Running a Datacenter Performance Optimization Campaign by Nadav Rotem 

In recent years, the number of software services that are running on datacenter and cloud computing platforms has increased rapidly. Datacenters are expensive to operate and represent a significant portion of the world's energy consumption. Efforts to improve the efficiency of software that runs on datacenters can greatly reduce the energy use and costs of operations and improve the responsiveness of the service.
This talk will present techniques that cloud vendors use to reduce costs and optimize their software. We'll review a few tools and methodologies for identifying performance optimization opportunities and for evaluating the potential benefits of these optimizations. We'll cover the five performance optimization categories and explain how they apply to different scenarios.
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