ROLEX AUTHORIZED DEALER RULES EXPOSED! 

Thank you for presenting the information in a clear and matter-of-fact way.

Good info, trying to get some Rolex watches myself. AD told me the same thing, no wait lists, and no ordering, though he did take note of what I wanted with a ranking. He also told me they don't do email blasts, or phone calls to let you know something arrived, and can't tell me if they have stock if I call. They get what they get, and it goes on the floor....which is sad and frustrating to have to stop into the AD every week or so. The store is always empty, but full of people.

got my allocated model. just under 4 month wait. You may get lucky and walk into the right place at the right time, but to order a specific configuration other than the basic models they send out in packs, you need to have considerable purchase history, and a friend at the AD. This is based on my experience and I expect things vary from one location to the next.

Informative. Thank You

I love how he’s not really a Rolex guy but is wearing a Rolex while showing us his latest Rolex lol…. awesome piece nonetheless

Awesome content. Thanks

Best video on the subject

Gonna buy omega or seiko

This type of dealer arrangement is more common than most people think. Guitar manufacturers, auto dealers, outdoor supply companies, appliance manufacturers, etc. determine, by agreement, what their dealers can stock and what products they receive, as well as their pricing guidelines. A lot of the product lines that are perceived as "exclusive" are exclusive because of these dealer arrangements.

The system that they set is very rigid. I would imagine that in times of economic difficulty or a dramatic change in watch buyers’ preference, ADs might not be able to generate enough cash flows to cover their sky-high fixed expenses.

Don't really understand why anyone would like to deal with this bullshit from a company.

Great info here as always Cal.

Says he's not a Rolex guys, presents after buying a Rolex wearing a Rolex😂

Very informative video, thank you! ..Do you know how we can submit a complaint to Rolex headquarters about a dealer in order to request the Rolex Headquarters to inspect the dealer's sales that it is doing outside of their store to the grey market?

If only every Rolex Boutique visitor could watch this video…. Thanks for sharing this.

This is why I buy Grand Seiko

My friend is a manager from a Rolex Dealer, he say not matter what they order Rolex doesn’t send anymore, Rolex send what Rolex wants, the Dealer doesn’t know anymore what they are getting,

All AD managers are taking delivery of stock and selling them to grey dealers. making up to £40k each time . . Its super rare any stock will be for sale at the end of the first day . I know 3 grey dealers /S/H dealers that have managers on the phone to them within mins of new stock arriving

No wonder I cant get Casio Men's Vintage CA53W-1 Calculator Watch

How does the order process work for large retailers (Mayors, Tourneau, Watches of Switzerland) that have multiple stores across the country, versus a single sole proprietorship location. Do the larger retailers order per store, of for the entire company, and how are those stores delivering and distributing their inventory. Thanks.

I could be wrong but that's a red gold day date nor a presidential presidential refers to the bracelet not the watch

There is only one authorized Rolex dealer here in RI. You mentioned stocking "criteria" for what they need to have. I've been in several times to check stock, get a watch adjusted etc. They have NOTHING. Not a single new Rolex anywhere in the store. However, they have select used models which are being sold at the crazy market prices. So imagine you're a first time buyer, you want a OP or a Datejust. When you walk in there's not a single watch in the case, but the salesperson shows you a pre-owned model that's double what the RRP is. I get the grey market and I get the demand but no authorized dealer should have no inventory, and not even know when they are getting watches in. Dealers in other states always have inventory and I have secured some in demand items on rare occasion. I hope Rolex will notice their practice and pull their franchise because it's not helping the watch community at all.

the cameraman is funny 😁

I thought this was another boring Rolex unboxing, but it was more interesting than that

Great choice

Soooooooooo…… basically there’s a waitlist. Cool thanks

So I’m currently on the “wait list” does this mean I won’t be getting a phone call ???

LoL looks like my fridge

Hi, do you think its appropriate to give a gift to your Rolex SA as a sign if gratitude for allocating to you a hot ticket Rolex watch? Thanks

So, question: Why would Rolex leave allllllllll of the stock when they pull a contract? I live in Springfield, MO, & worked for Woody Justice, who was the original Rolex AD here. Then another store in town became an AD, something which I'm told is basically unheard of, especially in a city of under 300K population, & even more especially because we were only 2mi apart. A little over a decade ago Woody died, & even tho his daughters inherited the store, our contract was pulled, citing material change in ownership. That's fine, I get that part, even if it is a little shady of an excuse considering the family maintained full ownership of the company. I'm guessing the bigger issue was with management: it passed to a "caretaker" board of three of his friends who were supposed to oversee everything until "they" felt the daughters were up to speed. Ok, fine, whatever (it was a shitty time). The problem/question we all had is that Rolex came in & took the paraphernalia, not the stock. I get them taking the AA battery clock off the wall (damned thing never worked anyway, we just stopped putting batteries in it), the booklets, all of the whathaveyou advertising...but not them leaving the stock. They left all of the watches, with their boxes & papers. As far as we understood, because the store already owned the stock, we could do with them as we pleased: sell them to whomever for whatever. I was in the shop (repairs) at the time, not sales or management. But it never sat clearly or well with any of us, at least as far as I understood.

Brand and channel management - and that is why Rolex has enduring cachet and value.

Day Date from an AD that's a flex

No dealers are following thats why the watches are available on the second market but not at dealers

Day date with president bracelet?

Rolex is the biggest BS brand in the world. Boycott Rolex

Dude buy some food! You can’t live on soda and watches😂

It’s a complicated world this watch buying business

Very insightful. Honest question. How does the average person buy a rolex? I want to buy an Oyster Perpetual in the green dial and its like I asked them for the hope diamond. I have the money in cash to pay. What's the issue here? How do you actually get your foot in the door to buy your first?

I used to be a Rolex guy for many years but with all the bull crap Rolex is pulling with waitlists and not being able to buy any stainless Rolex at retail I am completely done with Rolex.I am now an omega fan and can purchase at retail or less.Rolex is all games.

Rolex is pissing off it's customers and dealers. This will backfire. People are going to get tired of paying for the space just so Rolex can have a corner of the store.

1-8: Thou shall not sell a Rolex to anyone who hasn't bought 30k in stuff before. 9: Don't sell above MSRP. 10: Don't sell to a flipper, though most of your customers spending tons of cash in your store are flippers.

Background music too loud

So how did CD Peacock get around these rules? They were caught, and sued, over allegedly selling watches out the backdoor and nothing happened. Zero. The reality is a substantial amount of the stainless watches are in grey market hands and every AD cries innocent. In my opinion these are all empty threats on Rolex’ part. They know exactly what’s going on and who’s doing it.

No, it’s not a President. It’s a Day Date with a President bracelet. Thanks for the vid Good info.

I don’t know if number 4 is quite true. I purchased a watch a Rolex sub 2020 from a different state and did not have to pay the tax and had it shipped to me to my state. So I saved the income tax cost.

Looks like buying a good fake makes more and more sense. Rolex is trying to be a DeBeers and in the process create a completely synthetic market. For all their rules there are tons of grey market Rolex goods at inflated prices. Interesting video with great information. Thanks for sharing.

just get a timex.. 😋

I was going to get a Rolex but I’m getting Tudor instead

nice day date, mang

This is why Rolex is so expensive and online dealers rip you off, and what you get is paying high dollar for a fake, the reason why they are a bunch of homage watches most likely homage to Rolex models of watches that sells for less.

Rolex will be begging people to buy by 2024

nothing like AD and some secondary market dealers act like they are doing you a favor selling you a watch. which is why I will not be buying a Rolex at this time. It reminds me too much of what was going on with Harley-Davidson in the 90's.

No new Rolex sports watches in NY, NY

But, what he said sounds like there is* a waitlist, and what about how these AD’s get shady af over the counter? You wanna get bumped up or get picked for my stock, you can stock up on my other stuff today and I’ll keep you in mind. I had a conversation right along these lines twice this year just out of curiosity. I’m not a fan on Rolex, way down the list for me, just wanted to know if that shet really happens…and it really does.

Somehow secondary market full of them despite Rolex's attempt to stop it.

Rolex saying they don't let their AD's sell to flippers doesn't pass the smell test. Dealers having bare shelves and making more money by selling to flippers actually benefits Rolex (and the dealer as well) by giving the appearance of high demand and scarcity. The customers are being played.

I went into an AD a few month ago and was looking to purchase my first Rolex Submariner. I had never purchased from this AD before. I figured I'd be waiting months if not well over a year. The salesman called me in 2 months and had my watch for me. I"m curious as to why I got so lucky?

Every manufacturer should do this.

I had no idea that Timex is so selective.

Look I'm getting a Rolex one way or another from an AD. I live in Los Angeles so I have many boutiques to test my luck. I'll just have to use my charm and be genuine. I think it should work for a 1st time buyer. Submariner-date, explorer 2 or maybe a date just. 🤞

If I may ask, where is this information coming from? The reason why I am asking as I have started working within Rolex AD few months ago, and majority of this information is actually true 😀

Source?

RM 🤦 Next video

These ad’s need to get together and form a guild with a representative that can negotiate on behalf of the businesses. Fat chance that’ll ever happen, I have a better chance of my company allowing unions

I’m waiting for brand new date-just 41mm fluted bezel blue dial. I’ve just about had enough of the company. Location Melbourne Australia 🇦🇺

In the USA MSRP can only be sugested per FTC federal rules. You can sell at any higher price!!! For selling at a price lower then MSRP that is alsow allowed but only based off of your indivigual MSRP agrement. So if what you are saing is true then ROLEX in wrighting is breaking US federal FTC Law!!!!

II

as informative as the rules are according to the video, I do not see enough references or backup of the WTA's claims on these rules or their enforceability,

rule 1. there are no rules.

This is why Rolex are total weasels.

You have to have been a customer since you were at least 3 years old and you must be related by blood to Hans Wilsdorf to get on the waiting list

ima just stick to my online retailer..... Alibaba

How easy is it to sell a Rolex?

And yet there are a shit ton of LNIB (lying new in box) rolexes on the grey markets 🤣🤣🤣

Does Rolex understand they would make a ton more money if they weren’t such stuck up company!

That's why I build my own name brand watches with genuine rolex parts and movements. NOT ASIAN CLONES. I'm talking 100%genuine 3135 movements 904L oyster steel. I'm leaning how to build the 41mm 3235 maxi sub. Only difference is the ceramic bearings on the rotor.

IF YOU REALLY CANT UNDERSTAND THAT YOU CANT BUY ANY ROLEX LIKE ALL THOSE " GREY MARKET DEALERS"YOU PROBABLY SLEEPING.Which are used to make way more money above the RRP.

Seems so easy to get around the rules as an ad, just sell to your homie and then he sells it on the grey market

This guy obviously knows his stuff but he isn’t sharing how often these rules are being broken. Rolex can do all this with man power but that man power cost money and I don’t see them doing it to the bigger ADs. Also they can and will sell out of state.

The game is rigged!

Great video. Although, the watch is NOT called a president, it’s a DAY-DATE.

Just bribe ur AD

These Rolex rules are garbagge. The grey market is flooded with over priced new watches and AD’s have no inventory!!! This brand, as well as PP and AD are allowing online speculators to dominate the market, profitable in the short term, but unsustainable long term… stay away from these over priced internet sales!!! This is a a plain and simple scam, no guarantee, no one to talk to, no nothing. Explore other brands and you will find a plethora of possibilities to invest your money wisely!

It’s a Daydate not a president.

Buying these things is a huge waste of 💰. It hurts to watch lol.

ROLEX can't police every crooked AD

I purchased a Rolex from an AD shipped to me at a different state AFTER I personally visited them to establish the client status. So technically they can still sell to a non local market buyer remotely.

Dude your better then melatonin.

He is definitely not a Rolex guy if he calls a day-date a “president” no such thing.

Rolex is actually a non profit

Glad I loathe Rolex watches. Ridiculous watches

Well. Whatever Rolex is doing is pure simple shit. The glaring fact of reality is more than 90% of Rolex sports watches are not found in any AD but on the gray market at multiples of the msrp price. That includes brand new unworn and unsized watches with boxes and papers and even stickers!!!! It would be stupid and naive to think that Rolex is not aware of the situation. In fact I would opt to think Rolex itself is in on it. And they are registered as a charity!!!!! 😂

What exactly have you revealed? Just like a camel you’ve regurgitated information already in the public domain.

Sorry, boring as hell...and it is s Daydate! Not a Presi!

Rolex is a total disaster ! Everyone has Rolex it is really kind of played even tho it’s a classic ! I go with other watches ever since Rolex aka nolex started using gimmicks n telling stories

The first rule of Rolex Club is: you do not talk about Rolex Club. The second rule of Rolex Club is: you DO NOT talk about Rolex Club!