13:17 ugh this is so close to what I’m trying to do with Critical Point. And I really do believe that shows with a strong audience focus but mainstream crossover potential are in an extraordinarily strong position, pulling this off is just, you know… really fucking hard
Yeahhhhhhhhh that's definitely the trick! I feel like it often comes down to finding the right angle... which is easier said than done and often requires a lot of trial, error, and experimentation.
