Find out how to request listing privileges and the eligibility to activate selling benefits for a brand enrolled in Amazon Brand Registry. Listing privileges allow a seller to create product detail pages for a registered brand. Selling benefits include Stores, A+ Content, and Sponsored Brands.
Overview
If you have a relationship with a registered brand, you can request a Selling role to receive listing privileges and the unlock eligibility to access certain selling benefits.
What are Protection roles?
Protection roles are a group of permissions that can be assigned to a Brand Registry user who accepted an invitation to either join your brand or enable permissions to:
1. Add a trademark
2. Act as a brand Administrator
3. Use the Report a Violation tool in Seller Central
There are three available Protection roles for Brand Registry accounts connected with your brand:
• Administrator: An individual who has full permission to assign roles to selling accounts.
• Rights Owner: The trademark owner or their employee who has access to use Report a violation and brand protection benefits.
• Registered Agent: A third party who is authorized by the Rights Owner to use Report a violation and brand protection benefits.
Note: The Rights Owner and Registered Agent roles are mutually exclusive. A single account can’t have both of these roles for the same brand.
What are Selling roles?
There are two Selling roles that a brand Administrator can assign to provide benefits to sellers:
• Brand Representative: An internal, first-party seller who is directly employed by your brand.
• Reseller: An external, third-party seller authorized by the brand to sell goods and services in the Amazon store.
I’m not a brand Administrator, but I have a selling relationship with a brand. How do I receive selling benefits, such as A+ content and Brand stores?
You’ll need to contact the brand Administrator. They can choose to assign a Selling role to your account.
How will I receive my invitation after I request a Selling role?
You’ll receive your invite via email. You can either select the link in the body of the email or log into Seller Central to activate or decline the Selling role. An Action needed tile will appear on the Seller Central landing page will alert you to the invitation. Once you click Take action today, you can review the Selling role details and choose whether to activate or decline the permissions. The invitation will expire in 30 days. It may take up to 48 hours after you accept the invitation to receive eligibility to access the benefits associated with the role.
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11 мар 2024
