Shaq's biggest business mistake: Turning down Starbucks 

Wow, no ads, short sharp concise, well researched and respectful. Keep me up to date. Love your action.

Shaq turned down Starbucks but invested in those garbage ass sodas I see in every 7/11.

If he invested in every idea that came his way, he'd be broke. Sometimes they come back and bite you in the ass, but that's life.

You sir are a great celebrity interviewer!

I love how Honest Shaq is I love how he takes responsibility for his actions I love how he tells it how it is all day everyday

When I first heard of Starbucks I thought it was a loser too. People are stupid though and will pay 7 dollars for a bs cup of coffee evry day. I was wrong.

Money can't make you invest in something you don't believe in SO YOU BELIEVE YOU FIT IN THAT BUICK? YOU DON'T FIT IN THAT DAMN BUICK

That is one good interviewer , finally one that doesn’t interrupt

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His smiles and laughs during the interview are so genuine. Graham Bensinger has to be the best interviewer in the world.

not a bad decision. you have to invest in what you understand. in the long run solid fundamentals will trump speculation

We just uploaded the full, uninterrupted interview with Shaq on Graham’s new podcast - Apple - itunes.apple.com/us/podcast/in-depth-with-graham-bensinger/id1402100292 Android - www.stitcher.com/podcast/graham-bensinger/in-depth-with-graham-bensinger Let us know what you think! -Brian

Shaq doesn't drink coffee, Shaq drinks Shaquccino!

We still don't drink coffee Shaq.

Fuck I love Shaq! He's so damn real and funny. Still, he would be a millionaire if he would have invested in Starbucks.... Wait. He is a Millionaire...

Man I love these Interviews Thank you so much these Interviews have changed my Life Now Thank YOU SO MUCH!!!!!!!!!!!!!!!!!

Graham, you are THE BEST interviewer of our generation! Keep doing what you do! Thanks for sharing! 👍

man. shaq i really. enjoy watching your interviews

Your not only a basket ball player but a serious entrepreneur an educator with a lot of humility especially the Starbucks deal.

If there was ever such a thing as a winning smile, you Mr Bensinger have it. I love it 😂😂

Dude, why aren't you everywhere yet? Do you write these questions for the celebrity to approve first or do they say they'll talk to you about anything? You're already one of the best interviewers I've seen.

Luv how besinger does interviews not dirt justice straight forward with response to who he interviews

Ethiopia, a country in the Horn of Africa, is the birthplace of coffee. Coffee is literally black as hell. lmfaooo Still, very glad Shaq is sharing his cautionary tales about business and the need to do research before engaging in it. We all have our cognitive biases to work through.

The coins in his safe was funny ! At least he has a sense of humour about it Ive always been impressed with Shaquille on his demeanor and his overall business concept of hiring the right people and always continuing to. Work be it. Tv shows or whatever he appears to be a decent human being

Lmao @ the "I looked right at his face and said, "black people don't drink coffee"" part

He went to wallmart, and I remember me and my dad buying his shoes. It was cool as hell back in 2002.

Magic Johnson once owned interest in 105 Starbucks franchises... I guess Howard Schultz end up doing business with him soon after this episode with Shaq.

just gained one more sub great job on interviewing my fav BasketBall player SUPERMAN AKA SHAQ AKA THE DIESEL.

I just love this guy. very humble. shaq my fav

“I didn’t want them to think I was breaking into vending machines.”😂😂😂😂😂

Great story teller ... 💯

shaq doesnt make mistakes. Shaq makes dreams come true.

I mean in hindsight yes it was a bad decision, but at the time, it's not his fault for not doing something he doesn't know a lot about or can't relate to. At the time it wasn't a bad business decision for him personally

Fun fact: $250,000 in quarters weighs 12,500 lbs (or 6.25 tons).

200k in quaters god damn "yeah i think i got it in my safe" i couldn't imagine hearing that hahahaha

Graham is phenomenal, just phenomenal

Well he turned down franchising not actual ownership in the company...

Lmao 200k in quarters

Every chair makes Shaq look like he's always in the middle of filming Black Elf

Magic opened a Starbucks years ago on the southside of Chicago on 71st & StonyIsland.

Thats more than just a whole bunch of quarters in the safe... cant even imagine how many quarters that would be

I haven't heard the Starbucks' story. Shaq is a very good businessman. Magic is a great businessman and he didn't have the benefit of more modern NBA salaries. (Magic is, I think, 14-15 years older than Shaq.)

200000 in quarters laugh out loud

Shaq I know how you feel. When Subway Sandwich was starting out I had a tip and I bought 60,000 shares at less than 25cents a share. I sold them too early and I could have made a lot more money if I would have just held on to them just a little longer. But then again, that's just one of my stories. I have more like that one but some did alright too. You only live once-take the plunge and have no regrets.

The more I see of this guy that I respect him🇨🇦

I can see Shaq Diesel sitting in the floor rolling quarters like us common folk. Lmao😭

This guy obviously knows the answers to the questions he's asking

Hindsight is always 20/20.

God these interviews are interesting

$200,000 in quarters??? That's a big ass safe.

I love him for what he said about ‘not endorsing anything he isn’t 100% behind’, ... could we see the list of endorsements he’s done, please?

Wow, I would not have been able to admit that.

u know gram is on of the GOAT interviewers

The Youngest Living Legend...The Hard-Working Bastion of Badassery...The Cool...The Collected......Dr. Shaquille O'Neal

shame because us east africans are big on coffee. black people were the first to drink coffee shaq. it came from ethiopia. try some kenyan or ethiopian AA arabica sometime

I got a Starbucks gift card a few Christmas’s ago. Didn’t use it until a year later because I never felt the need for it. So I finally use it and it was good but not good enough for $6 everyday so after my $25 was used up on the card, I have never been back to Starbucks.

I love this man

Subscribed

Can you imagine Shaq with 200Gs worth of quarters in his house.

Ironic, starbucks ad before this video ;)

i wish i was so rich that my pocket change of quarters and dimes added up to $250,000 and not even notice it.

Yeah, anyone old enough to remember the 90s, especially the early-mid 90s when the whole Starbucks thing exploded, remembers what a novelty and new concept coffee cafes were in the USA. I was in high school at the time, and I knew coffee cafes were wildly popular in Europe, especially places like France and Italy, but it seemed like way too cheesy and overly pretentions a thing to work in America, or be a staying concept. It seemed like a fad. The thinking in America at that time was, you drank coffee at home or maybey work/church, that weird European thing of going to a cafe and ordering nothing but a cup of coffee will never work here. Wow, were we all wrong. Starbucks and smaller coffee chains just exploded and Americans loved the concept every bit as Europeans. Really surprising in hindsight that it took until the 90s for the whole thing to happen in America.

For a great low rate you can get online, go to The General and save some time!

Now Magic is laughing all the way to the bank

Shaq just causally has enough money to pay off my house in his safe. . . in quarters lol

Graham, you need to do something with the hair

OMG... Shaq is so cool...

Doubt he uses The General.

Wouldn't invest in Starbucks but now we see him the general insurance commercials lol

So glad Shaq will forever be an LSU Tiger!

Give that man a bigger chair

He’s my favorite celebrity.

ya well i got ads....

Kazam ????

The multi-lateral talented Maj Lt O'neal. His choice in life.

What about Jules from pulp fiction?

But he endorsed the General insurance lol

Shaqachill...he's a cool dude

Lol his financial adviser was probably like "f*ck someone stole 250k off you!"

Bruh... now that he mentions it I'm black and i've never seen anyone around my household drink coffee either lol

shaq, where did you hide the pot roast...

Imagine how much SHAQ would be worth if he took the deal

He was smart. Never invest in what you don't know. Or at least, keep those investments relatively small. And to Shaq's point, black people as a demographic still drink less coffee than all the others.

What a funny man lol

Dayyyumm!!!! Said no to Starbucks??! Come on SHAQ!!!!

800,000 quarters 😂

I just love ❤️ shaq! He's such a sweet heart ❤️ 💙 💜 💖

i dont even want to imagine how big shaq's safe must be to hold 800,000 quarters

If Shaq actually had $200k in quarters, the quarters in total would weigh over 4,500 kg. That's 2 Hummers!!

Whys this dude always look like he’s trying to hold back a smile lol

Thinking about it now I’ve never really seen a non employee black girl in Starbucks, and I live in a super diverse place as well, I’ve seen Asians, whites, Hispanics but never blacks

You’re telling me Shaq had 800,000 quarters in his safe? Geez

what about KIA? lol man cant even fit in one hahaa

He's so funny

Sweet tea and hot chocolate thats a southern thing

wow.

Probably a good thing in hindsight. Too many huge corporations in the ghetto McDonald's, Starbucks, K-Mart bleeds local businesses and the community slowly dies over time. Support small businesses and help them provide employment for local peoplw and that money will go back into the community and ensure it's survival. Money that goes into these huge companies just lines the pockets of their shareholders. Just my view.

You can be a drug dealer and not do drugs, so why can't you sell coffee?

❤️

Graham should join NBA on TNT.