Reacting To 'The Cologne Industry Is A Scam’ | Men’s Cologne/Perfume Review 2024 

Levi is the perfect example of someone who hasn't been complemented by wearing 14 sprays of Red Tobacco smh

I'm married with kids, work from home and rarely go out. I still own fragrances because I like their smell. I have them for myself, not everyone else.

it seems like he "analyzed" the fragrance industry without even using his nose to smell some perfumes

I stopped watching Futureproof a long time ago because even though he gives his sources his videos boil down to being just his opinion.

- He's complaining about how marketing works in every industry: perfumes, clothes, technology, food, etc - He's being judgemental because he found an interest of others that he doesn't share - I don't think anyone in the history of humanity has ever bought a perfume hoping it got them laid - Complains about sustainability but sells plastic stickers merch - Overall, seems to be a video very ill informed, judgemental and doesn't provide any good points

Take a shot every time omar asks for ur thoughts/opinions

The clip where Jeremy continously spurting aventus is really hilarious 😂

Your sense of smell is your voice in silence. Fragrances makes you more appealing and boosts your confidence and elevates your overall appeal. It doesn’t matter the advert they put on this, the question is, how do you feel when you wear your favorite fragrance and how does it impact on the people around you. Thats all that matters. Buy what you can afford and enjoy the hubby.

I sometimes wear frags when I’m relaxing by myself at home. I think of them as something I want to smell for the rest of the day, not “pantry droppers”

He is right as to what he says , that’s to the everyday consumer but for us frag heads I’m sure none of us really care what people think how our scent projects, we buy frags for our hobby & honestly don’t go by what fragrance reviewers go by , I buy a 2 mil sample if I like it I buy it no matter what the cost because I wear it and nakes me feel good 👍

This video shows how surface level Levi is with these videos. I’ve watched Futureproof for a long time now and I think Levi needed to take more time to learn about the community and the industry. As far as what we should do for sustainability, I think we need to work to be more sustainable and protective of our natural resources.

Are any of us so deluded as to think that a fragrance alone will get you laid?? Or that spraying one on turns you into a gigachad? I’m not so sure…

Any self respecting Fraghead has transcended all this nonsense. I love Fragrance because I love different scents. I would be a fool to live my life controlled by marketing.

I wear fragrances for two reasons-because I like the way the way they smell on me and it makes me feel good. I put on whatever I'm in the mood for each morning and I couldn't care less whether it's seasonal or not. Today it's Khamrah tomorrow it might be Bleu de Chanel. Forget about the hype and the promise of "panty droppers" or compliments. Wear a fragrance because you like it and you feel good about doing it.

This was my take on the video a couple of weeks back, mate..... "Yo. Dude. We had teenagers dropping hundreds on Air Jordans years ago to be more like Mike.... Several industries sell you a dream. Cosmetics can't make you more beautiful, they just mask "imperfections", much like fragrances do. Clothing companies charge high amounts for items of clothing that won't make you look more amazing but people feel more confident owning those garments. The car industry shows you that owning one of their vehicles will open the world to you, in several ways. That's marketing. As for the smelly stuff, I'll admit I own a lot of fragrances. Do I buy them because of advertising? Nope. I buy what I want because it smells nice and I enjoy smelling nice. Choosing a smelly for the day is like choosing a shirt or a pair of trousers: What's the weather, what am I doing today, what sort of mood am I in, who's going to be around me today...? Certain smells make me feel happy, some make me feel mentally stronger, some make me feel sexy, some make me feel positive when I know the day is going to be tough. It's not down to advertising, it's down to the smells and the way I perceive them. I also work in hospitality, so around a lot of people, and I like to know that I don't smell like armpits by the end of a shift. I also have several colleagues who appreciate the way I smell. And I won't lie, it's nice to have a female colleague come and give you a hug purely because she wants to smell you a bit more or one of them tells you smell amazing. Has a fragrance got me a leg over solely on its own? Nope, but a fair few of them have certainly helped over the years ;)"

Would be funny to see yall react to the fragrance adverts

Rated your channel on my channel as #1, my favorite review channel, and it continues to be so. Great work here, as always

This is no different than the marketing for Car, Clothes, Food, etc. It's all geared to make you think you can't live without their products. Anybody with any kind of sense knows these ads are over-the top! I agree that the fragrance industry is very manipulative. Ultimately you choose to buy a product or not. Just like if you listen to fragrance reviewers, you choose to purchase a fragrance based on their reviews or not. Nobody puts a gun to my head to make me purchase a fragrance.

Love this video and I also love Levi and his Future Proof videos. Levi's POV comes from someone who is mindful about spending. He's always been against massive waste and it's not exclusive to the fragrance industry, so this video is on brand with his personal value. His message is catered to the masses and not enthusiasts such as the people from this lovely channel, hence his focus on all the weird ads and "getting laid" scents. People who know scents understand that those are marketing BS. Love your humility in admitting that the fragrance industry isn't perfect. I just got into fragrances and your videos have been a joy to watch.

I think most of us enthusiasts have an interest in fragrances and make it a hobby. Id wear frangrances even if i was alone on a desert island

I been a fragrance fan from the begining, its a great hobby and never regret the prices of my collection. When i smell good,i feel good. Great video.

This amount of honesty really deserves respect

What you said about the 'silver bullet', makes me think of 'Curly Fragrance' and why I don't dig her videos.

You should look up the Canadian cologne compsny and do a video. This was a good reaction video, i enjoyed it

Fragrances alone can't do the job for you BUT they can enhance you more. They can be used to leave a lasting impression whether that's on a date, a job interview or to remember a special day or event in your life like getting married. The mistake people make is thinking wearing a fragrance will help compensate for the areas they lack in instead of working on themself as a person

As I get older I find that, as my hearing and vision have deteriorated, my sense of smell has become more important to me (and I'm certainly not running after sex any more). The whole business of a person's perfume has changed radically in my lifetime: it used to be that everyone found something they liked & stuck with it. My mother always smelled of Yardley's English Lavender; my grandmother of 4711 (I'm sure it doesn't smell the same today - perhaps because they took the nasties out of the bergamot); my grandfather wore Old Spice; and, as a boy, I would only smell of that fougere that the barber sprayed over you after a haircut (they must have bought industrial size tankers of it!). These days half the perfumes cease to exist after just a couple of years (especially celebrity endorsed stuff) so they couldn't be anyone's signature fragrance. Many of the perfumes are just minor modifications on basic themes that you come across so often they get boring (calone & dihydromyrcenol cocktail anyone?) And the adverts are astoundingly stupid. Everything has to be NEW to help feed the money making machine. There's just no consistency, at least not in the larger brands. I say wear what you like - I don't even understand why we have men's & women's perfumes. Does a gay guy wear women's perfume to attract a man? Does a gay woman wear men's perfume to attract a woman? It's all nonsense! Here in the west we think of rose as feminine, but in eastern countries it's used mainly by men. A Victorian gentleman's macassar oil contained ylang-ylang which is now thought to be feminine. I'll wear whatever I like the smell of. I do agree that you shouldn't overdo it. I had the unfortunate experience of sitting on a bus next to a woman who seemed to be wearing neat jasmine sambac oil (I'm not too keen on jasmine at the best of times) by the time she got off I was feeling quite nauseous!

Hey, can you make a video about the best watermelon or grapes black grapes best colognes for summer or everyday?

Seasoned Fragheads continue to splash the cash for entertainment & the enjoyment of collecting IMHO

I live in a little humid area that is not that hot but also a little cool at night. It's near the ocean that's why , should I go for azzaro tmw by night or jpg le bleu le parfum , as a night fragrance

Master, first of all, I have been watching your videos for a long time, you are AMAZING. 👏👏👏 Your experiences and experiences are really valuable to me. So I would be glad if you could help me. The scents I use are; pdm Pegasus, carlisle, herod, xerjoff mefisto, mfk gentle fluidty silver, oud satin mood, TM ombre leather, noir extreme. Of course, I divide them into summer, winter and spring. But now I want a wild card scent that is completely different from these, close to the 4 seasons. Amouage Reflection, Bois Imperial, Ganymede, Tuxedo, Green irish tweed, Pdm Darley Can I get your suggestion in one word? Thank you and good luck ☺️🙂

I've been happily married for over 40 years & not thought about attracting a woman for a long time. I've just always been enamoured by great smells & not just in perfumery, but in anything life throws at me.

The fragrance apprentice did a video about this topic that's amazing and worth watching.

Fragrance is a luxury product in the sense of luxury meaning "not a necessity". But then most things aren't necessary. We acquire them because we think that they'll add to the quality of our lives. Perhaps teenagers think that scents can get them sex, but most of us know that, at best, if we smell nice, people won't mind spending time around us. So we choose scents that we like because we think that other people will like them too. In that way, scent is an expression of our taste and thus gives others some idea of who we are as individuals. And we are drawn to certain brands because they have high status. I'll probably never own a Dior suit or shirt, but I have two Dior fragrances. In wearing them, I feel that a little of the cachet of the house rubs off on me. Even if nobody else recognises them, I know that I'm wearing Dior. I have some Guerlain, but I think that a lot of people will recognise that name if they ask what I'm wearing. I also have ELDO's "Hermann..." but I don't think that anyone I know has heard of the house or the fragrance. It's a private pleasure. I think that the video-maker misunderstands (or poses as misunderstanding) why most people buy scents. Perhaps he's just not that interested or doesn't have a great sense of smell. He probably spends a lot of money on other things, such as all the technology he needs to make his videos (sorry, Omar!). And if teenagers are spending money on designer or niche fragrances, isn't it better than them spending it on booze or drugs?

I would like to see in the presentation of each perfume what are the natural elements and what is synthetic in the composition. The presentation must present the content, not the impression. The impression differs depending on the perception. But, unfortunately, marketing emphasizes advertising, not clear presentation.

I really enjoy your videos and appreciate your efforts to engage with us as viewers. However, I'm not a fan of the extremely frequent requests for feedback or questions directed at the viewer. It just feels a bit overdone to me.

Your meant to wear different clothes to different events / contexts , it’s the same with perfume isn’t it

Excellent video

Philipp Plein No Limits Ad is incredible. It changed my life.

Well some are really good points, this video naturally popped in my youtube fp so i already checked it. Especially the part about the crazy marketing in the industry. But the one that hits the most is when he calls out who believes there are different scents for different occasions and such 😭.. kinda guilty on that.

Future proof is musty...

Levy should consider that people wear fragrances for themselves. It is not about getting "laid" but : 1) Pleasing your olfactory senses 2) how you present yourself He should be less judgemental and not project his assumptions. Good topic Omar.

So basically, the fragrance industry caters to their customers…? I’m confused, couldn’t this be said about anything?

entire video diss capitalism and at the end they sell you fragrance

I don't own a tv and have 4 adblockers on my computer so I basically never see ads but from what I see on billboards they all look over the top and tapping into that insecurity market that Axe/Lynx tries to tap in too. I honestly don't care at all how a fragrance is marketed, I don't see it anyway. I care about the characteristics. It would be interesting to see a fragrance commercial made like a toilet cleaner or air freshener commercial. Those items do mention what it smells like, how long it lasts, practical information, instead of Leonardo Dicaprio half naked on a beach looking cool with the voice over whispering: Mr Clean, by Proctor and Gamble

My favourite adverts are... Jimmy Choo Man with Kit Harrington and Gucci Made To Measure with James Franco.

The best marketing for fragrances was the Avon magazine what you rubbed then smelled, why didn't that ever catch on 😅

Of course fragrances are used to express our personality. Just like what clothes we are wearing, we are conscious about our hairstyle, our furniture at home, the books on our shelves, the music we listen to - in short, we want to show who we are. It’s IMO totally legitimate. The guy can be right about how ridiculous marketing works in order to make us buy stuff (we don’t need), and you can laugh of all the silly commercials, and that we are stupid enough to think 99,99 is a better offer than 100. But using fragrances is in its own right is totally as ok as all the other things we do to express ourselves. School of Scent is actually a serious and trustworthy channel, which analyses and reviews the fragrances without a commercial purpose. Thank You.

I met my girlfriend five years ago the one thing she recalls is the fact that I smelled really nice. I was layering Versace Eros with one million Prive at the time.

This video is the worst, the guy is condescendent and arrogant. Fragrance is an art and he disrespected it.

My favorite fragrance ad is Philipp Plein No Limits

Can someone help me? Where and how do I send my collection to Omar so I may be featured in his next collection review?

You don’t need to buy fragrances to please others. I simply buy fragrances because they smell good and because my partner likes them. That’s enough of a reason for me to get my favourite colognes. Yeah, some fragrances are way overpriced. Yeah, some fragrances perform way worse than what you pay for. But, if anything, we have clone fragrances. Sometimes they perform even better than the original ones.

What Jerymimi again😂 İm out here😂😂

I havent watched tv in over ten years and dont miss the ads at all. But out all of the ads out there at least perfume ads are aestheticaly pleasing and dont have dumb jingles. I mean, Nicole Kidman Wearing couture embraced by Rodrigo Santoro, give it to me please.

For me is a scam when the flagrance are “reformulated “ that’s mea became weak ,and the company sale this flagrance with same price….if quality becomes bad ,is normal to be aware about ,also is normal the price go down….is just my opinion….

I love how he include the middle eastern “ Indie Frags”.. because right now, im enjoying ME and Niche fragrance than expensive overpriced designers. 😅

Hey Omar, what's your knowledge on phalates in fragrance? I've seen posts how they can disrupt our DNA. Anyone have knowledge on Diethyl phthalate?

Reupload ?

I never once read a fragrance write up or watched an AD. Who the hell falls for this stuff. I buy fragrances as a mood booster. Makes me feel more put together.

In my religion, wearing perfume and appearing clean is something that is recommended. So I wear perfume not only because I want to smell good, but it is also a form of implementing religious values

It was a good video. Regardless if everything wasn't accurate. It shows how outsiders looking in view the hobby and industry. Most marketing and advertising is bullshit no matter what it is. Excessive consumerism is just a way to fill the hole of loneliness. Fragrance collecting is fun but some take it way too seriously.

No cologne deserves to be $500 or higher That’s why it’s a scam . A frag should know that big companies sell their brand instead of good product

How about instead of a visual marketing budget fragrance houses bring back samples instead. Very few places ever give out samples anymore. Smelling something on paper is one thing but spraying on skin makes a world of difference. Whenever I visit the mall I spray only one fragrance because some fragrances smell different in the air than at close range. If I wanted to test the fragrances I’m interested in it would take far too many trips to the mall. Ok well what about sites that sell decants, great…except they have a limited selection…and most of what they have is only the most popular designer stuff. Bring back samples!

Big suprise the people that complain the loudest about copyright strikes are the same group that advetises clones that try to be straight up 1 to 1 copies of the original.

Philip Plein ads are the epitome of fragrance ads! 🤣

we love you stewie

One interesting side effect of your cutting in with your commentary is the contrast between that guy's obnoxious presentation style and your own more thoughtful approach. I can imagine him dominating a dinner conversation as the resident know-it-all, including on topics where he has only superficial knowledge. Where is Larry David when we need him?

Commenting before I watch this, but when I watched the original video and failed to find the scam.

It's funny, several years ago a fragrance newbie seeing Jeremy would be a *very, very* different experience from a fragrance newbie seeing Jeremy now. In the case of the former, they'd walk away from the video thinking "okay, I need to get my hands on La Nuit and Individuel." In the case of the latter they walk away from the video thinking "It's been a while since I did cocaine."

I love perfumes just cause they add something on top of what i am not a substitute for who i am. The approach of the guy seems to be that all the audiences are the same,people that do things cause on what Jeremy says or a brand is marketing not cause their personal preference. For some extent this may be true ( remembering mask mandate) but there are exceptions.

I wear the perfume that I like. It doesnt matter if it costs 5 dollars or 500. If I can get 500 dollar one cheaper I will get the cheaper one. 🤷‍♂️. No need to complicate simple things.

“Marketers market the product so more people will buy it” yeah no shit buddy. Whats he really saying is marketing is a scam. Good job Sherlock Smh if this is the level of knowledge and insight in those videos and people actually form an opinion based on them, than that channel is more of a fucking scam

15:30 yeah just wear red tobacco intense to the gym

Can’t believe I’m 4 minutes late, I’m so sorry papa Omar.

He obviously does not understand fragrances and it's ok. I just think it is impudent to call something a scam just because you have no interest in it.

Price is fine bro. A bottle lasts a person a lifetime. Get a decant before you commit

He is absolutely wrong in fragrances not getting you laid. My pre fragrance and post fragrance dating live has been night and day.

Floris has been custom making fragrances for a 150+ years. Dude needs to learn some historical context. But he does make many good points.

I love you

🔥🔥🔥🔥

Levi wears Joop Jump, guarantee it.

Well I checked and your prices are also very high my friend.

Scientifically proven; fragrances make you fancy you!!!

My girlfriend loves my colognes i think it adds to our dates intimacy it leaves a impression

This Levi dude used to do better videos. I’m very surprised you agreed to the majority of his statements. I think it was pretty narrow minded of him to analyze the entire fragrance world based on designer’s advertisement campaigns. I would have have respected more his opinions if he had focused on the the anatomical and biological limitations we most humans have in our nose and brains to distinguish scent molecules…but he focused on sex, desire, models, etc. When I talk to friends, family and fragrance enthusiasts, I never focus on whether a scent got me laid or not; I focus on why I like certain notes or accords, cost/quality or bottle presentations.

Fragrances have done nothing for my life other than eating at my funds and make me smell amazing. In real life outside of this community, no one really cares lol seldomly do I get comments if at all, with that being said I say buy what you want ultimately you're wearing it for yourself

Well, I really like perfume, but I can't disagree with this guy. He actually said everything right about sex-centered, weird cosmetic advertisements. 100% agree. I am personally extremely annoyed with all these celebrity advertisements and with these horribly stupid descriptions even more. This "Hero" description - oh my lord.... . Common, this is actually a very simple Ambrox scent..., keep calm people hahah. A scent won't make a human being a God. 16:55 well, Omar I am here with you too. xD

Fproof complains about the industry and common marketing issues etc and then SHILLS other fragrance brands at the end? Wtf 😂

To me Jeremy has always been meme material... I usually try shit before I buy, will try stuff from people / house's that alot of the time agree with me. PS i wear my frags for myself in a 80 percent proportion, will wear one the lady likes when we go out).

It’s not a scam because you get something for your $

I can say Jeremy lost his edge, I used love his professional dress up, he was all about fragrances, now it's all his ego , sad to see this happen

So, he has no idea what the hobby is about. Just the marketing. Agreed, in that respect. But it's not what it's about. IMO.

Most of the products this guy reviews can be subjected to testing and empirical analysis, like when he did a video on the water bottle craze. For this one he is way out of his depth. Maybe his next exposé will be about how fine wine is really nothing more than hyped grape juice, and that the only reason people drink it is to get drunk. I also think that nobody who watches School of Scent is the kind of collector who is swayed even a little by the advertising.

JPG le male adverts are goated

Sauvage is now the modern day Old Spice 😂

The opinions of Jeremy or any other fragrance/cologne reviewer do not influence what cologne I buy. I have enough experience with fragrances to know what I like. When I smell a cologne if I like it and it is within my range of disposable income, I will buy it. But I am NOT going to break the bank to purchase a cologne.

No critic of the actual product LOL, marketing is the same for the most part in any industry. So its a whole lot of nothing.

FrEgreNce 🥴

This person got millions of views and a lot of money being a nay sayer.. The reality is that men and women are attracted to each other for many reasons and being clean is probably one of them. Most reasons for wearing cologne since wine and sandalwood is to be at peace and calm and in some cases closer to a high power of well-being. Cologne is fun and can be part of the wardrobe and be attractive but most understand that if cologne is all that a person has in getting a date then there is a problem. On the companies side it was once said that if Elizabeth Taylor put glitter on poo and endorsed it, it would sell.

Whatever, at least I’m not spending hundreds of dollars on drugs