Retargeting & Tracking Pixels: Explained!

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How does Facebook know that you doubted to buy something on another website? They use tracking pixels! A small image that is added to other websites & track your activity and interests. Let's Simply Explain how they work.
Tracking pixels are small 1x1 images that are practically invisible, and yet, they can transfer your personal data to advertisement networks like the ones from Facebook, Google and Amazon.
Tracking pixels are sometimes called a "web beacon".
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Опубликовано:

26 янв 2020

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Комментарии : 81

@LeoPiers 25 дней назад

You putting this up for free is actually clutch - praise to you

@alexcarroll6982 3 года назад

Nice job Xavier, I particularly appreciated that you did not ignore how this impact privacy concerns/law.

@RonanReynolds-dq4io 25 дней назад

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

@KadenRobertson-fm4vr 18 дней назад

Everything is clear. Brief and clear. No water. Thank you)

@PayneDeathz 4 года назад

Fast and clear! Good video as always!

@VardenJones 12 дней назад

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

@TechDiffuse 4 года назад

Great one, thanks Savjee. This was a very nice explanation of those tracking pixels. In my programming courses, I teach people how this is done.

@mejiab19 3 года назад

Which programming course?

@Bondrewd_21 2 года назад

I'm confused is it good or bad

@jessicamurray5034 2 года назад

Thank you for this! You explained it so well.

@LucasClark-ep6st 17 дней назад

A good lecture that will benefit all who have followed this excellent explanation.

@JohnRichardson-yq9bb 11 месяцев назад

Clear and understandable, I wish there was more information like this.

@LukeJohnson-mq7sn 18 дней назад

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

@HenryAnderson-pd2zs 13 дней назад

Really clever explanation and no unnecessary verbiage! Respect! + subscription

@QuintinAnderson-kq9pr Месяц назад

Thanks for the video! Loved it very much!

@portosbrands 3 года назад

Excelent video! Thanks for sharing!

@haystack7077 3 года назад

Very informative. Thanks !

@atiquerahman3766 4 года назад

Amazing explanation and subtle presentation, what tool did you use to make the presentation?

@nirmalmk9383 4 года назад

Thanks Informative!

@JackJason-vi3sm 24 дня назад

You explain it very well!

@nasserelrmah311 3 года назад

best explanation ever. thx

@HaroldCampbell-qh1yg 12 дней назад

Thank you for creating the video - likes Unequivocally !!!!

@AsherKelley-yl2vi 8 месяцев назад

Thanks for the video!)

@flipmarketinvesting697 Год назад

great explanation

@aka0989 4 года назад

Thank you

@RaeesUnboxingwala 3 года назад

Awesome 👍🏻

@AssFaceNFT Год назад

Amazing 👏🏽

@johnlee6155 4 года назад

Great video! Thanks for sharing. Quick question... How can video campaigns be used to retarget with pixels? Or is it only used for websites, blogs, etc.? Thanks

@MdHasan-oe1mx 2 года назад

facebook video? you can track them by creating a custom audience of them

@chuctanundaspiderbone5407 4 года назад

Thank you for this Public Service Announcement about this unethical and creepy practice. Isn't stalking illegal? If so, it should be illegal online, too. Very well explained. Wouldn't it be great if people just stopped clicking on ads? Why go out of your way to be exposed to lies? Keep up the good work.

@thespearofthor9629 Год назад

It's a good point and something I always wonder why not more people talk about. The amount we're being tracked online is like we all have like 20 cars following us around everywhere we go with someone inside taking notes on who we talk to, for how long, how long we stay and what we do wherever we are in real life. It's insane. And all in the name of increasing profits for a few companies and worse yet, building predictive models about each and every one of us so they can sell use even more stuff and god knows what else they use it for.

@limontec 4 года назад

Great.. make a video about LBRY

@AngusMonson 24 дня назад

Beyond competition.

@the1minreviewer415 3 года назад

perfecto!

@TraciWilliamsInspiringHope Год назад

How do you download the regathered list from the pixel

@scottmcdonald3215 4 года назад

I understand the concerns, i am wondering how consumers will feel when they start getting served very generic/of no interest ad to them. it will be like watching TV 20 -30 years ago, same pharmaceutical advertisement that i do not care about at all over and over and over, "restless leg syndrome pills" comes to mind

@gregorysih5519 10 месяцев назад

Thanks for the explanation, but how does FB / Google or ad networks that don't have 1st party data know it is the same user to retarget the content to? And if the answer is through cookies, what will happen when Chrome finally blocks 3rd party cookies? Is there a way besides fingerprinting?

@fosterchild4523 3 года назад

I still don't get it. So, a person clicks on a website page that somehow has a "pixel".....whatever or where ever that is???......and then when the person closes that website and goes about their day searching stuff on google....all of a sudden an ad pops up on google with a picture of a product that was on the previous website that they visited..........again....how was this "pixel" information shared between the website and Google? I understand how cookie works.....that makes sense to me but this "pixel" stuff....I'm still very lost.

@TheJrbdog 3 года назад

So I understand the tech, but I don't really understand why. What's the point of using an invisible pixel instead of just linking a Javascript file?

@TheAlderFalder 2 года назад

Don‘t forget that by blocking ads, you will inevitably block content on websites that you read for free.

@EdwardOwen-el5up 9 месяцев назад

And can you answer, do you arrange individual classes?

@barrelroller8650 4 года назад

I still do not understand why they use GET request for pixel, but not just POSTing some valuable data

@simplyexplained 4 года назад

The difference isn't that big anyway

@filipstamcar6553 4 года назад

Probably because with pixel tracking (GET), it loads just as an image, but for POSTing data, you need JavaScript so it could be blocking more easily. But it works almost the same.

@milkyway9225 3 года назад

the tale says Ghostery is a nono

@erwindee7384 3 года назад

Didn't explain how Facebook figures out who looked at what though.

@videocontentmarketer 2 года назад

If you are logged into your account on your phone or your computer the tracking pixel can tell who you are and what you looked at. Certain browsers like Firefox give you an option to opt out of being tracked by third parties. Apple just gave its users a way to opt out for those who update to the newest ios 14.5 update.

@pcosgrove52 5 месяцев назад

I think you are making me use my brain.... thanks... but it huts somertimes

@zeneto2157 3 месяца назад

so ... its not just me

@ranaweigang4686 2 года назад

Developers are the greatest trackers and cause agony

@shevetzvulun1 2 года назад

It actually is a pixel on the screen...

@ViktorFerenczi 4 года назад

I found it creepy, but also a necessary tool to provide revenue for otherwise free online services. Shops should also be able to serve wannabe customers who don't end up buying anything at high quality with detailed search and comparison features, which all costs serious amounts of money to develop and maintain.

@Ella-rv1jj Год назад

everyone in here commenting like a response to a discussion board post

@c.h.4351 Год назад

I still do not know what a tracking pixel is and how it works..just what it is used for. I think you miss a few logical steps there for the listeners to understand..

@RaeesUnboxingwala 3 года назад

SUBSCRIBED 👍🏻

@Parcian- 4 года назад

Well.. i use Brave Browser, so i am ok!

@filipstamcar6553 4 года назад

Except that Brave whitelists some of Facebook trackers... Use Firefox or Tor Browser instead to be safe.

@ashton9699 3 месяца назад

When will advertisers realize that I have NEVER bought something that I had already decided against just because I saw ads for it somewhere else? Targeted advertising does not work.

@Mersaul4 3 года назад

You don't explain the most important part: if I visit a webshop and then another site, how does Facebook/Google/Amazon know that I am the same person?

@AssFaceNFT Год назад

From what I understand, if that website does not opt-in to Facebook Pixel, or Google/Amazon ads - then the website does not communicate with the third party and the cookies are not transferred. I don't see how the cookies could track anyone if the website publisher does not opt in to a network call with FAG!

@realjgerard Год назад

1. You’re still signed in to FB and/or Google and/or Amazon. 2. Every website tracks who visits them (cookies). If you consent, the pixel relays the info back to the source of the pixel. So, sign out, and deny consent. Bingo. 😊

@Rationalist101 4 года назад

I honestly don't care lmao. It doesn't harm me

@romwil 4 года назад

You might- this is a great intro into the insidious targeting world but it goes much much deeper. Apps share data about you in a real time bidding marketplace- including ones with very private information including dating apps. This gets very dangerous very quickly.

@TheJrbdog 3 года назад

It was this type of data collection that lets nefarious organizations such as Cambridge Analytica manipulate people.