My god Godin is a legend. What he said about the super bowl and being specific on the Internet because it’s all micro media and how you shouldn’t spend extra money on reaching the people you don’t want to reach and actually on the people you do want to reach was so true but still flying underneath so many’s Radar.
iT WAS THE BEST INTERVIEW SOMEBODY DID TO SETH GODIN. I was expecting something like the others, but looks like you really understand the concept of Marketing (permission Marketing)
I actually pre ordered Seth's book--This Is Marketing. It was an amazing read...I also read his blog daily. He's an inspiration. The Real Marketer. Thanks for doing this interview man!
If it's a systematic problem then I believe this really needs to focus and cover brand strategy. Look into that and that will help a lot... A lot of people.
Thanks for that interview it was amazing. It really reminded me to niche down further with the strengths I have today and not what I think I should improve upon.
I don´t recall leaving a message on youtube before and I´ve seen a lot of Seth´s videos, talks and interviews. This was a very clear and very to the point interview Jason. Congrats! ...and you also got a new subscriber today ;)
You can search more from Seth on that, but basically, he's saying that people make decisions to preserve or improve their status. So your brand needs to help them toward that goal.
