Retail and e-commerce websites should prepare now for the upcoming Black Friday and holiday shopping season. Getting your SEO efforts squared away ahead of this busy time can help boost brand awareness and bring more prospective customers to your site when they’re ready to buy.
Learn from e-commerce SEO expert Kristina Azarenko and Lumar senior technical SEO Chris Steele in this special retail-focused SEO master class.
Internal linking can play a major role in optimizing your site for organic search - but successfully implementing needle-moving internal linking structures at scale across large retail websites can be a daunting, time-consuming challenge.
Kristina will show you exactly how to scale your internal linking efforts across your e-commerce site for maximum SEO results - and minimum headache.
This session covers the following:
- The vital role of internal linking in SEO (and why it’s often overlooked)
- 3 internal linking strategies to AVOID at all costs
- e-Commerce specific internal linking challenges
- Scalable internal linking strategies for e-commerce websites
- Different internal linking approaches for category and product pages
- Holiday-specific linking tips to boost organic traffic ahead of Black Friday
- Technical SEO secrets to support your internal linking strategies
20 авг 2023
