Sales Best Practices: The What and How with John McMahon, Author of The Qualified Sales Leader 

Our guest this week is John McMahon, former CRO and author of The Qualified Sales Leader. John’s background is equally as impressive as his book, with experience at multiple startups turned public software companies (PTC, GeoTel, Ariba, Bladelogic, BMC).
In this episode, John talks to Ross about simplicity in sales leadership, the importance of training and development, and the value of sales methodologies and process.