Ogilvy legend Rory Sutherland explores the alchemy behind original thinking and how big problems can often be solved with unexpected solutions. Watch his speech on the #TravelIndustry 👉 www.travelport.com/theme/mode...
I've made an entire detailed chart of all the ways that travel match can vary in output based on which factor you multiply by 100 - or which pair you multiply by 10 each - and it helps immensely with understanding everything in life. Rory is a crucial guy for spearheading this sort of awareness.
The beginning summarizes the importance of a few of stories that Rory likes to tell. The novelty has worn off but the summary was nice. The very end though presented something new and interesting. Or least it's still the same Sutherland but more direct and concise.
Not that a man sees something new as the first one to do so but that he sees something old, familiar, seen but overlooked by everyone, as though it were new, is what distinguishes true originality. The first discoverer is usually that commonplace and mindless fantasist - chance. It is as difficult to appropriate an idea as it is to invent one.
Imagine a world of...'What if...' instead of a world...of 'What is'... Thanks for the inspiration to continue in the possibility of... 'What if...' John Ferraz Architect.
An seductive entertainer masquerading as a sage. And so good fun but no more. Litany of points which sound plausible and clever but when you think about them are mostly wrong
