Segata Sanshiro GO Sega 60th Anniversary Advert 

Segata: Farewell my son! *Goes fighting Chuck Norris.*

Fun fact. Both segata are actually real father and son.

Segata Sanshiro: PLAY SEGA SATURN! Sega Shiro: DAD

This is the saddest episode ever that SEGA made

The mantle has been passed, long live Segashiro Sanshiro

I have missed you... old friend

Biggest development in advertising history

So this is the child of Sakura and Segata.

The torch has been passed on

Doctor strange: is that everyone Wong: what you wanted more Segata: portals in with a giant sega Saturn

Amazing. I hate 'passing the torch' bs as if older people can't do anything, but if it had to be done, that was a neat way of doing it.

Sega needs to make this a feature length epic. No joke.

Tou-San! But he’s leaving it in the right hands.

Segata: I’ve come back to see my son become the best mascot Sega has ever had.

That is so freaking awesome. The only way this ad could have been better is if Sega announced a Dreamcast 2.

サターンは土星という意味ですよね。 最後に土星に衝突するシーンは感慨深い😢

Sadly we never see Segata Sanshiro in future...

I saw this without any context, and without knowing much about Japanese, but the little I do know made it one of the funniest commercials I've seen in my life XD

He never left us

From one generation to the next, the legacy of Segata Sanshiro is passed to his own son, his own flesh and blood.

Segata the legend has returned

When the world needed him the most, he returned

segata crashes to saturn :)

And the legacy of the greatest gaming icon continues.

The legend will never die.

Segata's grave stone better be in the shape of a sega saturn.

It brings a tear to my eye to learn he never got blown up trying to protect the staff creating the dreamcast

i dont even realize segata actually crashes in saturn ; )

Project X Zone 3, Segata and Sega as a duo unit, LETS GO XD

Absolutley beautiful! Thank you very much for uploading!

Sega Saturn Mini Confirmed

When if the shocker villain are in this commercial taking revenge and turn hiroshi into a villain and now his son is the one will fight and also in kamen rider beyond generations sega shiro (maito fujioka) is also got kidnapped by the shocker villains and turn him into kamen rider ichigo as well

Sonic- I thought I was the best mascot? Sega- You had your chance, you blew it in the 90's.

All this needs now is The Touch by Stan Bush

Like father, like son! 😁 (Real life, too!)

I need there to be a Project X Zone 3 where Segata and Sega are a pair unit to fight with. Then they have dialogue with Sakura from Sakura Wars where Sega goes ‘Tou-san! Is this my Kaa-san?!’ and Segata goes ‘Yes, my son. Sakura-San! Meet our son!’ Sakura is at first happy before realizing that’s she’s suppose to be in love with Ichiro so she’s confused.

Our hero has returned.

Segata Sanshiro lives but he doesn't have to be a mean spirited to his own son.

サトノグランツ「ねぇ、パパ」 サトノダイヤモンド「ん？」 サトノグランツ「僕らもアレやんないとだめなの？」 サトノダイヤモンド「お前が実装されたらやるか」 サトノグランツ「マジすか？」

For my own information, Hiroshi Fujioka is getting much more handsome than before in his elderly life.

He survived the missile???

It's hilarious how the auto-generated CC translates "Dad" into "Bankruptcy"!

OTO-SAN

The following is a loose translation/localization of what is said as though it will not be a word-for-word translation, the spirit of each sentence will be present. (Also, because most of the dialogue is pretty simple to translate and it will look juvenile otherwise.) Pardon the length. (Crowd noises) ????: Sega will be mine!!! Shiro: I'll protect Sega! (After locking arms, the mysterious masked fighter judo throws Shiro) ????: HAHAHAHAHA! (Refusing to give up, Shiro gets up to face the mystery fighter once again, but all his attempts fail as the masked man counters all of Shiro's attempts with well-executed throws) Girls: Sega Shiro! Shiro: Father... Father... Father! (Shiro calls upon his father's spirit as he properly dons his gi and takes Segata's legendary stance. As Shiro prepares to strike, it looks like the Mystery Fighter will yet again counter the young man) ????: Sega will be mine!!! Shiro: I'll protect Sega! (With his proclamation, Shiro brilliantly counters the Mystery Fighter as the crowd cheers. However, as Shiro attempts to stand, he notices the man's mask in front of him. He picks up the mask as a familiar voice addresses him from behind) Segata: You've grown. Shiro: ...Father?! Segata: I wanted to see your growth first-hand. You are now Sega's protector. Shiro: Father... Segata: Don't forget about me... Shiro: Father Segata: ...or what Sega symbolizes. Shiro: Father Segata: Sega is no longer just games, but an entertainment contents hub. Shiro: Father Segata: It's now up to you to protect the New Sega. Shiro: Father..! Segata: Sega Shiro, you know what to do! Shiro: Father! Segata: Throw me! Shiro: Father..! Segata: DO IT! Shiro: FATHER!!! (Shiro heeds his father's request and throws him with all his might, tossing the Legendary Segata Sanshiro into planet Saturn) Shiro: FATHER~! (Shiro wakes up in the classroom as the rest of the class poke fun at him. Was it all a dream? Shiro wonders for a brief moment until he sees in his hands his father's black belt that says the following words...) Segata: I leave Sega in your hands. Shiro: Father! With renewed determination: Sega's 60th Anniversary! (Shiro is seen on the roof of the school, fastening the black belt of his father as he proudly wears his gi. With renewed determination, Shiro is Sega's newest protector!) Shiro: Father...

Solid snake: about to end it all. Big Boss: 0:52

I came here for beyond generation

Tou-san. Tou-san. Tou-san. Tou-san. Tou-san. Tou-san. TOU-SAAAAAAAAAAANNN

God I miss Sega consoles

I know this is a Sega anniversary commercial but damn I actually want to see his son be a Kamen rider someday aswell

Am I the only one to notice that that helmet looks awesome?

SEGATA SANSHIROOO!

Oh no the Consul wars are happening again and Chuck Norris has finally found a opponent

0:02 Mr Karate: SEGA WILL BE MINE! Ryo Sakazaki: I'll Protect SEGA

1:04 He keeps saying Tou-san so many times it sounds like he's on repeat. XD

Good to see you again old friend

The Mishimas only WISH they were half as bad-ass as the Sanshiro clan! 🤣

Sega Shiro = Son of Segata Sanshiro Segata Sanshiro = Father of Sega Shiro

Now i know how Dan from Street Fighters feels like his dad

His legacy continues...

Imagine If Sega Shiro Actually Followed His Father Footstep and Beat the Crap of Every Single person in japan if they dont Play Anything related to Sega

...why isn't this a full fledged martial arts drama series?

Only three? How lame. I want to see more Sega Shiro! This is awesome!!!

"Return of the king"

top 10 anime comebacks

A sega saturn is hooked up to my tv as we speak

Someone show this to Nostalgia Critic

藤岡さん70代の動きじゃねえ。成人男性を軽々と😶😶

Me alegro que este vivo

Sega's Kenshiro.

I actually belive that if Segata Sanchiro walking around beating the crap out of teens wandering the streets, things would be better!

Got a bit misty eyed watching this.

WE NEED A SERIE!!

I ALWAYS COME BACK

This is little bit similar to Ryo and Takuma’s situation in Art of Fighting 1

Oh those poor kids

The new Yakuza is looking good

Segata.. Sansh-shiro?.. My hero. 😢

I guess Segata Sanshiro is Mr. Negative as well

初穂‼️

Sega Saturn Shiro!

I cried watching this but love it 😉 Just wow 🥰

Both of then remind me of Ryo hazuki and his father from shenmue series...

Yep, this is definitely a Japanese toy commercial.

T O S A N

So he was fighting Nintendo

It’s the school stage from Tekken Tag

HE BAAAAAACK

This kid has to be at least universal because he scales to Segata Sanshiro who scales to Chuck Norris. (Still not beating Goku tho.)

... wait, doesn't that make him the son of Sakura from Sakura Taisen? Because she was the only woman he cannonically ever dated.

Otosan otosan otosan lol

How did Segata survive the Missle that blew up?

I want to know,what there saying!

Thought Segata was about to be on some Heihachi shit LOL

To-san!!!

This is the netflix ultraman show

1:34 Akira yuki's voice !?

むすこ!がんばれ!

Can someone translate? All I caught was that Sega kept saying “Father!”

後半父さんしか言ってないやん…

So Segata never died