The Rise and Potential Fall of Rhode 

I've tried all the flavors of her lip treatment and after they've been used a couple times the formula gets really grainy. They would be perfect if that didn't happen. It almost feels like you have sugar on your lips. The rest of the products are decent. I've tried everything. It's all good but not revolutionary.

I can see Hailey took a lot of inspiration from the beauty brand refy. Some of her packaging is very similar and the expansion of her products reminds me of refy too

The grey & white packaging with the lower case font reminds me of dermalogica

Two videos at the same time on the same day? And both on current subjects we all want to know about. You bless us, darling. You've become my go-to credible source and I appreciate everything you produce. Keep it up ❣

One aspect of the startup’s brand marketing that I found unfavorable was the inclusion of Hyram in one of their videos. My concern primarily pertains to the fact that he did not possess the specialized expertise required for the role. I wish to clarify that my intention is not to discredit his accomplishments, but rather to highlight that he gained prominence during the pandemic, primarily in the context of skincare, and subsequently became the face of this particular trend. Given the circumstances, it appears that there were numerous other individuals with more relevant expertise who could have been considered as alternatives, and the choice to feature Hyram in this capacity may not have been the most judicious one.

I work in celebrity brand licensing in Hollywood and you do a great job on your videos! One thing to note: Celebs have very little involvement in these brands. I've worked on Gaga and she literally has one meeting every year on some product lines. It's basically entrepreneurs who pitch talent agencies to get the business and talent is paid a royalty. So the celeb's brand is taking a risk on the partner. Also Hailey especially is quite "manufactured" by her management. We are likely going to find out down the road that she is actually Justin's sober companion (just a guess). These arrangements happen all the time in Hollywood.

She’s got minimalist skincare competition at target these days lol. I do remember the ‘glazed doughnut’ craze when it all first came out. And the products look slick but nothing makes me reach for it.

As someone with the most extreme dry skin (autoimmune disease) that’s very sensitive, Rhode was incredible… at first. I used it for about 6-7 months, cycling through 3 orders and even ordering backups each order, and only using the brand, no additions, so I knew I loved it. But, at some point somewhere about a year ago, my skin started looking dull, congested, older, and it just wasn’t working for me. I then switched back to Youth to the People and the livelihood came back. It’s a working theory, but I think the overload of peptides is what did it. You’re introducing the same actives and ingredients 3+ times in layers, it’s going to overload. I get the brand concept being peptides are the new it thing, but I feel like the products themselves ultimately do not play well together for the long haul. It’d be nice to see a non-harsh, soothing brand that works in harmony. For instances, all the products are great stand alone products and I’ve been successfully using the moisturizer solo with other skincare with no “overload”. So, why not do a barrier support cream sans peptides; give the peptides its time to shine in the serum… From a marketing and expansion POV, limiting yourself to only formulating to include peptides cuts out a lot of potential. Even the most resilient of skin is going to be overloaded eventually. Idk. Just a thought lol.

i love their lip peptide treatment, it really is hydrating & long lasting but not the skincare, im going to stick with korean skincare

I love the barrier restore cream and whenever I’ve tried other moisturizers it just makes me want to go back

I think to say that Rhode won’t have longevity is premature since it’s only 1 year old and they aren’t even global yet despite most of their website traffic being from South America and Asia. And they have only 4 products basically not main ones like cleanser and sunscreen. I personally like everything from the brand, the things that I will definitely keep repurchasing are the lip treatments and the glazing milk (it cleared a rash on my chest in 2 days). It’s not meant to be revolutionary but for ppl like me overwhelmed by the skincare world, it does a good job of providing great ingredients w the glowy look at a reasonable price. A lot of the negative reviews came from her haters during the drama so I wouldn’t trust them completely esp having tried it myself.

I suffer with perioral dermatitis same as Hailey, and her stuff works amazing for me and doesn’t trigger a flare up at all which people with PD know how difficult that can be! It’s amazing for skin that’s prone to certain reactions and the glazing milk makes my skin look amazing.

Honestly I think it’s a fairly good brand. I have no interest in it personally but I deff think it’s not bad. I just prefer k beauty products and they are cheaper lol

As always a stunning analysis of Rhode. With your smart and thorough research I again, adore what you do. There really isn't anything out there on skin care and fashion business analysis like your wonderful videos. Appreciate all your hard work and care on this series. As a business researcher I often thing of a brand's "unique value proposition" and as you state, Rhode doesn't really have strong differentiators as a skincare brand.

I love detailed skincare & makeup videos like this. You put a lot of time & work into all of the work you do, thank you!

I just left my branding class and now I have another one! Haha thank you!

Can you do a video about Lori Harvey's SKN line? I feel like her brands came out around the same time but I never hear much about it. I love your content

i just watched the khy video lmao

There is very little that is unique about Hailey Bieber. "Generic" is a fitting adjective for her and her brand.

they are always out of stock yet keep sending pr to influencers, terrible customer service, bad shipping, and neglected a black friday sale due to their poor stock management/production

I think because it’s hailey second name (rhode) she went with the name ignoring the similarities with other brands

To me I can't believe how serious they make this brand of just chapsticks

This is so niche I love it! I’d absolutely love to see an analysis on Charlotte Tilbury 👀

A bit off topic but you have such a lovely calming voice that doesn’t scratch my brain in a harsh way 😅😅I mean this in the best way possible

I love her products tbh and it's really good for dry skin. Her peptide lip treatments and her barrier cream are chef's kiss especially for changing seasons. The chemist team behind Rhode is actually very good and the head is very renowned so I'm not shocked.

I love beauty related content and this is perfect for me as I feel like Im learning instead of burning my time away. Thank you and subscribed!

I will not trust a skincare line that has a celebrity face

I think unlike other product based brands Rhode has the potential to become a curated epicentre of calming care. Like media, products, the interviews she does with celebrities all aiming towards launching something with a trendsetting focus like a publication or media company. Think like how Reese Witherspoon's book club became a media empire.

I like how rhode is honest about stuff. Especially in their reviews when you buy their products; not a lot do that. They seem trustworthy to me.

Just have to say I’m so impressed with this deep dive analysis. Gathered all the details and gave it a really well organized video. This is by far better than any media news outlet 👏🏼👏🏼

I will NEVER buy Rhode beauty - a celebrity brands using their money and fame to crush other brands will never sit right with me. And it's wasn't that they were developed at the same time, or similar names or anything like that - they knew and didn't care. But to mention there is nothing unique about this brand and Rare Beauty is filling this space and doing it well

Some celebrity and influencer skincare brands seem to be fine and/or actually pretty good. Rhodes would be one of them. But as someone with mild eczema and acne to deal with, I prefer brands that are more tried and true like Cetaphil, Aveeno, DermaB, and The Ordinary and La Roche Posay has products that I know helps my acne very well.

I absolutely love her products. I have really sensitive and dry skin. It will break out with the wrong moisturizers and some it hates like La Roche Posay. My skin seems to like Rhode products. They’ve helped restore my skin barrier and it’s keeping flaky patches away this winter. I’m sure there are other products out there that would do the same, but this is affordable, feels a sleek and sort of luxury for my life and most of all works.

The packaging definitely plays a role in it they look cheap and not worth the money grab similar to r.e.m beauty most people didnt buy it because it looked like merch while for rare beauty the packaging looked elegant and had a purpose packaging a side the lip product had so many mixed reviews and she wasnt open to criticism when her own fans was demanding an explanation and refund etc if she was open to it i think it definitely would help out alot because it means you're willing to make it better and listen to your customers

Her products are actually really really good and unlike other skincare brands her products really work

i get the ick when celebrities launch skincare brands, as i feel that most of them are just overpriced drugstore quality cremes and serums that don’t even meet the need criteria for skin improvement. i prefer rare beauty, as i think their melting blushes are just beautiful design wise and work well for me. also, while think rare beauty foundations are very basic, their blushes and liquid blushes have a more individual design as minimal make up brands these days. but focusing back on skincare, i don’t really get the thought of inviting a skincare influencer to represent your product. especially when it comes to skincare you need to have skin specialist to back you up. and with skin specialists i don’t mean skincare hobbyist with a slight consumer problem but people who majored in chemistry or anything in the dermatology kind of field. also everything has been looking the same lately, i really can’t tell the difference between ilia, rem and rhode beauty

So tired of the NEPO lot....it's so boring compared to the 90s

I still don't understand who Hailey Bieber is and what she does. To Google, I guess. Edit: I've looked her up and I deeply don't care. Good video though.

Flatmates must think I’m an odd uni student as coming back from a drunk night out with mates and it’s not Netflix or Disney plus it’s Understich talking about a brand I do not remotely care about purely because I find your blend of informative storytelling so entertaining & comforting

a skin care line getting viral for a single makeup product (!) is obviously going to fail lol

Your voice is so relaxing ❤

I feel that Rhode is just an attempt in legitimising HB’s fame being forced on us

I do not trust celebrities with my skin but if i would try i would trust Miranda Kerr's brand only!...

Hailey's skin is perfect tho

This is an exceptional deep-dive. 👏👏👏👏 well done 🙏❤️ excited for more!

i love your analysis on beauty brands. They are always very detailed and informative!

Being a mature person I only buy the famous skin care like Lancôme or L’oreal or olay or if I have the money Shiseido. Never will go for a fantasy line or a flash in the pan product. No need 😊

I just feel this brand just a basic brand skincare with overpriced 😅 I still stay with my 40$ series skincare from my country rather than buy this 😅 even my skincare dupes from lamer

Could u please do a video on Trixie Mattel Cosmetics? How did company survived for so long yet didn’t grow as much as Kim Chi’s?

I've been a subscriber since the beginning I love you i forgive you for this 😂😭 and please give us your opinion on millie bobby brown's brand Florence 💜

It's so interesting to know about a brand from the marketing angle. I wasn't aware of frictions caused for other brands. I use their glazing milk, because while 'vibe' isn't unique, the formula contains zinc and few other ingredients, which help my skin. I haven't tried other products. In terms of foundations, I think that the fact they do it for tax reasons is secondary. They still help disadvantaged people, and I am happy about that.

I’d never buy celebrity skin care at all (they didn’t go to school for it)

Don’t know personally I won’t buy it ☺️

discovered your second channel today and want to say thank you for your amazing work again!

It won't fall

This was so incredibly well researched and informative as always! Please can you do Lady Gaga’s Haus Labs?

i want to know what products she actually uses

When did rhode fall? I know yall hate her but this is crazy.

I haven’t tried Hailey of rhode skincare makeup products brands and Kylie of kylie cosmetics but I have tried Selena of rare beauty and Ariana of rem beauty skincare makeup products brands and I love it so much and it works on my skin very well.

Woo!!! Just wanna say I appreciate your work for making these videos!!! I thought I'm the only one remember the 'Rhode' clothing brand. So, I was kinda surprised when the 'Rhode' beauty came out. I thought they were related, somehow. Any thoughts about the new tiktok "it" brand, Gisou? Ty ❤

Customer service was the worst ever! They do not care if you had skin issues, and put in a complaint. Forget about getting refunds…..very dishonest.

rhode and khy using the same font?

I’m so sick of people saying regime it’s REGIMEN

I honestly really wanted to hate it xd but somehow really loved it the only thing u didnt like is the moisturizer it doesnt last long and doesnt hydrate much but glazing milk and fluid is amazing! With the salted caramel lip treatment im obsessed with the smell and taste!❤

This channel is just so well informed and well researched. I love it!!!! ❤❤❤❤

The Glazing Milk is amazing! Use it every morning!

Her whole life has gone in copyrighting her husband's ex .. which she got away with, she probably thought it would be the same this time too 😅

Would love to see a video on Glow Recipe if that’s something you might be interested in making!

Could you make a video about keys soulcare? I really like the products!

these kinda of videos is overrated she just launched this company give it a chance! to even say it failed

The brand sounds manufactured so I still wait and see the real reviews not just the hype. So far everything seems so so.

Another great video. Thank you!

Money grab. No thanks!

The name is a thing. You should get it right. And this brand just average but charge a high end price, and nothing is innovation or revolution.

I won't call it a cash grab cause she's been openly passionate about it since she was a child

wow, had no idea about Rhodes Skin

Her brand is literally so good , usually i like your video but you're trying to be shady like hella shady

The name is similar to the microphone's brand name

I love rhode. I own everything, and they're fabulous and affordable products. I get compliments on my skin all the time since I started using her products. I will continue to buy everything.

I see a lot of shade in this video, but just curious, has anyone tried the actual skincare products? I have. They’re really good.

I can't wait to see this fail. I've never liked Hailey Bieber.

It's never a good idea for an unpopular celebrity (E list) to launch a skin care line, she doesn't have the following.

Rhode lip tint treatment has just sold out again

I love the lip treatment

I will never buy Rhode products. Don't like her personality.

She isn't falling wth

This video is interesting because her brand is only expanding? But then again, I guess most of these infleuncer beauty brands are not meant to last for decades (as opposed to, Paula’s Choice let’s say).

Girl I bought one of her lip treatments the caramel scent , one swipe on my lips and then next thing you know my lips are cracking and pealing … she needs to change her formula

I have the peptide glazing fluid, glazing milk and lip treatment. I think the formula is good and will repurchase the glazing milk and lip treatments.

I really missed you video❤

I hate unnecessary hate to hailey

lol funny enough we have Rhodes as a university and also a jam in South Africa 😅😅😅😅

Great video!

What abound the wand problem in the beginning?

You are disappointing with this take. Rhode is here to stay. Whether you like it or not, whether you being shady to HB or not, There are so many other people behind Rhode not just Hailey.

Hate this line of cosmetics. My face broke out in a rash, and the lip products are horrible. It leaves a very rough feeling on your lip, and dries the skin. Why did they lie of when these products were actually put together. Where was it made at? China? I tried Rhiannas line which was better, then Rare beauty which I love……the lip oil product was fantastic. Where was Rhodes tested at? Feels like I was duped by a horrible product.😢😢😢😢😢😢😢😢

Can you do a video on American Apparell?

i love this videos. can't wait for more. thank you for your effort 🥰

I didn’t know that was a thing😭😭😭

Hailey Bieber looks so dour for such a young person.