Shopping at CHROME HEARTS store... as a HATER 

This entire video feels like one of those 4chan introvert green texts about someone having an anxiety attack while ordering a subway sandwich.

Chrome Hearts clothing is just merch for the real offerings of jewelry and leather work. If you look at it with that lens it's easier to understand. I think the core brand is silver, leather and wood, they are getting popularity through their merch because its a more obvious flex and also more accessible than their jewelry. I know you'll disagree, but I think the merch is not what has kept the brand alive and relevant all these years, it might account for their growth atm but I think the silver, wood and leather will sustain them to the end of time.

They actually give you a worker as a companion in order to help make the overall experience better. A lot of the workers I’ve had the pleasure of meeting told me a lot of cool background about the company and pointed out small intricate details about the store that I hadn’t even noticed like custom chrome hearts hinges and handles. They’re cool people if you talk to them not just there to pressure you into spending

Most of those crazy pieces you mentioned are custom order pieces, and if they aren't custom order they are extremely exclusive and usually given first to the regular customers. Rarely are they in store.

I’ve told people countless times that the t-shirts, hoodies and hats are all just cheap merchandise for the true leather and silver products. It’s sad to hear a sales assistant putting so much focus on the worst part of the brand

I think the reason for the increased security is that they have very expensive jewelry laying around just in wooden boxes, other high jewelry shops like Cartier also have very high security measures

Agree w ya. If im spending good money on quality garments it def wont be on cotton screen printed hoodies

I agree with the screen print shirts unless you really want it , personally accessories & silver has been my growth through progression and learning . Also how much was the rolling stone ring 💍? I actually been too 3 of there stores I haven’t seen it

Also visited Miami a week ago, Same think with the appointment happed to us and someone we met in front of the store, besides this I really liked the store and piece selection, especially the jewelry. Also had a very nice and funny salesman

Definitely interesting to hear your perspective on your visit! I will say that the Miami store doesn’t have as broad of a selection to properly represent everything the brand has to offer. For example, the NYC West Village store has the tshirt / hoodies / hats relegated into a closet sized room instead of an entire second floor like Miami does, and the majority of the rest of the store is dedicated to RTW, jewelry, and other more unique items. I’ve actually grown to become friendly with a few SA’s in different locations, so I actually find the whole appointment situation to be a lot more relaxing and enjoyable, and I can’t ever say that I’ve felt pressured to buy anything. That said, I do get where you’re coming from if you aren’t used to it. And yes, they definitely are very “Chanel-like” in that the majority of their best items are sold to clients before they hit the floor, kinda like how you’ll never see a classic flap on display.

Totally Agree ! had been rocking. Chrome Hearts from 90,s and i only love their biker rockers jewelries, not over size t shirt, ball cap, patches jeans etc.

Chrome hearts = really damn weird

Lol I actually love having someone dedicated to me. They lock the door for security reasons. I had the same experience at Bottega.

I live in Miami and I go to the chrome hearts Miami location frequently………they do have those crazy pieces…..I’ve seen all those pieces and even more versions of them………the problem is that chrome hearts Miami location just never has stuff in stock every single time I go…….gotta order ya stuff and wait

when i was at their hollywood location they had a bunch of patchwork jeans and leather jackets + the shoes you were talking about. The prices for all of those start at like 4k+ though

Never heard of them, buy your videos are so much fun I ended up watching it 😀

Chrome heart lover. I agree with you. Many people buy hoodies and tees and end up avoiding the main stuff like jewelry and leather work.

Will be waiting for the next video)

this is true with every brand, rick owens probably makes infinitely more from their drksdhw ramones than they will with their hugely interesting and unique pieces

I thought I was the only one! Chrome hearts is so crazy hype in the fashion community and I’m like wtf this is such tacky GARBAGE. Thought I just didn’t get it.

i went to chrome hearts ginza and the SA were super nice. i didnt bother with the tshirts those are mid. went straight to the jewelry and she was accomodating enough that i almost tried everything 😅 SA even went ahead and let me try on her own chrome hearts pieces that were not available at the store

How much was the ring

what a moment

Yeah you gotta ask for certain pieces or they order it/ make it for you. It’s definitely pricier you can get all those pieces for the right price that’s what the brand is like Ferrari pay for the parts exclusive colors and performance packs

8:45 that nail ring is literally just a knock off of the Cartier one lol

I’ve been to the ch store in Paris last April. Staff were nice but the goods were overpriced crap.

The stores really aren’t for their core customers because they don’t have core customers. They have core clientele. Glasses and jewelry are their ‘novelty’ value products for the general public. T-shirts and sweatshirts are the poor people items. The custom work is where it’s at. But most of us cannot afford that. Those that can tend to be celebrities in music, movie and fashion industries.

people love the screen printed hoodies hats and shirts from cuz they show off that you can afford to wear chrome hearts with literally screaming look at me here in munich germany most people know ch for their printed stuff and maybe their jewelry

My biggest gripe with Chrome Hearts is not even their t-shirts and sweatshirts but the quality of those items. They are printed on 1oz trash. Literally the worst quality I’ve ever seen. If they were to just use better blanks I’d be at least fine with it. I visited the Vegas forum shops location recently when I was there for the when we were young emo fest and the regular t-shirts that were on display were printed on WAY better and thicker (at least 10oz) blanks, and they had leather tags. That would make the $300 price tag WAY more reasonable so I’m really hoping that that’s a permanent change by them. It’s too bad your first store experience was so weird. The Vegas shops are the only ones I’ve been to and you don’t need an appointment so I assumed all the stores were like that. I would’ve definitely felt way more on-edge if I had someone walking me through every step. The Vegas workers are super chill they literally just let you in, let you know they have the magic keys if you wanna try anything on, and leave you alone unless asked. I even take pictures every time I’m there. Blatantly and as many as I want. Never gotten asked to stop.

great video man

i love rick owens but i like chrome hearts too

It’s a mix of Ed Hardy and The Buckle. That being said…in this country right now, certain groups of garbage humans will do what’s called a “smash and grab” They do it at high end stores. Usually you hear about it in Beverly Hills all the time. These leeches are even know to drive cars through the front window at Nordstroms. It’s so pathetic. Anyways, I guarantee that has something to do with no door and a security guard. This is what our country has come too. Anyways, I would never wear Chrome Hearts. It’s not my style and I can’t afford it BUT Jesse Jo Stark is a really good singer and makes decent music, believe it or not.

You should talk about the recent teddy fresh “scandal” and give your opinions on it. I’d love to know how a fashion nerd like you views it.

Is no one talking about that awesome Prada? SLAY As for Chrome Hearts like ERD Hermes tier prices for “punk”fashion is…a choice

Louis Vuitton, Gucci etc. Do the companion stuff in every store I’ve been at in Europe. And yes, I usually end up buying something 😆

how much did you spend for the ring ?

They dont let looters play games…

I’m trying to understand the CH hype & found this video. Real Q tho…how does the fire chief feel about the fact they LOCK A STEEL GATE behind each customer?! I can’t fathom how this is allowed when exits are required to be operable by anyone in the case of an emergency. As for the private SA - Hermes does this as well & its really meant to help. They’re able to tell u details about an item or the brand which you otherwise wouldn’t know. It helps foster a love of the brands history & craftsmanship…but ya, it can make u feel pressured to buy for sure!

I dont know about you but it doesnt bother me if they come along least i can just ask for something whenever i need but if im not interested of buying anything that day just say thank you and go its that simple bro.

Chrome is dope …

the nail ring is just Cartier clone lol

I just don’t think they care at all. They know their stuff is good quality and hand made. Their whole brand persona is not giving a fuck. Hence the “fuck you” engraved into the floor at the entrance to their Hollywood store.

They are overpriced sterling silver XD, i have the same issues you do tbh. Im enjoying John Hardy now or in a cheaper sense James Avery from your Local Dillard's

You should hate it. Its old used Levis jeans priced at 4 grand. Its crazy people like this nonsense lol

The jewelry is where it is all the other stuff is just meh

video be like: i'm broke type shit

why u such a hater on chrome hearts lmao its a bit much and they take it too serious in the store but who cares

Money laundering?

ur sad buddy

W trash

dude grow a beard or shave. you got 6k followers no one knows who you are