Shopify Google Ads Conversion: Purchase Event using DataLayer and Google Tag Manager

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trackingacademy.com/blog/goog...
✨ In today’s video, we're diving deep into setting up e-commerce Purchase conversion tracking using Google Ads and Google Tag Manager (GTM) on your Shopify store! 🛒💻 From adding GTM container snippets to your Shopify theme to creating custom conversion actions in Google Ads, we've covered it all. 🌟
We begin by ensuring our GTM container is properly firing across Shopify pages, including the crucial 'Thank You' page. Then, we move on to the nitty-gritty of configuring conversion tracking in your Google Ads account and setting up the necessary data layers for tracking purchase events. Whether you're a seasoned pro or just starting out, this step-by-step guide is designed to help you optimize your e-commerce tracking for better performance and insights. 📊✨
Don't forget to check out the blog post linked above for detailed code snippets and additional tips. Happy tracking!
Chapters:
0:19 What is required to ensure the GTM container fires correctly on Shopify pages?
0:50 How do you add the GTM container to Shopify's theme files?
1:52 How can you verify the GTM container is firing on your Shopify store?
2:28 What steps are involved in creating a conversion action in Google Ads?
3:00 How do you select the right conversion type for Shopify in Google Ads?
3:59 How do you create variables for conversion ID and label in GTM?
4:52 What is needed to track purchase events with a data layer in Shopify?
5:17 How do you test the data layer snippet for purchase events?
6:39 How do you create a custom event trigger for 'purchase' in GTM?
7:10 Why is a conversion linker required in GTM for Google Ads?
7:35 How do you set up Google Ads conversion tracking in GTM?
8:00 How do you create variables for conversion value, transaction ID, and currency code in GTM?
9:32 How do you test the Google Tag Manager configuration for accuracy?
10:45 What are the next steps after setting up conversion tracking?

Опубликовано:

3 фев 2024

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Комментарии : 50

@AchrafAlJedyan 3 месяца назад

Thank you so much, the best video for conversion tracking, easy, simple no philosephie like other videos 🤣

@TrackingAcademy 3 месяца назад

Glad it helped!

@Zefka-cl6ff Месяц назад

thank you very good explanation, Jon

@TrackingAcademy Месяц назад

Glad it was helpful! You're welcome

@tingxuankang1289 Месяц назад

Thank you so much!!!

@TrackingAcademy Месяц назад

You're welcome! I am glad it was helpful

@Amanpvines 5 месяцев назад

tq so much sir

@TrackingAcademy 5 месяцев назад

All the best

@nuwansriudaya 5 дней назад

thank you bro

@TrackingAcademy 5 дней назад

You're welcome!

@Lukas-hc6mv 3 месяца назад

Thanks for the great video! You've check the field "Provide product-level sales data" but where are the data in the Data Layer? Could you pls tell me where i can find this data in the data layer? Many thanks in advance!

@TrackingAcademy 3 месяца назад

Hi, you can either select the dataLayer option, or provide ecommerce.items dataLayer object.

@DiwRules 3 месяца назад

I guess you mentioned bogy tag to be pasted in checkout instead of head tag...Please confirm. Aside the cript you are using is not in the description, it seems to be a different script attached.

@TrackingAcademy 3 месяца назад

Hi, the script of GTM is supposed to be added on the checkout section. The Script is correct and the updated version.

@EsSens07 Месяц назад

Bro the code you are showing is not matching with the you are pasting in the checkout tab. Please verify it once.

@TrackingAcademy Месяц назад

thanks, for bringing this to my attention. I just had a wrong blog post link. The blog was about view-item, whereas the video was about purchase. I have updated the link (trackingacademy.com/blog/google-ads/gads-ct-purchase-gtm-shopify)

@riyas2011 Месяц назад

I have an issue with google ads conversion ,google ads conversion tag is firing in GTM but stays in Still Running status and not moving Succeeded status . I think for this reason the Conversion table status shows Inactive in gads . My conversion actions / trigger is a submit button on salesforce experience cloud site . Would you be able to guide me to resolve this please?

@TrackingAcademy Месяц назад

Hi, you can check, if your google ads tags is referring to a variable, lookup tables, or custom HTML related to it? if there is something that is checking for a value in a variable, it can cause the status to not change. Check this post, by analyticsmania: www.analyticsmania.com/post/google-analytics-tag-in-gtm-still-running

@user-ce5sx9ev1c 4 месяца назад

Wont the purchase event be synched from GA4?

@TrackingAcademy 4 месяца назад

There are two ways to add conversion tracking for google ads. 1) using Ga4 import 2) using google ads conversion tags (as shows in this Video). You only need one option, either import via Ga4 or Gads conversion tags. Ga4 and Gads are synced in case of imported conversions.

@Bun102 Месяц назад

Do you know to create this custom events for facebook ads?

@TrackingAcademy Месяц назад

Sure. That is a very broad question however inshort, you can create custom event similar to how we create standard events. Using Google tag manager or fbq track methods

@pastachad7267 5 месяцев назад

thank you very much but the code is not available in the blog post

@TrackingAcademy 5 месяцев назад

Hi, You can find the code under "Step 2: Writing the Data Layer Script for View Item Event" after google signin

@pastachad7267 5 месяцев назад

thank you you are superb brother@@TrackingAcademy

@TrackingAcademy 4 месяца назад

You are welcome

@beautiestlady1488 9 дней назад

Brother what is the software that you are using for multiple pasteing.

@TrackingAcademy 9 дней назад

Ah. Nice catch. It's a built in feature of windows laptop. To enable it, you can click WINDOW KEY + V, this will enable clipboard. I use window+v instead of control + v

@beautiestlady1488 9 дней назад

@@TrackingAcademy Oh Thank you Brother. That feature is very useful.

@TrackingAcademy 5 дней назад

You're welcome

@taginemar 4 месяца назад

Aoa, kindly upload a lecture on tracking calls via gtm + google ads

@TrackingAcademy 4 месяца назад

Are you referring to phone clicks or using call software such as Call Rails?

@AkshayNanjunda 29 дней назад

HI i dont find the code here

@TrackingAcademy 29 дней назад

Hey, I have re-checked, and the code snippets are on the blog post. If you will go to the blog, scroll down to about 50%, you will see a section where a google signup is required. All the best.

@AkshayNanjunda 29 дней назад

@@TrackingAcademy Sir just copied the code and made the edits if any but they are not tracking and they are saying that the pasting the code in the check out page is depreciated is that true kindly help here

@TrackingAcademy 28 дней назад

Ou. Yesh. You have to use the checkout assessibility sections now. The videos does not cover those yet.

@malalaramaha4707 13 дней назад

It's obsolete

@TrackingAcademy 12 дней назад

Unfortunately YESH. I will upload the new videos for customer checkout soon

@leoperalta1661 11 дней назад

Have u found a solution? I've gone through many videos trying to solve this problem...

@leoperalta1661 11 дней назад

@@TrackingAcademy Do you have any blog post or somewhere i can find more info? it would be very very helpfull... Btw thanks for the straight to the point video, i loved your content quality and style, new sub!

@TrackingAcademy 11 дней назад

Thanks. Ou well. New scripts have to be written that works with the customer events. You can search customer events for Shopify and they have some posts on the dev site. I am busy with some project. Hopefully might get some time later next week and can this done

@moneebbutt5381 3 месяца назад

Hello Very good video, do you have any video to set up add payment info ? I am not able to track my checkout page (GTM do not work on this page)

@TrackingAcademy 3 месяца назад

Nope, due to protected /checkout/ route of Shopify

@akshaypatil8155 5 месяцев назад

Hi Shahazada, could you share any contact or email id. Do you have agency, i wish to run Google ads....just wanna know the fees structure etc....

@TrackingAcademy 5 месяцев назад

Hi, you can check trackingacademy.com. The agency does not run or manages ads for clients, only take cares of the integration part with tracking and analytics.