Seth Godin’s Approach to Market Positioning Is Genius 

Seth’s been out here dropping gems for years. Love this dude!

I really like this perspective. It reframes “competitors” into “collaborators.” Like, I want to better understand what other RU-vid coaches have to offer so that if I come across someone who has needs that are better suited by another coach, I would gladly refer to them. It empowers me to own my approach and what I take pride in when it comes to my business of RU-vid coaching.

"Be consistent. If you're a professional, make a promise and keep it."

Wow, this video really hits the nail on the head when it comes to the challenges businesses face in today's noisy market. Seth Godin's perspective on differentiation being selfish is truly eye-opening and his alternative approach to market positioning is refreshing. I appreciate how he emphasizes the importance of being generous and adding value to our customers' lives rather than simply trying to stand out from the crowd. This is a must-watch for anyone looking to improve their marketing strategy without feeling like they're constantly competing against others. Thank you for sharing!

I very, very firmly disagree that authenticity is not valuable or even vital in your professional life. His definition of authenticity - being too upset to do your job on a bad day - is NOT the full definition of authenticity. Authenticity is only valuable if you have the basic skills to withstand the emotional weather of life and stay true to your morals, ideals and capabilities. I really do not like authenticity getting painted as weakness.

I think the idea of the axis is really interesting. Also Marie is always killin it with the aesthetics in her studio! Oh my gawd! 🤩💗

lol i still heard differentiation. i still heard positioning. just seems like a long winded but helpful way to find it. sounds similar to the onlyness statement framework. Authenticity too, is also very crucial for solving the same problem is different ways (creatively). which is great for progress.

Live to serve and help people find what they need whether it's you or not. Love it. Gold. Love you guys 💪

But why can't you be authentic in your choice to be the strict or calm piano teacher and stick to that? It seems to me if you are calm more artistic person, you trying to fit into the strict piano teacher role is just going to be exhausting and unenjoyable for you. Even if you are serving the "customer".

Hi Marie, thanks for giving us access to thought leaders like Seth. More power!

1:58 this is what I've learned in my consumer behavior class... the Perceptual Mapping!

Being authentic is the opposite of being consistent? Didn’t get it...

I love this .... but also I feel like to be a good teacher, you have to be able to do all of those things (competition prep vs. emotional outlet) to be rigorous and strict when it is required from the student, or to be emotional and sympathetic when required by the student.

So brilliant - thank you from Germany 🎉

In fact he is describing authenticity which is simply giving your customers what they want, not what you want to give them.

It's brilliant, thanks for sharing!

I don't think one can dictate oneself by saying " be consistent" or "be professional". Also that's not the opposite of authenticy. Authenticy is also not finding a "world saving" purpose to work. Something missing in Seth's explanation

Reading his book currently

If you're a professional, make a promise and keep it

differentiation still works dude... your axis stuff and differentiation is unrelated, how you share your prospects and leads to others is showing an attribute of specialist. You still using differentiation, don't talk c...

wauw!

I disagree.