How To Write Perfect* Page Titles and Meta Descriptions for SEO

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Learn how to write page titles and meta descriptions for SEO and how to optimise them to increase your clickthrough rate from Google's search results and increase your website traffic --- get your free website review @ exposureninja.com/ryt/review/
Well optimised page titles (or title tags) and meta descriptions can increase the number of people who visit your website. If your page title and meta description look good in Google's search results then there's a high likelihood that someone browsing may click on your link and not your competitors.
In this video, we'll discuss what page titles and meta descriptions are, why they're important, how to optimise your metadata for increased clicks by using your unique selling points and understanding search intent, and what the best page title length and meta description lengths are in 2021.
00:00 What Are Page Titles and Meta Descriptions?
03:55 How To Write The Perfect Page Title and Meta Descriptions
03:59 Step 1 - Research
07:29 Step 2 - Understand Searcher Intent
08:11 Step 3 - Perfect Title and Description Length
09:40 Examples of Perfect Page Titles
11:23 Examples of Perfect Meta Descriptions
13:01 Essential Tip: Revisit and Revise Your Meta
13:49 RECAP
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30 июл 2024

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@ExposureNinja 4 года назад

00:39 What are page titles and meta descriptions? 03:55 How To Write The Perfect Page Title and Meta Descriptions 03:59 Step 1 - Research 07:29 Step 2 - Understand Searcher Intent 08:11 Step 3 - Perfect Title and Description Length 09:40 Examples of Perfect Page Titles 11:23 Examples of Perfect Meta Descriptions 13:01 Essential Tip: Revisit and Revise Your Meta 13:49 RECAP

@silviak6221 4 года назад

You are the first one that actually makes sense to me! I've seen so many SEO RU-vid advice and never got it. Thank you for being to the point - simple explanations without big words.

@nimu04 4 года назад

Agreed!

@heymissdl 2 года назад

Omg same!

@jfc_montreal 2 года назад

BINGO!

@chrisoxford7944 3 года назад

Is the goal of the non landing pages (i.e. - services, pricing, about us) to provide more possible top search results for your page (use their titles/descriptions less for what their particular function is and more to throw out more keys words/phrases for your site overall) - or should I stay focused on the pricing page being about pricing only when it comes to title/description?

@olinsculptures Год назад

Your explanation (by far) was the clearest and easiest to understand on RU-vid. I genuinely appreciate that.

@petersmith-zp6hv 4 года назад

Thanks for this video, I am more focusing on product pages for ecommerce at the moment. would it make sense to have the page titles formed as questions on these pages too?

@PairRecVideos 4 года назад

Great video Ninja! I will make the appropriate changes. I love your distinctions between the title and meta descriptions

@winbasphotography5487 3 года назад

I literally re-watched this 3 times. So full of useful and easy to digest information!! Thank you, thank you thank you!

@ExposureNinja 3 года назад

Glad it was helpful! Another 980,000 replays and you'll have given us our first 1M views video ;-)

@DeliriaRose 4 года назад

I really had to dig deep to find a video that actually talks in depth about advanced CTR tactics. Nice one!

@beatricewillows Год назад

It's always a fun time when your "challenge" is resolved within the first RU-vid video you watch hahaha thank you so much!

@Naswillshine 4 года назад

Well explained. The last firm I worked at I was starting to learn more about the SEO stuff . You explained it so well. It makes sense now.

@queenloyal8617 Год назад

keywords are hard to learn im having a hard time trying to get keywords for my website but im keep trying

@PepperstreetDev 4 года назад

Thanks for this video. Great explanation on the connection between the search results page and the page title in such a straight forward way.

@dealerinhope 4 года назад

Great vid! Thanks for sharing Tim, very useful. Cheers!

@tinageorge6183 3 года назад

The perfect page title and meta description video may not exist but if it did, this video would be it!✨ Thank you for explaining it so well! I'll be implementing your tips and take you up on your review. ❤️

@ExposureNinja 3 года назад

Hey Tina, naw shucks! Glad you enjoyed it, thank you

@mikeysmith972 4 года назад

Excellent video many thanks. This is exactly what I was looking for as I’m filling these fields as we speak for my new store. I’ve liked and subscribed.

@user-of4jt7gh1z 3 года назад

This guy's videos are EASILY the most informative and he gets straight to the point with the information which was all interesting and full of facts I was unaware of. I've looked at a sh*t ton of videos many of which were good but not as good as Exposure Ninja.

@aortizandrew1 2 года назад

I can't find the 'view page source" on the website im on..does it have to me my personal website in order for me to do this?

@LP_Storefront Год назад

Excellent video! What makes this one stand out from the rest are the examples shown of a good-vs-bad Title Page and Meta Descriptions for the Visual Learners out there, such as myself. Great job. Think I'll take you up on that free website review as I'm just starting out and need all the help/advice I can get.

@bruceclark3143 3 года назад

Good job - finally found the SEO video with exactly what I needed.

@LionPerfeKt 4 года назад

Great video, so I wanted to know if there is a way to structure my meta SEO if I am using website builder through Ipage? If not, do you know what I need to do?

@ExposureNinja 4 года назад

Hi Stephen, I'm not familiar with iPage specifically but assuming it gives you the ability to set a page title and meta description (though it might call them different things), these are the fields you want to set using the info here

@londonjewelleryrepairs9585 4 года назад

Great video, have a much better understanding after watching this, have struggled to find a clear message. Thank you!

@WisdomHandwork 4 года назад

First of all very thank you for your hardwork and help us finding seo solution.sir am designing tuition website of 900 pages, should I write meta title and description manually one by one.it will take lots of time,hope you understand. or can i just change subject and location.ex- Best private tutor in Kolkata Best private tutor agency saltlake. is that ok if I change 2-3 words and keep reaming word same.

@ub00313 4 года назад

In what way should the meta description and titles reflect what is on your landing page? How should you construct your pages with the meta data in mind? Should they match exactly, be at the top of the page......?

@entermarketing 2 года назад

Hi, I hope you are well. Thank you so much for that. I had uninstall Yoast SEO as it was making Google Site Kit crash. Do you have a video perhaps on how to use them together without generating 2 sites maps and making each other crash?

@RDayal-qr6ip 2 года назад

Do I understand to get a ranking its better to have a broad title not a precise and exact one . e.g. as a legal consultant would prefer to use issues but a broader and general version will be better understood and will be accessed . How does one make it on my website as thats more on me not the subject .

@deliamarin-bq3qt Год назад

oh my God! I love you... simply as that. You are the first one that actually make sense to me. I have watch so many videos irelevant, but yours is to the point! Thank you!!!!

@ExposureNinja Год назад

Glad you enjoyed it!

@LeenThobias 4 года назад

Excellent. Thank you for the information.

@skorpyo331 3 года назад

Will putting the title first in the meta cause the title to duplicate when searching.?

@mariekom81 2 года назад

This is such great information, exactly what I needed. Thank You!

@AlphaYogaSchool 3 года назад

Super helpful, thank you. I have lots of work to do now :-))

@gilbertmakiling7205 4 года назад

Loving it!

@etwoodby 3 года назад

Thank you for sharing this. It's very informative.

@aishaiqbal195 2 года назад

you literally just forced me to subscribe your channel, like your video, and save it. To the point, perfectly explained. Thanks a lot. :)

@thomasdesign5358 Год назад

Thanks for the thorough explanation of something that is normally so complicated! Your explanations were perfect, that is, if there is such a thing! Thank you

@ExposureNinja Год назад

You're very welcome!

@thefitmoves Год назад

That makes sense in 2022 also! thank you!

@workingwiththewealthy-kare5865 4 года назад

I was advised to have my site name (Karen J Burge) in the Page Title, but that now seems a waste of characters. Would it help with Google ranking at all?

@ExposureNinja 4 года назад

It's not going to help your ranking with people that don't already know you. And people that are already searching for you will find your site anyway. However, Google will often include your site name in the Page Title it displays in search anyway, so it usually makes sense to include it so that you're at least controlling the part of the title that is truncated.

@marsdenmeadow393 4 года назад

Brilliant, thank you sharing this

@Sillyqmarii 4 года назад

You are great Sir....Thanks a lot for this....

@tacopie310 Год назад

Thank you for content that explains, clearly, specifically and with succinct essential steps to follow. Plus a concluding summary presented with a visual reinforcement that I find novel and polished. No fluff. No rhubarb, rhubarb, rhubarb.. (just get to the point already - which you do sans rhubarb.) You also don't assume "viewers will know such and such so I'll just gloss over that" leaving viewers lost, confused and glossy-eyed. Capital! Simply capital. Kudos.

@salkuenzler7972 3 года назад

Very helpful info. Much appreciated. Even though we are in the US, I'll take you up on the Review.

@thepokerpeople Год назад

does the name of the page need to be part of the SEO title?

@goodtobehomepetsitting1246 3 года назад

Very helpful. Answered several questions I was looking for. May take you up on the review after I implement your suggestions. Thanks bud

@ExposureNinja 3 года назад

Glad it was helpful!

@brettstadelmann2589 3 года назад

Do you recommend Yoast Pro? Awesome content--thank you very much!!

@alanphilpott9781 10 месяцев назад

How relevant is it to place the country or location name into the page title or description? I have two sites targeting different countries. Should I use totally different descriptions, or are hflangtags enough?

@ayoubbenali5780 3 года назад

Thanks mate keep it up!

@knowhow1242 2 года назад

Great content, and a very interesting and entertaining explaination. Thanks.

@ExposureNinja 2 года назад

Glad it was helpful!

@thelawman789 3 года назад

Brilliant video delivered in perfect, concise English. Thanks a lot.

@ExposureNinja 3 года назад

Thanks Monty!

@RavensHardCore 3 года назад

Awesome information. Thanks so much!!! 👍

@sailorveronika9797 4 года назад

Great video 👍 also really appreciate the humour! 🙌⚡️

@ExposureNinja 4 года назад

Glad someone does ;-)

@veronikavebere2522 4 года назад

@@ExposureNinja I'm 101% confident I'm not the only one 😅 Have a great day!

@ankitkumargiri6464 4 года назад

Simple Elegant Video! Thank you, sir! I have noticed putting targeted keywords in the meta description also helps in better ranking. What do you think? Do they?

@ExposureNinja 4 года назад

Glad you enjoyed the video. I wouldn't say that including keywords in your descriptions will help your rankings, but they can help your clickthrough rate.

@clarity9357 Год назад

Very thorough and helpful information. Awesome job, thanks for sharing. Very much appreciated!

@williamtrainor833 2 года назад

Great video, so helpful. Brilliant, easy to understand presentation that helps tie everything together.

@ExposureNinja 2 года назад

Super. Happy to help 🙇‍♂️

@saviourudoh137 2 года назад

Thanks Man, this gave me all I needed.

@ExposureNinja 2 года назад

Glad I could help

@nomadicperceptions 11 месяцев назад

Really good! I have a question: the name of my website is quite long, so to shorten the meta title is it possible to use an acronym? Thanks!

@geenaee4772 3 года назад

Thank you. Very helpful

@ExposureNinja 3 года назад

You're welcome!

@jfc_montreal 2 года назад

Thank you! The most helpful video I've seen so far!

@ExposureNinja 2 года назад

You're very welcome! Glad it was helpful :)

@ninecreekfarm Год назад

Got any recommendations on process to check the click through rates in search console?

@motherlodestudio1078 3 года назад

I love this! Thank you-SUBSCRIBED!

@matejhosner1980 3 года назад

The best. Thank you.

@goldmediaconsulting 2 года назад

Super info, thank you!! Wish you could do one on image meta info :)

@ExposureNinja 2 года назад

Noted!

@pdxbound81 Год назад

Great video. Thank you!

@anesuhibbert4162 2 года назад

thank you so much. this is the best advice ive heard so far

@ExposureNinja 2 года назад

You're so welcome!

@paulwatson773 4 года назад

Really enjoyed this. A quick question. To maximise SEO would you see better results if your URL matched the Title of the page exactly. Thank you.

@ExposureNinja 4 года назад

Hey Paul, it doesn't need to match exactly. Having a short but descriptive URL would help though. Can you give an example?

@paulwatson773 4 года назад

Exposure Ninja thank you for answering my question. So for example demolition contractors Manchester. The titles would be the same as the above that is the URL

@Natebc1 3 года назад

Thank you so much for this video, it is very helpful. I would like to know. What if you sell products online, and its 1000 products. Whats the best way to do meta descriptions for each item?

@ExposureNinja 3 года назад

You've got two approaches: 1) Write them one-by-one, working through the bestsellers first. 2) Automate it and use code to write them based on a template

@Natebc1 3 года назад

@@ExposureNinja i was going to do them on at a time . And use yoast seo premium. My question is, if I start with the same words like "free shipping | Have a chance to win amazing prizes". And then add each description of each product. Over a thousand. Will Google not like that?

@dekrasucks9883 4 года назад

concerning your execution: perfect doesn´t exist, but if it did, this video is. thanx a lot for helping understand and greets from germany, 🇩🇪

@esmaeelsamhan8161 4 года назад

If a keyword was not an exact match but the exact is not grammatically correct. Will google still understand what im exactly targeting? Ex keyword: apartments for sale but what i wrote is luxury high end apartments for sale or luxury apartments project for sale. Will it rank it where I want it to be?

@arsalanyousaf8379 4 года назад

Depends the search of users in Google engine .. Keyword are most used search queries in Google engine .

@esmaeelsamhan8161 4 года назад

@@arsalanyousaf8379 but if someone DID search for it. Will it still appear?

@GraylandIndustries 3 месяца назад

Make Sure to stay tuned in to exposure ninja!This guy knows whats up!

@bonniehoke-scedrov4906 Год назад

Great video! Thanks!

@oliverbalbuenahernandez43 Год назад

This is an amazing video. I wish I had seen this years ago

@ExposureNinja 4 года назад

I hope you enjoyed the video! *What's the hardest part about writing metadata for you?*

@rickhall517930 3 года назад

Knowing if I did it right.

@paulharris9268 2 года назад

The view page source is a good tip to see what others are doing.

@daletown6410 4 года назад

Great thanks!

@brianrudolph3594 2 года назад

Fantastic video! Thank you so very much! I subscribed! Give me more bro!

@ExposureNinja 2 года назад

Don't you worry, there's more to come!

@ijyoyo 2 года назад

Great content!!

@ExposureNinja 2 года назад

Thanks!

@guillermothomas4121 3 года назад

excellent video! I highly recommend watching it if you are getting started in SEO.

@omarbenabdellah5089 Год назад

I really really thank you 😃

@jonelyninding 3 года назад

thank you i appreciate give me more ideas

@ExposureNinja 3 года назад

You are welcome 😊 Thanks for watching!

@user-um6cw8cy4v Год назад

very useful video, thank you

@macmac1934 4 года назад

Thanks for sharing, What about images in meta,des, in details, new sub

@Chrisymcmb 3 года назад

This was great, thank you!

@eugenesoch8247 3 года назад

PUUURFECT! Thank you! ;)

@ExposureNinja 3 года назад

You're welcome!

@andrewl8199 3 года назад

Good advice 👏🏾👏🏾

@ExposureNinja 3 года назад

Glad it was helpful!

@cesilio9894 3 года назад

Thanks doc!

@vuthikieutrinh2179 2 года назад

all the information is really clear and concise

@ExposureNinja 2 года назад

Too kind 💙

@sho8611 2 года назад

They should teach this in schools for future entrepreneurs! Start early I say! Thanks for the upload pal 👍

@_natureheal 2 года назад

Great video : )

@ExposureNinja 2 года назад

Thank you very much!

@joshuaschlueter9494 2 года назад

How is this video from 2019 but made for 2022? Real question? Is it updated?

@natalionet 6 месяцев назад

Great and clear video! Thanks

@ExposureNinja 6 месяцев назад

Glad it was helpful!

@shubhamanand93 3 года назад

To the point 👍🏻

@JoseMelgarMKT 3 года назад

Great video thanks for making it easy . Just an off-topic sidenote. At some point I had the impression that you were keyword stuffing your audio. But anyway, it made me think of the impotance of actually saying the keyword in your dialogue.

@ExposureNinja 3 года назад

;-) Keywords are like chocolate brownies. The right amount brings much happiness. Too much brings much sickness and regret :(

@miamiles7996 Год назад

Can I use AI to help me with my title?

@SammyPangg 3 года назад

For Carrd?

@TERRIBLYBRITISH 4 года назад

It's worrying that yoast couldn't even write the meta description properly 2:28

@mdemonkhan756 3 года назад

This is a very nice video

@ExposureNinja 3 года назад

This is a very nice comment :)

@kuryo193 Год назад

Great video. You have my subscription too!

@ExposureNinja Год назад

Awesome, thank you!

@shakiraabolarin1773 10 месяцев назад

Boss you be, I give it to you 100%

@mohdsadik1599 4 года назад

Great Information🖒🖒🖒 Thanks For Share Information How to Rank Website I understand only focus on keyword research and use my meta description Don't mine My english is very weak So you can tell how to speak english fluently *You are looking so handsome*

@EndeavorLSMedia 2 года назад

Where do you add meta descriptions

@ExposureNinja 2 года назад

That depends on your platform

@marieladomingo6068 3 года назад

I clicked on the title "' How To Write Perfect* Page Titles and Meta Descriptions for SEO (2021)" to watch but then I saw the upload date. I'm just not sure if this is updated information. Got distracted by that and couldn't pay attention.

@ExposureNinja 3 года назад

Our advice has not changed :)