Aaron Marino (Alpha M) sat down with Kevin O'leary (Mr. Wonderful from Shark Tank) to get his opinion on Tiege Hanley. If you want to watch more content with Kevin, check out the full episode of the "Starting a Business, Building a Brand Vlog" at • SHOCKING Shark Tank MR...
Kevin is very inquisitive about Tiege Hanley’s sales because the skin care market is the "most competitive space on Earth". When he views the sales, he is stunned. He comments that Tiege Hanley is a "real business" and wonders how they've been able to get “share from the giants”.
Aaron replies that the business is direct-to-consumer, and the audience has been with them all the way. To address the issue of churn, their focus has shifted to retention and to incrementally adding the ability to customize. Kevin says typically the cause of attrition for subscription businesses is selling too much product. He advises determining usage, possibly with AI, and adjusting accordingly. He also noted that Tiege Hanley needs to provide the option to swap-out products and tailor the box.
Aaron relays venture capital companies (VC) are approaching them. Kevin interjects that they will have to sell at least 33% to the VC which reduces each of the owner's percentage. He also adds that venture capital is great if you need it, which Tiege Hanley doesn't.
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WATCH MORE VIDEOS
➤ Aaron Marino's "Starting a Business + Building a Brand" vlog - tiege.com/tiegehanleyvlog
➤ Educational videos about a variety of men's topics - tiege.com/tiegehanlyedu
➤ Tiege Hanely product videos - tiege.com/tiegehanleyproducts
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2 фев 2020
