Redesigning Flamin' Hot Cheetos 

You should redesign movie posters! I think your style would look bomb on a poster

this would be so cool as a large "vintage" shirt from the 90's

bro i want a shirt that’s white with just that “crunchy” on it. it looks SICK

the word “cheetos” starts to look really weird after staring at it for a while lol

i love the grainy look it reminds me of hot cheeto residue

when you revealed your version of Chester my jaw dropped

can you put my life on photoshop and fix it

Girl stop prefacing your work so much, you're good at what you do which is why people follow you. You don't need to apologize for anything!

After watching your videos I feel like I want to become a graphic designer.... and I’m a chef lol

When she said "Organize your layers. It keeps you sane" i felt that. Also - ghost pixels are a real thing!

I love how "flamin' hot" looks! I would love the whole thing as a poster Congratulations on 100k!

Watched in 1 sitting and it was the perfect length, I loved seeing every step and creative decision and it ended up being very therapeutic seeing it all come together

“i feel like this could be cool if it‘s done right“ - me with every single outfit I‘ve ever worn

I love how long the videos are, personally. I feel like the shorter the video is for things like this, the more the art form gets lost in translation.

I saw a comment where someone said they wanted this as a poster and honestly... same??

Challenge: Redesign something using MSPaint.

When I saw the dissolve effect? layer? being used i was like oooh that's a really interesting in comparison to the branding style of the current cheetos. Since you seem to wear a lot of cool streetwear maybe considering doing some streetwear logos or even athletic logos?

Loved so many things: the length of the video (keep doing these please if you can) the redesign your process your cats and your old jonas brothers tshirt :) can't wait to see more!

Congratulations on 100K!! With your talent, it won’t be long before we’re celebrating 200K!

Made it to the end. Keep posting long videos! People can skip through or bump up the playback speed. I love watching your process and you’re great at describing everything. Very entertaining

These videos are so interesting and entertaining! I love seeing your thought process. The final product turned out great! It’s extremely different from the original but it still feels like a true Cheetos bag!

i am SERIOUSLY waiting for the marketing department of any of these companies to contact you and hire you for real! this is AMAZING and honestly it's time for a rebrand of everything you've redesigned so far. these videos are so fun for me to watch as i prepare to do my creative work - i'm a composer and this gets me in the headspace to take risks in my writing process and see where it takes me. thank you for your art, friend! it's beautiful

i'm a graphic design student and sometimes i feel like i'm not good enough to do this job because many of the people who go to uni with me are already 100% better than me. i always felt like i needed to be also an actual illustrator to make it into the business (lol) but i never realised that i can work with illustrator and photoshop like that!! i'm not really that comfortable with the softwares yet since in school we focus more on the ways that graphic design impacts society and its history (like you said in one of your videos) but i'm hoping to get better soon. watching your videos has definitely inspired me and helped me understand more. i'm definitely going to buy a tablet (even a cheap one since i'm still in school and i don't work) but i sometimes struggle with the mouse so i think it would be a good thing. your videos are really really interesting so please keep posting them! (i know it takes a lot of time and work tho). anywayyy, i'm so glad i found your channel today and i can't wait to see what you do next :))

I made it to the end! Dude I just found you a couple days ago and I have CHUGGED THROUGH every redesign video. I do love your later versions with more of a company history and walkthrough of your process/direction. Im also so appreciative of your insta stories promoting POC designers and typographers and what not, as well as promoting all varieties of human in general. Youre a boss.

hi!! just wanted to say your videos are so inspiring!! i'm gonna be a senior in hs and am currently applying to art school to study graphic design! seeing you and watching you work at live nation (im a musician and an overall music lover too) is so amazing and COOL and very inspiring :) it makes me feel like my dreams can happen too! so thank you!!

The longer I looked at the word “Cheetos” the less it looked like an actual word lmao I’m obsessed with your vids btw ur rad

this is insanely good. i love it so much. i really wish this was the actual packaging now LOL however i would say i think you added a bit too much near the end and should've stuck with how it was around 30:00 in but thats just my opinion

I’ve been a graphic designer for almost 30 years. I enjoy your videos, and while I don’t always agree with your design decisions I alway love the thought process you put into everything. The fact that you have the energy to rebrand stuff just for fun is super impressive! Personally I love the longer format. Keep it up. Thanks for helping me get excited about design again.

I really love these videos! I also really like how this redesign turned out, but I do feel like the title of Cheetos and crunchy gave off a much more retro type vibe, whereas the Flamin' Hot was much more the modern indie vibe you initially set out for and the two texts just seemed to be battling against each other. Also, Chester feels a little forgotten to me way down on the bottom of the design, just some criticism! Congrats on 100k, and can't wait for more videos!

this is one of my fav vids of all time here on youtube, lost count on how many times ive binged watched kel's channel sjddjsj

Your videos make me revive my passion to graphic design... The same passion that college killed 2 years ago, so thank u for that

You absolutely nailed the Chester illustration!

Hey, I just started watching you with your redesign of coffee brands. I don’t know anything about art, let alone Digital art, but you inspired me to try and I love it and loved the relief/relaxation it gives me. Thanks! P.s love the video, can’t believe you are doing this with a full time job! (I’m the girl in the picture, lol I use my husband’s premium)

Issa good day when you spend 40 minutes watching someone redesign cheetos

my gosh pple can’t stop complaining i love ur design videos i watch them even when theyre long .theyre so useful and as a graphic designer i care for these details u show . thank u

Loving the redesign! I liked it better with the white flame and the yellow shape on the bottom but that’s subjective. The illustration of chester cheetah looks super cute!

If you did your merch with that awesome hot cheetos logo, i’d die! Loved it so much 🥰

Lovely design, the grainy effect really adds a lot of depth and looks super cool! Nice to see the process behind each decision!

This is the first time I watched a 40min video in one sitting. Really loved it, hope you make more in the future!

I love your long formats!!! It's really cool to see the process because no one just comes up with the final design, and seeing how you try all the options is so great!

I love your redesigning videos so much! Their so relaxing to watch

kelly, i am so inspired at how hard you work for this channel and at your graphic design job. i look up to you as a designer, youtuber, florist, independent female, and overall human being and am in truly in awe at how much effort you put toward everything to do. so, thank you.

Looks like Chester is crawling out of hell bringing with him scorching delights.

i find these videos SO encouraging and helpful in learning more about the process of design in a really fun way. genuinely thankful for the length of in depth walkthrough

You have no idea how much your videos inspire and help design students like myself! Thank you for existing omg💕

I watched the full video. So entertaining, and I learned a lot. BUUUUT... YOU SMASHED THIS. Fucking incredible. I love the design and I would love to see it in stores.

the queen posted!!! ilysm

i sticked ALL the way through. this is the first 40 min long video i've ever watched and yet it felt SO short ?? (i mean, i've seen some other 40min videos but never made it through bc they were so boring lol). i just enjoy your content way too much, time goes by fast when watching such interesting content, you are very talented. sending love all the way from mexico!

Nobody: Kel: D I S S O L V E

i’m obsessed with your redesigning series

she’s like a female version of Kurtis Conner

i love your design videos so much! they almost make me want to switch my major to graphic design instead of interior design.

As another graphic designer, I really do love your content. I feel like I can turn my brain off, enjoy, and still learn some new stuff. Most graphic design content on youtube is just teaching, serious, & zzz.

It would normally be hard for me to sit through long videos like this but your personality is so chill and flowy? I'm not even that interested in graphic design but this video made me subscribe!

don’t apologize for the video being long ! SAY YOURE WELCOME INSTEAD !! your creativity is beyond amazing!

I seriously love your content! I discovered your channel a month ago and as a -soon to properly be- graphic designer I find really interesting to see how you approach each redesign, and everything that goes into it. keep up the good work! :)

I love your graphic design videos... but if you feel like branching out I'd love a "what I wear in a week" or like an ootw from you 🐈🥰

The amount of work you put into this video is insane, I watched through all of this and enjoyed each minute of it. I loved that Chester and dissolve brush tip!! Keep up the great work and thanks for allowing us to have the honor of watching these!! That blooper in the end though 🤣🤣🔥

nobody: michael jackson looking in the mirror: 9:58

i'm so relieved that it's not a problem for you that people pause your videos and watch later. see, i have adhd and i can barely pay attention to stuff for more than 15 min, even when it's something i really like. however, i love your rebranding videos and i always watch them (always taking a break here or there, of course), keep up with them, they're amazing!

These redesigning videos make me so happy!!!!! love you❤️❤️

literally loVe these videos,, the process, the length, everything & the fact this is done on drained creativity is insane

About the length of your videos: dude, as an aspiring graphic designer, I LOVE seeing the process behind your stuff. Keep up the good work!

I loved seeing your whole process! You went all out! Nice work. My favorite part is the custom font you made for "Flamin' Hot"

i love your rebrand videos SO much!! u are such a good graphic designer 🧡

Love these types of videos. I’m a graphic designer and it’s so satisfying to watch someone else design.

congrats on 100(and 2)K!! You deserve it, flamin' queen

So inspiring and interesting to see your process! Chester looked AMAZING! Would love to see more character redesigns in the future!

This came out amazing! Also I love your jobros shirt lol

I made to the end and really felt the design. Changing the flame color to a light yellow was exactly what I was thinking. The hand drawn font was also AWESOME.

could you do a video talking about your favorite graphic design books or just art books in general? also love this video (:

Thank you for showing your process! I tend to feel very self aware when someone is watching me work because I feel like a lot of people who or not in the industry expect to see the finished product from the beggining and this is exactly what the normal process is: trying and trying until it makes sense. Anyway, I loved it, it looks really cool 💖

“Organize your layers, keeps you sane.” Lol so true haha.

You really inspire me to get into graphic design, I love art, I just feel like I am too indecisive and that puts me off from doing art, I don’t usually have inspiration to do anything art related but you inspire me! Thank you. I’ve also never sat through a video that’s longer than 20 minutes without skipping around

your work is so GOOD! i really want to be a graphic designer when I'm older so these videos are great 🧡 you should redesign nike, adidas and vans (they don't need it but I would love to see your take!)

Dude, I love how long this video is. Your designs are so cool and as a 2nd year in designer in highschool you are really inspiring ! I got to do like 4 logos for school right now and im just right here watching this lol. Wish me luck bc im doing the school year book and our nex design logo !

Only Kel Lauren would be able to make me watch a 40 minute video on redesigning a chip bag.

These have a kind of minimalistic retro look to them. It reminds me of a lot of old movie posters.

I was waiting for my little sister to get out of school. I was so entertained that I didn't realize I was watching for 40 minutes! Thank you.

Living for these redesign videos, love the long format as well:)

*i love your redesign!* It packs all the same energy and excitement of the original, would love it on a poster or shirt!

I looooooove these videos! I’m majoring in graphic design and I just find this soooooo fascinating. Also I love the longer videos!

Starbucks mermaid: exists Kel: *Ima end this woman's whole career*

I personally love the length of your videos! They're so relaxing for me and I love watching your whole process :)

Its 2am, im hungry, you made me even more hungry and you also made me want to learn graphic design, and now i want cheetos with your design on it

You are dope! Enjoying the long form content and redesigns! This design and the Sprite design both are wonderful.

i actually really love these videos. and the "flamin hot" test reminds me of the taco bell sauce packets.

Your videos are amazing! I totally understand the length, designing is a process and you’re teaching me (a novice undergrad) so much, as well as reminding me why I decided to pursue graphic design! Please keep making videos, even if they’re 30+ minutes 💕 Much love from Miami 🤟🏽🤟🏽🤟🏽

These videos are always so chill to watch I love them :)

I've been absolutely bingeing these while making a random logo concept, it was interesting to see you do your thing while I was doing mine. Loving your design videos!

I really wanna become a graphic designer, and your video's inspire this more and more. Amazing work ❤️

congrats on hitting 100k! - personally i feel like the title/top area etc needs something more as it feels a little like an afterthought design wise but the flame & chester is cute and it works nicely. i'm also always amazed when i see other designers work with 'show transform controls' always on - actually my worst nightmare :P

made it to the end! I love the design!!!

I loooove that your videos are so long, but I can see why some might not like that...but please keep making them so detailed and long, I find it rlly relaxing :)

the one dislike is the old tiger.

loooove seeing your design process! honestly dont mind watching an hour long of this content

Made it to the end ✌️ was really good, love the process and the design 🔥

Love this! Absolutely enjoy seeing you articulating all your design decisions and showing your process and vulnerability :)

i was crafting while watching this entire 40 min video LMAO loved seeing the whole process! (also tip to lazy haters that dont wanna see the whole thing - maybe add a timestamp list in a pinned comment?)

i’m going into graphic design course next month and i find logos a very interesting thing to design so it’s so cool that you show the process of redesigning them in your videos. i’d very interested to see if you’d maybe make a video where you redesign book covers, i’d be so cool!!