Love the jumpsuits fellas, reminds me of the Osmonds back in the day 😂

Let’s do this ! ❤ You three are so funny it’s brilliant comedy ! 😂

Been waiting for this episode, love the jump suits 😂

Best RU-vid watch channel! Keeps getting better and better. Thanks guys

This was a bit of an unhinged episode, but it really just shows how Rolex has a personal relationship with every watch enthusiast. I ultimately agree with Andrew's opinions, and George really has a good sense of business branding. Adrian I love because he's just all vibes man. Great episode!

Should have got clockwork backpacks and vacuums for the boiler suits.

Every Rolex should have a exhibition case-back, IMHO.

For me, the puzzle watch works much better with a traditional day-date. I really like the colour and puzzle ideas. But, goodness is the execution short of the mark! Titanium should have started with an Explorer. The 1908 is good.

I loved this video. You Guys are the 3 musketeers of the watch community. George is so right concerning Rolex they could do so much more but « they just don’t think » 😂

George is preaching…..love it!!!!

I pretty much loved the puzzled Rolex in rose gold! Amazing and fun

Adrian, you said the 42 mm YM titanium was too big, but don’t you own and love a 42 mm Explorer 2 and a 42mm Seamaster 300m? What do you think is the difference?

These outfits are nuts! I want to wear one while watching AET.

What are your thoughts on Rado? I recently bought the Captain Cook chrono and I'm really impressed by it. The dial is spectacular. Never really looked at Rado previously but now I'm considering adding also a Golden Horse to my "collection".

I love George’s quiet bullshit reaction…

Andrew really needed that water :D

Another great video. Could have gone with a little less of Andrews impatient pacing around and cutting the others off aside from that my favorite has to be that platinum Daytona and case back that deserves an emoji 😍 unlike that puzzle . It's the puzzle Rolex because anyone that looks at it is instantly puzzled

Rolex’s puzzle Day-Date feels like they were dreaming of a Takashi Murakami collaboration and weren’t interested enough to actually do it. Instead they went to one of their designers and were like… “do Murakami meets Gen Z 💩” …now that I’m writing this, please someone do a watch with Murakami! So curious what George would think!

I love George’s rants. They make my day 😂 but he’s talking sense 🤯

Have to agree with GB! Especially those first 2!

The bubbles OP has been executed better than the puzzle thing. The emojis are best from Apple.

Black and gray bezel on a GMT: my mind jumps to Seiko5 (whether I want it to or not)

I rarely agree with George, but on point today, must be the fresh mountain air

Totally agree with George!!

I NEED that wolf winder with you gentleman’s logo on it

Guys, I had to lie down in a darkened room after the sheer wattage of this episode. If you had okayed the Rolex puzzle it would have put a titanic sized kink in my day. Brilliant stuff as usual.

Super fun episode! Love the enthusiasm Andrew, don’t listen to the haters. The all gold GMT is pure 🔥. I was surprised by the X’s for the yacht master.

Maybe next year Rolex will produce a "Jackson Pollock" dial? I would like to see that.

Can we have your views on the 70th anniversary submariner changing from a dark green to a lime green bezel?

Love the way these three are so different to each other. So fun to watch. Yes thats a pun.

The only release I found interesting was the 1908, but who would get a 1908 if you can get a Patek or a Lange at the same price point. Agree with George, the 1908 is going to meet the same fate as the Cellini.

Got to say, love the puzzle watch. If I ever had the money to burn, would totally get it Then again, I like the Swatch designed too sooooo

Looking at those outfits, all I can think of is changing the plates on their Range Rover to HORO-1.

Looking forward to the TAG episode when it will be ☑️☑️☑️☑️ across the board for George! 😂😂

I saw you guys at watches and wonders at Lange & Söhne section. Great work. 👏

Bubbles ❌ Puzzle ✅ YM Titan ✅ GMT Gold ❌ Platona ❌ 1908 ❌

1908 is a love at first sight for me

Adrian, you do have the wrist for a 42. The Explorer II looks great on you

Sorry lads, I'm riding w/ George most of the way on this one. Andrew, I would whole heartedly have to agree w/ your assessment on the new "Ti-Yachty." A man should feel his Rolex on his wrist. Aesthetically though it's gorgeous. Fantastic camera work, and B-roll as usual Marcus. All the best Fellas.....cheers

Love your work AGAIN boys. The black, grey and gold of the new GMT is the Michael Keaton Batman as far as I’m concerned. I think we went off too early with the BLNR…

Hi from Poland... And may I say it is AET to say that mostly beacause of U guys I've bought a TH Aquaracer 200m on my 40th birthday. Hope George get some commision from TH. Pls don't take it too serious.

Oh my god the winder!!!! 😮😍

My favourite piece is the 1908

The boys are the either the Three musketeers or the Three Stooges either way the banter and joy of the watches is what keeps me coming back to this channel for the entertainment.

Iv got idea for a watch what can I do with it

George went Super Saiyan 3 on Rolex for good reason

Adrian is right, Rolex decoration is actually very nice, for a "mass-produced finishing". But an 80K+ watch should not have a mass produced movement. You're well into A. Lange & Söhne by that point.

The bubble and puzzle are the breath of fresh air that I’ve been waiting for from Rolex. This will appeal to a younger age group

Eat. Pray. Love. Does Puzzles also come with a copy of The Secret on DVD?

The case back of my Blancpain fiftyfathoms is much nicer then this case back from the Daytona imo!

Love you guys. Also, look behind you - Rolex next to Tudor. Rolex is the stiff and amazing grandfather who will keep doing the grandfather stuff, and Tudor is the sexy grandkid. Altering market positioning on either will be difficult - just think about it for a moment. but strengthening marketing message that Rolex and Tudor are interlinked will help Rolex fanatics to buy fun and sexy from Tudor, and Tudor fans will mature into Rolex. It’s very simple, and they have us all by the balls, and wonderfully so. Love your show 🙌🙌🙌

AET you guys rock the boring w&w show

that gold GMT is drop dead gorgeous

That Rolex 1908 is gorgeous wow nice love the look.

I love the bubbles ❤

Isn’t Adrian’s Explorer 2 42mm? Which means he can wear the new titanium YM? Or am I missing something here?

Rolex could release a Bamford x Rolex collab and he'd still hate it lol

About effing time you guys did a vid on this!

The Andrew "I'm going to drink for the Tag Heuers..." was hilarious. The boiler suits? Everyone was thinking, "Why are the cleaners recording?" The winder: very impressive and I skipped straight past it because the schilling is getting out of hand. Sorry lads, it is. The video? Minus the two to three minutes of Watch Winder schilling, very entertaining. George, you're wrong about the bubbles. It will become iconic, if it isn't already. Marcus: great video.

Super cool video thanks guys. And frankly we need more influencers and people telling the truth about Rolex… once that starts hitting their sales numbers they will start listening.

Y’all need to market those jumpsuits, or at the very least the buttons!!

Andrew had to take a piss in this one, I act the same way, when I have to take one 🤣

About effing time we had these bad boys (of the RU-vid watch world) speak the truth. Love ya work guys… 🍻 Next year Rolex will release titanium op with Mickey on the dial 🙄

So let me get this straight: two yesses for the fugly bubbles and two nos for the Yachtmaster? 🙈