Shopify SEO Optimisation (a Beginners Guide)

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Most Shopify stores don’t have great SEO.
This means they’re missing out on organic traffic, Google rankings, and most importantly, sales.
Whether you’re new to Shopify, or you’re just looking to build on your skills, this video is jam-packed full of info to help you improve your Shopify SEO.
Today’s video covers:
➡️ Category Pages
➡️ Product Pages
➡️ Blog
This video also covers behind the scenes optimisation including;
➡️ Homepage Meta Data
➡️ Image Optimisation
➡️ Site Map
➡️ Heading Tags
➡️ URL Canonicalisation
➡️ Schema
⏲ Timestamps
00:00 - Intro
06:40 - Category Pages
14:11 - Product Pages
18:03 - Blog
22:57 - Behind the Scenes Optimisation
32:22 - Action Plan & Checklist
🔗 Mentioned Links / Resources
Shopify ➡️ www.shopify.co.uk/
Gymshark ➡️ gymshark.com
Fashion Nova ➡️ www.fashionnova.com/
ColourPop ➡️ colourpop.com/
Raycon ➡️ rayconglobal.com/
SEO, JSON-LD, Schema by Webrex Studio ➡️ apps.shopify.com/breadcrumbs-...
Rich Results Test ➡️ search.google.com/test/rich-r...
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~~~~~
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
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How To Increase Your Leads and Sales
• Video
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📧 Get in Touch
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👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #eCommerce #ShopifySEO
• Shopify SEO Optimisati...

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Опубликовано:

27 июл 2024

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Комментарии : 180

@ExposureNinja 2 года назад

What’s your favourite Shopify store?

@workoutsbychristina Год назад

VOX activewear 😄

@duclemarketing Год назад

Flowyline Design

@heatlondon7966 Год назад

I spent 18 months trying to figure out SEO for Shopify and read and watched 100s of videos/articles. None of them come close to what you share. Straight to the point, easy to follow, highlight only what matters. Just wished I discovered you sooner! Can you please share stuff for technical SEO. For example how to find duplicate content and how to fix it etc..

@ExposureNinja Год назад

Thank you, glad you enjoyed it! Yes - we'll add it to the list

@itsjessicahomann Год назад

Exactly what I just said too - I mean 6 months later but thats besides the point💁🏼‍♀

@alsaadiqbanks 11 месяцев назад

I've watched many videos on SEO but not a single one of them was as helpful and insightful as this one. Straight to the point and well paced. I'm looking forward to watching more of your videos and possibly hiring your company for all my SEO needs. Thanks for this contribution.

@joanwato3539 2 года назад

This channel is amazing! The content you deliver is GOLD. THANK YOU.

@user-nf6lx7dq2w Год назад

I've never watched videos that are this thorough before. Loving your videos! Please keep posting these for us!

@soscreativity 3 месяца назад

This beginner's guide to SEO is exactly what most people need to boost visibility and drive traffic.

@itsjessicahomann Год назад

ok, the most clear and concise (the perfect mix) Subscribed - 2 minutes in and already knew this would be a channel full of value especially for me being a new to e-commerce and online world etc

@balazsdomjan7541 2 года назад

I'm still about to start my business, but your videos have been a staple in my library for a long time. I can't believe why don't have 100x more views. Your content is amazing! Don't stop killing it!

@ExposureNinja 2 года назад

Being helpful is my number one goal

@michaelk6394 Год назад

Excellent video. Well paced, a ton of info and just an overall great presentation. Thank you.

@aireisorentertainment3143 Год назад

7:35 collection page SEO copy 9:25 what analysis tool is that? 11:50 'Title & Meta description' search engine listing preview 12:54 'Title & Meta description' what to write 23:31 image optimisation 26:23 Heading Tags 28:57 product schema 32:16, 34:09 summary

@Oesmxn 2 года назад

First 2 mins and it already answered the question I was a looking for! Subbed straight away 👌🏽

@ExposureNinja 2 года назад

Super happy to help!

@itsjessicahomann Год назад

I have been deep diving into this for a few months now and officially launched my first shop although its on vacation mode due to some preliminary setbacks, good set back though to be honest. and due to that every time i watch a channel now or even a skilled share course i see you guys all using the sales funnel lol or email marketing, its great!

@jetromaglinte5354 Год назад

Awesome video! Highly appreciated!

@delmaaurdettkirk4059 4 месяца назад

This was a brilliant presentation on SEO optimization!! 5 stars to you!! I just launch a new Shopify store and didn't know where to go from there. I got emails from Shopify/shop to optimise my store and settings. But I couldn't understand the process involved. You have clarified and simplified some major steps for me and helped me to understand the knowledge- base dynamics. You bet that I will watch you video again and again. Thank you so much! Very much appreciated.

@tommyftw Месяц назад

Thank you so much for the tips. No other guide explained Shopify SEO as well as you did. ❤

@ExposureNinja Месяц назад

Glad it was helpful!

@beatrixkiddo3964 2 года назад

Wow! What a great video. Thank you so much for your generosity with all this information. I really appreciate it. 🙏🥰👍👏🏼

@ExposureNinja 2 года назад

You are so welcome!

@sweta88 Год назад

This was Brilliant! One of the best videos I've watched for SEO! Thanks for such a great video 👍

@ExposureNinja Год назад

Awesome, thank you!

@quizmasters2190 Год назад

Thank you so much for this priceless information!🔥

@wellwithanikka 2 года назад

ill have to save this and watch it over and over. There are so many good tips. Thank you

@ExposureNinja 2 года назад

Super. Happy to help 💙

@Fluffyslip Год назад

I’m going to try this out, you also gained a new subscriber. I will keep you posted on how it goes with my store

@kimmckay9606 2 года назад

This channel is going to be my go to from now on....fantastic. Thanks

@ExposureNinja 2 года назад

Welcome aboard!

@jennaelisabeth2768 2 года назад

This is SO helpful, thank you!!

@ExposureNinja 2 года назад

Glad it was helpful!

@gillianday2268 2 года назад

Thanks so much for this. So much info but easy to follow and understand.

@ExposureNinja 2 года назад

Glad it was helpful!

@MelissaRathMillinery Год назад

Thank you so much for making this video. I watched it 2 days ago and have so far made a big improvement to my store and am still not finished with all your tips.

@ExposureNinja Год назад

Glad it helped!

@brigitte7888 2 года назад

I needed this!!! 😁😁😁

@art-gives Год назад

Awesome video!!

@scentfluence5945 Год назад

So helpful and easy to understand. Thank you!!

@ExposureNinja Год назад

So glad!

@gloryglosschildrensboutique Год назад

Thanks Amazing and easy to follow

@matthewmaidment1551 2 года назад

Content was excellent. That Schema app was a brilliant shout too! Thank you so much man.

@ExposureNinja 2 года назад

Happy to help! 🙇‍♂️

@ShangazaExpressions 5 месяцев назад

great stuff and great delivery - one of the best. Thanks a lot Exposure Ninja

@saadmadni3788 2 года назад

optimistic about this proving to be a goldmine for my Shopify store🤩

@phillipbelloff Год назад

This is excellent brother. Thank you for the free knowledge.

@ExposureNinja Год назад

It's a pleasure :)

@nothingtoseehere2020 Год назад

Wow this helped me so much. Thank you!

@ExposureNinja Год назад

You're so welcome!

@greenvision4363 Год назад

Really informative video.. great tips..

@JosephLindsey-pb4li Год назад

A good lecture that will benefit all who have followed this excellent explanation.

@user-uu6jr9cb9g Год назад

I only watched the Intro so far, Wow buddy. I think you are the GOAT.

@HagridsHutSleepStories Год назад

Great video!! Thanks :)

@DarcysBusiness-jw5dg 4 месяца назад

This is sooooo helpful!! Can’t believe how much content is packed into this video!!! Thank you, thank you!

@ExposureNinja 4 месяца назад

Glad it was helpful!

@shellomar230 2 года назад

Very concise and informative - highly recommended

@ExposureNinja 2 года назад

Thanks!

@tlbell123 Год назад

This video is excellent! Very, very good! Thanks so much!

@ExposureNinja Год назад

You're very welcome!

@ILLBYINSTINCTTV Год назад

very informative thank you!

@digitaldeitymedia 2 года назад

Thankyou, I have looked high and low for this information!

@ExposureNinja 2 года назад

You're welcome!

@keanan7193 Год назад

Very useful thanks. I'll be putting this into play with our e-commerce store👍

@krisdavant5813 Год назад

Half way through. Very well explained

@ExposureNinja Год назад

That's great to read!

@stephenk3434 2 года назад

Great content, thank you.

@ExposureNinja 2 года назад

Glad you enjoyed it!

@peteristvan4697 2 года назад

Great info, thanks,

@ExposureNinja 2 года назад

No problem!

@adventuresinthemiddleeast436 4 месяца назад

wow that was really informational ,concise and helpful. Thank you! I wonder if the free website and marketing review is still on the table though seeing as how this was posted 2 years ago.:-)

@genhoffice009 2 года назад

Thank you for this video.

@ExposureNinja 2 года назад

Thank you for watching it

@maivishnaaz3117 2 года назад

Thankyou real ninja♥️

@ExposureNinja 2 года назад

🥷

@vijekris 6 месяцев назад

Very informative video !! Thank you so much for putting it together.

@ExposureNinja 6 месяцев назад

Glad it was helpful!

@lifecolours1709 4 месяца назад

it's my first time watching your video and to be honest you are amazing u deserve 100,000 subscribe not just one amazing bro thank you for such a nice video

@ExposureNinja 3 месяца назад

Thank you so much 😀

@katalinnemeth6402 Год назад

This is the most helpful video I have ever watched - and I watched a lot. The part about collection pages helped me the most, as I haven’t optimized those yet, but now I see what I missed. One question though: I set the main headings on the product page descriptions to H1 - if I understand right, it was a mistake, because the product title itself is an H1. Should I go back to all of my products to change the H1s to H2s? Thank you!

@one6xiii1 11 месяцев назад

I don't even know how I got here, now that's optimisation

@canuckautoworks2809 9 месяцев назад

Thank you for the video! I once again learned something that I applied on our store.

@ExposureNinja 7 месяцев назад

That's awesome to read!

@thelittleshrine Год назад

Love your video! I used to use WordPress and now venturing into Shopify blogging. Do you know whether adding some table of contents in a dropdown menu (in the beginning) is important? And do I need to add HTML for that? Do you have some app recommendations for SEO blog purposes?

@DonnaAgrinsonis Год назад

Excellent video. Do I need to offer a certain number of colors for my shirts? How many pictures should I show on the product listing?

@sangitabanikshorts 2 года назад

Thank you so much.... That was really helpful....will definitely follow up all of the above instructions and try to implement I have a Shopify ecommerce website which I am trying to grow and hopefully will be able to grow very soon With love from India 🇮🇳

@ExposureNinja 2 года назад

Glad it was helpful! All the best my friend! 💙

@geovannesantos4927 2 года назад

Congrats on the video! I was left with a small doubt, what ranks the site so is the content within the site or the meta description? Thanks.

@afrisianuk 2 года назад

The amount of gems in this video alone, is worth hitting the subscribe button. Yikes, I have some serious work to in the next few months. Love it Thank you for every single vid.

@Mad_Modesty 2 года назад

They seem to have moved "domains' to "settings. I also installed the SCHEMA app you recommended, but the products snippet is on the paid plan now! I'm currently testing the free "Hello Rich Snippets for SEO" and I THINK it's working? This video was super helpful, I bought your book and can't wait to read it!

@jordanlittle324 Год назад

Great video! I just have a question can text copy on the category page be at the top of the page under the H1?

@becsta365 Год назад

Great tutorial!! Why do they have the copy on category page at the bottom of the page? Is that because it’s best to keep products first visible?

@jrentertainment.1018 2 года назад

Good adviser

@ExposureNinja Год назад

Thanks

@saeedmirzaei1 2 месяца назад

Truly appreciated

@ExposureNinja 2 месяца назад

You're welcome!

@alaminislam4252 2 года назад

Nice video💞💞

@ExposureNinja 2 года назад

Thanks 🤗

@merrycox8587 Год назад

Stellar

@l.deniseheidelberg3686 2 года назад

In the H1 section, I see some companies use a / or a - in between each description. Does this make a difference?

@chasevonnable 2 года назад

Here for lessons and improvements

@skillsforchildren 5 месяцев назад

Thanks!!

@mdanowar6961 2 года назад

amazing

@ExposureNinja 2 года назад

Thank you! Cheers!

@joaocardoso6333 9 месяцев назад

Great info

@ExposureNinja 9 месяцев назад

Thanks for watching!

@youngadventuresaustralia952 Год назад

What's the advantage of adding your brand name at the end? Is it still relevant if you are a market place business that has products from multiple different manufacturers?

@ClinesCraftedWoodworking 2 года назад

How about that H1 on the home page? I was waiting for you to give me an easy way to do that one! Would love to know your recommendation for that and why there is no easy way of doing it. Shopify has an explanation put simply put streaming frog says home page has 0 H1 if u follow Shopify’s recommendation. Speaking from experience with debut and dawn themes. Was hoping it would have been added on dawn but unfortunately it has not.

@mdmizanurrahman5072 2 года назад

Nice video

@ExposureNinja Год назад

Thanks

@geovannesantos4927 2 года назад

Do the product tags also influence something?

@mdsaddamrahanm9487 2 года назад

Good video

@ExposureNinja 2 года назад

Glad you enjoyed

@RK-en8ic 11 месяцев назад

Thank u so much

@shanejacot5558 Год назад

When I add the seo to the collection page it happens to show on the top of the page. Can I add a text box to the bottom of the page in theme editing?

@AkshayJadhav-qs6hd 2 года назад

Can we automate aggregate rating product schema in Shopify?

@lendyhensley8667 2 года назад

Thank you! If I have a Shopify Collections page and a landing page that are ranking for the same key words, which one would you preference over the other for a canonical tag?

@ExposureNinja 2 года назад

Where possible, always try and avoid having pages that rank for the same phrase. Either consolidate them or change the keyword focus of one of them to remove the clash.

@alchemy7creations16 2 года назад

I’m so afraid of my review but you all are so amazing and I hope to be a client soon

@ExposureNinja Год назад

Hope you'll be a client soon too 💙

@heatlondon7966 Год назад

Thank you for your valuable insights! You've touched upon a question that has been on my mind as well: How do websites with subpar product descriptions manage to rank high in search results? Despite putting considerable effort into my product descriptions, I still struggle to achieve good rankings. I have already submitted a request for an audit/review on your website, but unfortunately, I haven't received a response yet. I was wondering if you would be able to conduct a review of my site and offer some guidance on how I can enhance my SEO efforts. Your assistance would be greatly appreciated.

@ritarita-yf9pc 2 года назад

Nice

@ExposureNinja 2 года назад

So nice

@Onlineshop378 Год назад

My store is small with few 10-12 products ! Any idea for doin seo?

@munenewaruhiu8571 2 года назад

Thank you for this very informative video. How much would it cost me to add a blog plugin?

@ExposureNinja 2 года назад

That really depends. If you get in touch with us we'll see if we can quote you what the cost would be: exposureninja.com/contact/

@simeonapajarillo6499 23 часа назад

What is SEO stand for

@aireisorentertainment3143 11 месяцев назад

Can I copy & paste Meta description on different product pages, is this considered duplicate or unoriginal content by SEO?

@teknoy5417 2 года назад

I have product pages that has very long product url, is it okay to change url into a shorter one, does it affect SEO or anything?

@ExposureNinja 2 года назад

It really depends how long your URL has been active, how many backlinks it has, etc.

@RohitSharma-jr4ft 2 года назад

Does the website domain play a role in optimisation. Eg. If I optimise my website with a .au domain will it also be optimised and rank higher when I start selling overseas using s sub domain ??? Also, how do we reach out to your team for a discovery call ?

@ExposureNinja 2 года назад

The domain address shouldn't play such a big role, according to Google, but it does. Also, there's a psychological thing to with people in another country seeing a non-native domain address. They could easily assume the website doesn't deliver to them.

@nandiphakhemese3940 Год назад

Is Shopify good for a service based business?? I know it is excellent for product

@joebyron2984 День назад

I just opened up a Shopify shop and decided to add a Facebook account… what followed is a barrage of people messaging me and trying to update me services and I’m like whaaaaat

@TheMiig1513 6 месяцев назад

how do you optimize loading speed on the checkout page? Why do no one make a video on this .-.

@sujonh2429 2 года назад

নাইস ভিডিও গুড ভিডিও

@jonathanng6378 2 года назад

would you recommend doing a blog on a subdomain? or normal domain?

@ExposureNinja 2 года назад

Normal domain, 100% of the time, but it's a little more tricky with Shopify...

@Blazinblade 2 года назад

What is the app/site you are using at 9:28 in the video?

@ExposureNinja 2 года назад

That's SE Ranking. You can try it for free at bestninjatool.com

@unclneable7666 Год назад

Backlink video?

@kelliefoster9432 2 года назад

Hello. Is the older the site better for seo than new one?

@ExposureNinja Год назад

It definitely helps, but it's not crucial.

@deadshot1336 2 года назад

I have multiple H1 tags. How can I fix this?

@ExposureNinja 2 года назад

Change some to H2s, H3s, etc

@johnathansmith4074 2 года назад

I didn't know Anson Mount had a Shopify RU-vid Channel. :)

@ExposureNinja Год назад

haha

@user-ju4yj2yb6u 4 месяца назад

So thorough! I'm off to watch your 2024 update on this topic. I just wanted to get out from under wage slavery, but you're going to make me rich, aren't you, clever ninjas?