Great question. Its not creating multiple websites for example website1[dot]com Websjte2[dot]com But instead creating pages within your website dedicated to the locations you serve. website1[dot]com/location-1 website1[dot]com/location-2 The reason is so that you show Google and customers that you serve that area or city. Google shows results locally, so doing the same search in two parts of the same city can show different results.
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