In this episode, we revisit the state-of-the-art ASF 4.0 production plant nestled in the scenic Ardèche region of France. Salomon is transforming the footwear industry by producing locally for local markets, minimizing the carbon footprint, and supporting regional economies.
Two years ago, the first Salomon models proudly emerged from this innovative production line. Now, we're celebrating a significant milestone: the first S/Lab performance shoe is set to roll out of ASF 4.0. This achievement was made possible through the dedicated collaboration between Salomon and Chamatex teams.
Join us as we meet the passionate individuals behind this groundbreaking project. Discover how this 100% Made in France shoe will be exclusively distributed in the European market, embodying local craftsmanship and cutting-edge technology. This model sets a new standard for sustainable and locally focused manufacturing, marking a new era for Salomon in Europe.
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11 сен 2024