Rory Sutherland - Why We Need Monopolies in Free-Market Capitalism

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Rory is the Vice Chairman of Ogilvy and one of the best-known proponents of applying behavioural science to the business world. He founded Ogilvy Change to advise clients on how to employ behavioural science or ‘nudges’ to improve performance.
The Ogilvy Change team consists primarily of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make.
Rory is the author of the bestselling book, “Alchemy, The Surprising Power of Ideas That Don’t Make Sense”. He has also hosted two Radio 4 series examining psychology and business including “Marketing: Hacking the Unconscious” and “Thought Cages”.
Rory’s TED Talks have been viewed more than 7.5 million times.
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24 окт 2022

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Комментарии : 25

@909sickle 9 месяцев назад

One issue with government based monopolies is the top provider who wins the contract has a chokehold on the network and infinite lobbying power to continually shift things in their favor, vs the consumer's favor. No one has ever figured out a way to weed out corruption and bribery from easy-to-target gov-based choke points. It kinds of works when the infrastructure is available to multiple competing companies, but it really only works when the infrastructure is available to all companies, without entry fees and legal expenses that only 1 or 2 companies can afford.

@brycepalmer4942 5 месяцев назад

Yeah, this man takes human nature completely out of the equation. He’s the kind of teenage “socialist” who says, “if it was ME who ran the socialism, it would be perfect.” Any video with him gets an immediate downvote now lol. He’s obviously being paid by leftists using “free market” talking points to push communism.

@eomoran 3 месяца назад

Wow, if only there were some rules of some sort they could put in place that could prevent such things.

@JohnSmith-pn2vl 3 месяца назад

they never worked, ever.@@eomoran

@jamiebee1231 4 дня назад

This is like a Ted talk but with swearing

@RatBikerNotts Год назад

Big Rory fan, his captivating delivery makes others seem bland and unwatchable in comparison.

@normundsdambis3264 Год назад

Perfect! A lot good exhamples from history. Worths every minute:)

@villeporttila5161 10 месяцев назад

Rory's point about English speakers (<a href="#" class="seekto" data-time="1530">25:30</a>) not needing to learn foreign languages is absolutely spot on, yet bafflingly misunderstood. It's usually smug middle class British people themselves, who think they're Chomsky because they can ask for a wine in Italian, pushing the idea that Brits are lazy because they don't learn languages

@robertalenrichter 10 месяцев назад

The fact that English is the lingua franca makes a lot of people lazy, whether English or not. They learn that language and don't bother with anything else. In many countries, it's difficult to practice because they will just want to speak English. I live in Germany, and made rapid progress because I simply refused to let them do that to me, but I was also very motivated. Now, I regard people who stayed at a rudimentary level with snobbish contempt, bemusement and a bit of sadness because they've cheated themselves out of a chance to live a much more interesting life.

@villeporttila5161 10 месяцев назад

@@robertalenrichter obviously the point doesn't apply if you live in the country

@robertalenrichter 10 месяцев назад

@@villeporttila5161 That was actually very much the point -- English speakers can be just as lazy beyond their borders, and it's not just the English. The point about not knowing which language to learn is almost irrelevant nowadays because you don't really have to learn any.

@SJ-nl6xl 4 месяца назад

how where you able to force them to speak German with out being rude. Thks @@robertalenrichter

@robertalenrichter 4 месяца назад

@@SJ-nl6xl By being good enough that it wasn't a strain for them, by showing a high degree of motivation, by being friendly and simply not taking the bait when they tried to slide into English. Most of them realise quite quickly that they're in fact the rude ones when they just try to exploit you for English practice. This was before the internet became sophisticated, and I was able to immerse myself in German media without distractions. I listened to news radio all day, read the cultural pages in the newspapers, which is where the language is at its most ambitious. I learn best when the subject matter interests me, regardless of degree of difficulty. In fact, the easiest things are often the most difficult to retain, I find, because they're boring. I learned French the same way. Language classes are the definition of "boring". My brain goes to sleep and retains nothing.

@matthewhunty Год назад

Nice

@stephenpaul7499 10 месяцев назад

<a href="#" class="seekto" data-time="1784">29:44</a> "With profits going to the government" - erm, you mean "tendering out" to the private sector but not let them keep their profits? That makes absolutely no sense. Also, the hyperloop was supported by local goverment and its completely hopeless.

@niekverlaan7227 8 месяцев назад

Yeah I'm not sure what he meant by that either. Maybe he meant nationalize it in order to privatize it later on. Or to get paid for the permit to be the monopolist. Not sure though.