Whole Foods Market today launches the first in-store color-coded sustainability rating program for wild-caught seafood and commits to phasing out all red-rated species by Earth Day 2013.
Partnering with Blue Ocean Institute and Monterey Bay Aquarium, Whole Foods Market is the first national grocer to provide a comprehensive, science-based sustainability rating system for wild-caught seafood. The system's green, yellow and red ratings make it easy for shoppers to make informed choices at the seafood case
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Seafood Sustainability Rating Program | Seafood | Whole Foods Market
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12 сен 2010