Rhode By Hailey Bieber Skincare Review - ‘Cash Grab’ Or Celebrity Skincare Success? 🤔 

10 MONTH UPDATE: I still stick by everything Ive said in this video. I don’t use these products anymore and found myself almost wanting more long term results from them. Whilst they all have a great ‘instant result’ look to them, there’s nothing that sets them apart from more affordable alternatives. The moisturiser is still a fave of mine but I’m not rushing out to re buy it.

I found it intriguing that her products had very typical Brazilian ingredients (Açai, Cupuaçu and Babassu). So I looked it up and found out she's half Brazilian. The ingredients make total sense now lol

Even when she did her skincare routine video she was definitely someone who was more into skincare then most celebrities who come out with skincare brands. I respect her a lot more.

In one of Hailey‘s older skin care get ready with me videos from a few years back she was using a Peptide serum from a brand called Biba Los Angeles and emphasized how important She felt peptides are in skin care. Seems like the brand is developed around ingredients she stands by as opposed to those that are just trendy. Ive always been pretty indifferent to her as a celebrity but I love her approach in launching this line and thoroughly appreciate how creative and raw the team is in their branding. I too was all about sexualizing the watermelon lip product

I don’t mind the simple sleek packaging, I just wish it was a different color besides gray. And I don’t really care about who is making a skincare line so long as the products are quality and give the results they advertise.

Even Hailey’s signature makeup look is very minimal, light, clean, skin focused, which just further reiterates how much she loves her skincare, and how important the health of her skin is to her. Skincare is definitely a passion of hers I can tell. She doesn’t want to bury her skin in makeup and powders, she wants her skin to speak for itself. Just ordered my first Rhode products during their restock! Very excited to try!

The only review we need for Rhode

Hailey has been saying for years that her and her mum wanted to make a skincare line because they’re really passionate about it but she wanted to be educated first and do it right. I saw this in many interviews from up to 4 years ago! Definitely not an overnight cash grab or hopping on a trend x

what I love is she said all their products will be under 30 dollars to make it more accessible to more people.

Love how you literally address everything from your views on celebrities to peptides to the products! I always wait for your reviews before purchasing and I’m definitely doing to be trying Rhode now. Thank you for all you do James!!!!

Hailey actually took classes & did research during the pandemic simply because she loves skincare that much. I think that actually says a lot, she didn’t just get a bunch of people & slap her name on a product. I think she had a lot of heart with the brand & wants people to have great skin.

What makes me said about this brand are the ingredients from the Amazon forest. Açai, cupuaçu e babaçu. I just hope they’re being sourced from a naturally grown and sustainable plantation that also pays the workers well. I am fro Pará in Brazil, the place where this ingredients come from, and let me tell you all they’re usually sourced from not sustainable farms that also have very bad working conditions.

I feel like hailey bieber seems like a generally very nice person i just like her and the brand really fits her. The kinda simple clean girl brand. And i think she deserves a chance. Fenty did well, rare beauty did well maybe rhode is next

I feel like launching 3 products will help new launches stay hype... a couple products is a lot more interesting and reviewable than a massive line

As a celebrity she is into skincare more than others. I trust her more than any other celebrity. I can’t wait to try her skin care line.

Came for James shading the brand, left with him shading a whole lot more people 🤣 I'm into it

Ive tried two of the products from the line and the lip treatment was bomb - seriously great formulation. The moisturizer is good but despite a ton of claims that it is sensitive skin friendly, I started getting clogged pores on my cheeks a couple days into using it. I'm still interested in the line but I'll be a bit hesitant with some of the future launches

I think 3 products is a perfect amount for a lanuch tbh, then you actually have a decent oppertunity to try them all and get a impression of the brand as a whole, and how their products and formula in general works for you and your skin😋

This is the ONLY new skincare line I’m excited to try. It being Hailey’s is incidental, really. She and her team seem to have really zeroed in on, as you said, PRECISELY what we all want in our skincare right now. I like having one ingredient products but I am finding that I am wanting to have really efficacious products that will give me good combinations of treatments that make my routine easy breezy. Also, I like the packaging. It’ll look nice left out on the counter. I also think it’s neutral aesthetic will make it great gifts for some of the men in my life who want good skincare without advertising it in their bathrooms lol. Oh, and I appreciate that she hasn’t over sold it. The descriptions talk about improvement over time. She’s not promising the fountain of youth or results we know only come from high priced procedures and treatments.

I've been using the moisturizer and it is fantastic!! The best feeling texture, amazing application, zero pilling underneath my makeup, layers well, and delivers on the hydration. I never buy celebrity brands but felt compelled to give this one a go, and I'm so pleasantly surprised! Thank you for this review :D

To be honest, I'd never heard of the fashion brand until I googled Rhode skincare. I clicked on the first link and visited the clothing website for the first time. While it sucks that it's the same name, awareness of Hailey's skincare brought traffic to the Rhode clothing brand's website... at least from me... It might help their brand awareness overall! It's not the same market so it's not competing. I also loved the simple launch. It's truly a well-rounded routine (as long as you add retinol 😉). I feel like it's everything you need!

I held off on buying this to wait for the reviews and you’re right, she def hit the right influencers for her PR cuz all my trusted skinfluencers are reviewing! Thanks for your honest feedback, I’m def buying the next launch

As a Brazilian, I'd like to say that the way you said cupuaçu was absolutely butchered, but incredibly cute 🤣🤣💜💜 Ç sounds like SS, so you say it like "cupuassu"

James Welsh coming in hot with the truth and only the truth!!! I respect his honesty on the glaze and barrier cream! I agree the pictures and ads made the glaze look super dewy and glossy, which is fine, nothing wrong with that. But I appreciate the honesty of the barrier cream! I haven’t tried that yet! Going to buy a tube of it now. “Can we just get 10 more ml please 🤣”

At first I was thinking “oh gawd another product line with shea butter and squalene” 🙄 Then I read the ingredient list, and it has some really great ingredients in it! I love products that have Xylitol, Xylitylglucoside, Anhydroxlitol, and hyaluronate in it. Glow Recipe has these same star ingredients in them, which is why I love those so much. So I bet I would love this product line too. I bet it feels similar in texture, and similar results as Glow Recipe. Now I wanna try it

As far as celebrity skincare lines go, I feel pretty good about Hailey's. A few years ago I began experiencing irritated skin and came across an article where she spoke about her issues with perioral dermatitis, so I feel like it just makes sense that her line would be simple and beneficial for the skin barrier. This comes across as something she genuinely believes in instead of being slapped together to simply sell a product. I also appreciate that her line is fragrance-free, as like many others I have a sensitivity to fragrance and it's nice to feel included lol. This was a great review though and I'll definitely be checking this line out!

She's definitely 1 of the celebs that I feel knows more about skincare more than most celebrities. Her routine and attitude to skincare are both really good. It all feels authentic

It’s interesting to see the feedback. I’m kinda biased towards Rihanna, but I wasn’t interested in any of her Fenty skin products because I already had my routine set. Having said that, I think Rhode as a brand is quite comparable, and taking away the celebrities behind both brands, I would actually lean more towards buying Rhode skincare. It’s just interesting to me to see the feedback from Rhode could easily be applied to Fenty skin, but because of the celebrity attached to each brand, from my perspective, it seems like Rhode is getting more negative feedback than when Fenty skin initially launched. Just my thoughts and opinions, I don’t think I’ll spend money on either brand, but it’s all interesting to observe as a consumer 🥰

Appreciate your review, James! I don't have any gripe about her putting this out. I think she's one of the few who actually puts effort into what she tried to put out. So hey, if it works, great lol. Kim's is a hot mess and I truly cannot stand her. 😬

James: “if I had a brand, I hope it was the only name out there” Girl, I swear if someone takes skin up… 🤜

I was pleasantly surprised when I saw what she launched with. It's also good to see a brand, that I'm guessing will appeal to younger people too, focusing on barrier repair/protection as opposed to hectic acids etc

I think celebrity skincare has earned its reputation for being cash grabby for a reason. I haven't tried the products, but from listening to your review I think they set out to make good skincare and it just accidently happens to be a celebrity brand. I am interested in trying it out though especially the lip products in my continued battle against my lips.

I don’t follow celebrities but this lineup is 100 percent up my ally! I’m on the waitlist.

Oooh! I’m considering picking up at least the lip treatment when it restocks, pleasantly surprised by how much you like the products. Great review 😊

great review!! my skin has been loving the products as well! i do wish the BRC had a bit more product, but i’ll definitely be purchasing again. and it says on their website that a cleanser will be coming, so i’m excited for that! i also love their recycling system :))

As someone who just started my Tretinoin & Hydroquinone journey, I’m always looking for gentle hydrating products that will protect and repair my skin barrier, from the abuse my skin feels like it’s been undergoing lately. So thank youuu so much for reviewing this line, the moisturizer sounds amazing and the lip-balm too. I already have a healing serum I love from Paula’s Choice, but Rhode is now definitely on my radar! ✨🙏🏽🌸✨

cupuaçu is a typically brazillian fruit that has a sweet/sour taste and it's well-known here for its powerful antioxidant properties

JAMES I was drinking coffee when you said “sexualise that watermelon” and I have just spewed it everywhere laughing 😂

I freaking love the hailey’s peptide lip product. I had not have dried flaky lip since using it! ❤️❤️ will continue to purchase it! Love the salted caramle

i was kinda hesitant about the hype this brand was getting but after seeing the formulations, ingredients, and even reasonable prices!!! i’m in shock tbh and would totally buy from this launch

I read in Forbes that the dermatologist behind Rhode is also behind Martha Stewart's upcoming skincare line. Dr. Dhaval Bhanusali is touted as a master formulator not just for these celebs but for other dermatologists.

Definitely would choose this over the kylie skincare which is definitely a scam😂

So happy to hear your opinion. I trust your views. Wish it wasn’t out of stock, I want the lip treatment.

would love to hear your thoughts on the lack of editorial in the skincare space, along with your favourite campaign images maybe? i never really paid attention to this until you mentioned it!

Thank you for the review! I’ve been using it since it launched and I definitely wish they came in a larger size. I love it! I’ll be stocking up when it comes back in stock!

I totally agree we should be putting any new random skincare brand under the same scrutiny that we do Influencer brands when it comes to who is behind the product, who is making the product, why they were interested in skincare/ beauty etc. We need to question brands more in general in order to see progress in the industry to more sustainable sourcing, packaging, and authentic marketing and branding! I have so many products in my lineup that I probably won't be trying this line, maybe I'll try the lip product in the future though!

Cupuaçu, Babassu and açaí are all brazilian ingredients very common for us. So I’m glad Hailey included them in her products, since she’s half brazilian.

I think the packaging is awesome. I'm 36 so sparkly, eye-popping, and colourful packaging doesn't appeal to me. I am biased because I LOVE all things and shades of gray, but, not to mention, it's aesthetically pleasing. These products would look great displayed on a modern bathroom countertop or in a glass shelving unit. It's very modern and I'm just smitten. Funny, too, because earlier I was looking at my Paula's Choice products next to my sink and I thought to myself, "I wish these bottles were all the same colour. It would look more uniform." That's why, unfortunately, I keep them tucked away. The Ordinary is really the only thing I leave out.... And there's a clear reason why. So, two thumbs up from me!

I am glad you said it gives a dewy look. The 'glazed' wording was putting me off a little. As a 43 year old I love hydrating products and if this does that and protect the skin barrier it maybe worth looking into.

As an aesthetician with 15+ years history of treating clients skin (including my own now 36yr old Sydney beach skin - which I’ve successfully repaired to a beautiful healthy condition without the use of fillers - yet 😆), I would never recommend or purchase anything from this brands current range. I just don’t see the point. The products are watered down versions of far better, easily accessible and more results driven brands designed for the average consumer. If you want a REAL, at-home dose of peptides where they aren’t the last ingredient and therefore a complete waste of time and money, then try the Peptide Booster serum (Paula’s choice) before applying a nice hydrating moisturiser. This literally does wonders for making skin look healthy and plump, and it’s great for sensitive types as well. It has 8 powerful peptides as the core ingredients, not just added as an afterthought as it is in the Peptide Glaze by Rhode. Now before you die hard fans come for me, check the ingredients yourself. The only reason your skin will feel plump using this product is because it has equally abysmal amounts of niacinamide and hyaluronic acid + some oils to make your skin appear more glowy when you apply it. Don’t be fooled - the marketing and labelling of this product is all smoke and mirrors. Also, a lot of the people commenting here stating “oh I would only take her advice because she’s so invested in her skincare” seem to be forgetting that Hailey just came out of her early 20s. Her brain may even still be developing. Seriously, guys. Yes, she is beautiful and popular, but that’s how young she is. She literally has zero decrease in her natural collagen production due to her age alone, and despite all her ridiculous claims about how she never gets fillers, her clear and plump skin (along with the migration of her lip filler) is absolutely 100% because of professional dermal interventions - many of which are invasive. And please, for the love of God, remember the above before any of you go and over consume this new high fat ‘skin smoothie’ she’s pushing as well🤦🏻‍♀️

IDK what it is about hailey but I’m just totally digging her vibe. Like the Blake lively of Gen Z.

I'm so glad I found you cause honestly I get Hella info that I'm looking for from you and the brands u try & let us know ur honesty option thank u so much

Ok this review is all I need to finalize my decision. I’m buying all three products 😎

I’m not exaggerating when I say I’VE BEEN WAITING FOR THIS REVIEW FOR DAYS 😍

I am not into the marketing but after your review I definitely do want to try a product or 2 from this line when they're available again. I love your reviews! Always so informed and unbiased!

A cash grab?!? Do we really think Hailey BIEBER is out for money? C'mon. It's pretty obvious that she's a skincare enthusiast, and, thus, more likely thought her money, influence, connections, and status could aid the development of an effective skincare brand for the public.

People say “celebrities brands are a cash grab” 🤣 so is every other brand . It’s to make money . I don’t mind it , as long as the brand doesn’t comes from nowhere and the products don’t sustain their claims.

On a more serious note, I feel like in any creative industry (which I would put skincare in the creative industry) you'll get a group of people who don't understand how the entire concept of a business is to make money. The startup cost needs a return on it, and as long as you aren't lying to or manipulating your customer base (or employees), people have the freedom to buy it or not. If someone is to go as far to say something is a cash grab, they should at least have experienced the product or gotten that info from another trusted individual, not just their first gut-reaction.

It seems as though we are slowly but surely developing a litmus test for who is “worthy” of creating products or developing a brand. It’s almost like if you’re not sufficiently financially insecure and you don’t love skin care or makeup enough or in the right way, you need to have a seat and do nothing because some invisible force has deemed you fake and unworthy. How does that make sense? Who are any of us to say when someone’s intentions are pure enough or their pockets are shallow enough so they can be allowed into the game? Firstly, you would have to be a mind reader to know anyone’s real intentions about anything, and none of us are. Secondly, unless a person is committing a fraud or in some other way harming others with their products, let them live their best lives and let the market decide. If they create great products, it’s a win for all of us. But who made any of us the arbiters of who should have the opportunity to create and who shouldn’t? It’s giving gatekeeper vibes to me.

Wow one of your favorite lip treatments??! Such a compliment as that’s saying an awful lot coming from you. Can’t wait to try!! 💜💜

Honestly, her brand sounds interesting. I know the internet loves to hate on celebrity brands, but I think they’re forgetting that at the end of the day, it’s just a business. About the packaging, it would’ve looked fine, but there’s just something about white on grey that I hate and something about the font and the size that makes the design look off and unbalanced. I know it’s such a trivial complaint, but it really throws me off. I thought the product shots looked beautiful though. A lot of Western brands all subscribe to the same style of photos and use tiktok videos nowadays. Rhode has a unique quality to it that makes it stand out and not feel like a celebrity brand.

I think apart from the other celebrity this one will be a huge success in sephora coz the ingredients are so good even i want to buy that serum coz it is very affordable... hailey take my money... you won this!

I was really interested in buying this line. You’ve now confirmed it for me. Thank you

Also, Marula oil feels like a drunk elephant backstab and I LOVE it😂❤️

According to those in the know, Cupuacu smells like a cross between chocolate & pineapple, & tastes like pear mixed with banana. The pulp is rich in fatty materials (similar to cocoa butter) that make it an excellent moisturizer.

I just can't agree with your take more. I haven't tried the products (sold out- on the wait list) but deep dived on the company and website and I am honestly looking forward to trying these products. Some people are hating on the brand because it's a celebrity thing- ok fine. But if the products are good and affordable basics, and they have a really nice give back promise- well it sounds good to me. Plus Hailee's skin really is BEAUTIFUL, and she has shared a lot about her skincare efforts for quite some time. Love it.

I have only tried the lip treatment and I couldn’t agree more, this thing stays for hours! And makes your lip feel hydrated for a long time

Thanks James, if I hadn't watched your video I probably would've ignored this brand tbh. I'm kinda tired of celeb skincare launches, I don't think they're aimed at an old bird like me anyway, but I'm always on the lookout for an effective moisturiser and this one looks nice so I'll probably give it a go when it becomes available in the UK.

I was hoping you would cover this!!!!! Thank you!! Have a lovely day guys!

I always love hearing your thoughts and opinions! Your reviews are never biased- you always look at the products themselves not the face behind them which I really appreciate- plus you’re always HONEST which is so important! And I totally agree that Kim Kardashian’s 9 step skincare line is a bit outdated when it comes to skincare compared to how this brand has products & ingredients that are popular at this moment in time so in my opinion, Rhode makes more sense in that regard. Thank you James for another amazing review on this brand! 🙌🏻I always look forward to your brand reviews and product reviews. Love you! 🫶🏻💜🖤

Thank you for such a thorough and thoughtful review ❤️ I would definitely consider picking up some of these items, especially the barrier restoring cream.

Omg I’m sooo interested to try the moisturizer now! Was thinking about it & now I’ll give it a try Thanksss :-) Super interested for the Kim review!

James I love your nails!!!!!! I want to see them up close lol 😆😊 ( I paused this video so much to see clearly 😅)

Thank you for this video! So informative and not biased 🎉

Cupuaçu, babaçu and açaí are brazilian plants. They are used here by "natural brands". I love how they want to pass this clean product image.

I have the BRC (moisturizer) and it’s so nourishing yet not heavy. Very spa like without being pretentious or something it isn’t, you know? I knew you’d tell it like it is. Like can we just appreciate the woman’s skincare line since it’s BOMB?

I hope Rhode adds a sunscreen to their line like Rhianna's HydraVizor.

I won’t be buying her skincare -at least until I’ve finished what I have lol - but I’ve always thought Hailey has a good knowledge about it and it isn’t just your typical celebrity launch. The lawsuit is unfortunate and I do hope it gets sorted out.

Love your honesty James I feel the same, I by no means am a fan of Hailey B, however I do believe she is very passionate about skincare and if her products are good and work on my skin type I will definitely use them

i'm shocked that you was the first person (non brazilian) on internet who pronounced açaí correctly!

Problem with peptides for collagen and anti aging, they can’t be mixed with either retinol or vitamin C

I trust her. Don't know why, but I do 🤷🏼‍♀️

I feel like there are two primary differences between Rhode Skin and SKKN. First, in their skincare routine videos, Hailey actually knew what the fuck she was talking about while Kim spouted a ton of nonsense. Second, Hailey hasn’t already launched product lines in nearly every vertical like Kim has.

That new intro song is everything!!!! Yass, love the beat boo xo

I think peptide products are not that plenty, atleast not in several places and in various price ranges. So this launch kinda makes sense to make sense of peptides and maybe encourages others to do more research idk. Whether having peptides in a product is enough or does it need some more ingredients, if it's sticky etc. I kinda like this launch /.\

The Rhode Peptide Glazing Fluid reminds me of Peach & Lily Glass Skin Refining Serum, both are serums with peptide, Niacinamide and hyaluronic acid, so, if someone confirms Rhodes serum to better than that of P&L as a dope, I’d certainly buy it as an alternative cause of it being cheaper and, it contains more product

Her lip treatment in caramel is awesome!!!

First off Hailey… should be thanking this man!!! LOL I have used the Paula’s Choice Peptide Booster for a few years now…I think peptides are amazing all depending on formulation of course… the Paula’s choice chefs kiss. Hmm can’t wait to try Rhode…at least the lip product!

i bought the peptide glazing fluid and i love it tbh

A new drinking game: Take a shot every time James says “plump” and “dew/dewy” 😂

I think we all need a series of celebrity skin care reviews… starting with Jeffree Star skin and then SKKN…..

You and Watermelon 🍉 is suuuch a loooove story 😂🧡

Can you review her new Glazing Milk product?

my understanding of the lawsuit situation is that it is a bit more nuanced than it being the same name in two different categories. I could be wrong, but I believe that Hailey and her team reached out to the rhode clothing company in an attempt to purchase their trademark, because of the possibility of someday extending the Rhode brand. Despite them saying no she pushed ahead with her brand, which is where i think the issue is arising. Because it seems like she isn't planning on stopping at skincare. Seems pretty fishy to me, and this isn't the first time that a celebrity has felt entitled to something despite all signs pointing to no....But who knows???

Thanks for the review, I was already expecting you to trash Rhode, cause people just like to talk bad things about everything she does 😅. In my experience, My skin and lips have been eating and loving the products

I was wanting to buy these products because of their great marketing - so glad they hold up as effective products too 😍

If you watch her RU-vid channel, you can see that she is very knowledgable about skin care and she does a ton of research into all the different ingredients. I think that she put a lot of time and thought and effort into her skin care line as opposed to someone like Kim K.

Love ur review no bias. I love rhode after using it, my skin is better than ever, plump, healthy and glowing. My scars gradually disappear.. Out of topic have u seen Hailey Bieber video explanation about her healthscare on her youtube entitled "telling my story". She do have that charismatic persona and u want her to talk forever because she has that voice imo. What u think?

James, your skin looks extra amazing in this video!! 😍

Sold me on the lip treatments, gonna give them a try 2nd person saying it’s their top 3