Should Tata (Land Rover) buy Fisker and make THIS a new Range Rover Evoque Electric?

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What if Tata Group (who own Land Rover and Jaguar) buy Fisker who are currently in some financial difficulties?
This is the Fisker Ocean Hyper Extreme Edition One and it’s very much like a Range Rover Evoque or Velar. They could quite quickly use Fisker as a sub brand or put their badge on this and call it the Land Rover Ocean ?
They need to get into the EV market quicker and this could be a quick solution.
It’s a Sports Utility Vehicle (SUV) that could fit the brand really well and it’s ready to go (well, pretty much, needs some software finishing!)
Huge battery of 113kwh which gives a range of over 400 miles potentially and at sensible pricing.
Some great features are included in this car and I think would fit into Land Rover product line up really well.
It’s just an idea. What do you think could keep the Fisker name alive?
Thanks for watching.
Richard Symons
R Symons LTD "RSEV"
EV Specialist based in New Milton, Hampshire on the South Coast near Southampton and Bournemouth
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Опубликовано:

27 сен 2024

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Комментарии : 276

@alancobbin 5 месяцев назад

It’s great to see someone rallying for Fisker instead of slating them,I sincerely hope they survive,cheers Rich and team 👍💪😉

@PJWey 5 месяцев назад

Car salesman mode engaged…

@Alan-xk9rk 4 месяца назад

@@PJWey😂😂 Richard is probably got one and trying to offload it 🤣🤣👌

@rcpmac 4 месяца назад

@@Alan-xk9rk haters going to hate…

@Hayles6677 5 месяцев назад

Yes, yes, yes. Great idea. Hope Fisker survive.

@bitmanev4331 5 месяцев назад

Should be good for my shares ;)

@colinpearce3249 5 месяцев назад

What a great idea, Richard. If only JLR could be that clear headed.

@GoGreenAutos 5 месяцев назад

You're right Richard, it would be a good fit for Land Rover. And the Fiscker Ocean is made by Magna Steyr who also make the Jaguar i-Pace, so that fits well for LR too.

@JK-lu1dg 5 месяцев назад

I was also going to say they're made by the same people that make the electric Jag. I love the concept of the Ocean. It's a big shame (and it's also rather curious) people seem to have turned against it in such a big way.

@RSEV 5 месяцев назад

It’s a good car, just blighted by software that’s now ironed out completely. But I’m using this car daily and it’s a pleasure

@ObiePaddles 5 месяцев назад

@@RSEVWhen I heard about it I decided it would be my ideal car. Delays and no RHD meant it came off my radar as a purchase. So got a Model Y and delighted with the purchase.

@ObiePaddles 5 месяцев назад

@@JK-lu1dgV1 software was terrible and so released a bit too early really. Got the reputation that killed sales and V2 was great by all accounts but too late.

@key2adventure 4 месяца назад

Great idea, and as they are made the same place as some Jaguars, it isn’t too far fetched. The software glitches is the only problem with this car, but that can be fixed. Otherwise it is an awesome car, and it is a pity if it doesn’t survive.

@googleads1060 5 месяцев назад

Imagine if Fisker survives this. They would make a movie about it

@ObiePaddles 5 месяцев назад

‘1990 wants it’s 3 spoke wheels back’.. Possibly the best comment you have ever done on a review, and I’ve watched them all!

@MarkGarnettUK 4 месяца назад

“Apparently it takes a lot of money to start a car company” was pretty good too.

@benderbalsam7066 5 месяцев назад

I've said that Honda should cut ties with GM and buy Fisker.

@stephenharper5800 5 месяцев назад

I hope this car survive, great looking and has great range , shame its not looking good for them 😢

@MrLarbel 4 месяца назад

Love my Fisker Ocean One. Honestly less care who will purchase them as long as they survive.amazing vehicle even with the software issues

@timoliver8940 5 месяцев назад

Land and Range Rover fan here who, had Fisker not suffered the worries of what happens if they collapse would now be driving an Ocean Extreme instead of the new electric Mini Counttyman Sport alongside my 2023 Defender D250 90. If JLR could keep the present fire sale prices they would have a winner on their hands. It’s a wonderful car with an amazing ride on steel springs and 22” wheels. OK there are some OTA Updates to come to cure the software issues and complete the “toys” owners have paid for but haven’t yet been activated

@rexeady4325 5 месяцев назад

Owned Land Rovers for 25 years and only left them when I wanted to go electric. If this had been available I could have been tempted. Nice idea but who will make it happen?

@evostu7814 5 месяцев назад

It wouldn’t break down enough for it to be a Land Rover.

@powersurge6878 5 месяцев назад

That’s why they need it

@tesla-spectre 5 месяцев назад

Actually it does. Check some angry users esp in the US. And also Brownlee.

@purpleotter10 5 месяцев назад

I dunno, Fisker got form

@rmorales1029 5 месяцев назад

@@tesla-spectrewhy breakdown round talking about? Brownlee was concerned about the software. He said the build quality was very good.

@steveclarke3499 4 месяца назад

Aaàq@@purpleotter10

@borislavmirchev4839 5 месяцев назад

You are 100% right and the car is good too, hope they do it.

@tonyn3227 4 месяца назад

Car isn't good, if it was wouldn't go under.

@teenspirit247 4 месяца назад

I think it's a great idea, I love the look of the car and would love to see it survive even if it was under another brand. Great positive review by the way.

@ericvet8b 4 месяца назад

What a great idea, Richard. I hope you’re into something.

@memyselfundeye 4 месяца назад

Already has a fully electric tow hitch built in and can tow 1500 pounds . There are pre drilled roof rack mounts as well, so this thing is ready for weekend camping trips and country getaways. I have had mine since Nov 2023 and put 6800 miles on it. Aside from a few early version software glitches, its been a reliable, fun and attention grabbing car. The range efficiency keeps getting better and by the time we get (if!!) software update 4.0 (currently have 2.0) its gonna be a truly awesome car. This is a great match, certainly better than some of the other possible buyer/investor ideas being floated.

@sz4128 5 месяцев назад

The dogging windows are perfect

@stevemilham7770 5 месяцев назад

Someone that’s looked at all the positives of what is, without doubt, a great idea and has been built with the best of intentions. I’ve got an Ocean One and yes, it’s got a few bugs BUT, the car is a joy to drive and probably the most comfortable motor I’ve ever had. The car goes from Somerset to Kent on a weekly basis and does so easily without having to stop to recharge. Well played you…

@JK-lu1dg 5 месяцев назад

They're a smashing looking car.

@gaz7560 5 месяцев назад

I would buy one if I had the money, they are a great looking vehicle.

@AdrianMcDaid 5 месяцев назад

But who fix it it went wrong . If possibly there days are numbered . No software updates etc to fix the bugs even after v2

@peedeegt 5 месяцев назад

Congrats……you would have just dropped 30k on a large paperweight lol

@AdrianMcDaid 4 месяца назад

@@peedeegt it runs and drives .

@johncrosby7985 4 месяца назад

Totally agree with you Richard it needs rescuing and sooner rather than later , I was hoping Musky would step in but no joy there 🤷‍♂️ not as if he’s short of a few bob 😉 Great video keep em coming 👍

@therealjeffg 5 месяцев назад

Well done Richard. A fantastic looking EV….it would be a shame if all that development and design ideas are wasted. Come on Tata…buy them!!

@davidhammond9816 4 месяца назад

At last a proper UK review, thank you. Unbiased (as usual 🙏) and no hidden agenda about a few software errors that are mainly fixed. Thank you

@jaker3151 5 месяцев назад

The Fisker Ocean seems reasonably well built and it drives reasonably well. The software is quite buggy but that can potentially be fixed over time with software updates, if the company survives. I hope Fisker can find a way to survive as more choice is good for the consumer. Also the next car they had in their lineup, the Fisker Pear, looks like a very interesting car too.

@williammykura2342 4 месяца назад

Yes - absolutely should be the next Landrover and drag LR into the 21st century. And remember the original Freelander Mk1 had a drop-down rear window which allowed surfboards, ladders etc to be carried with ease. I still have one and love it.

@ImmaBeast713 4 месяца назад

Great idea, it's a beautiful car and the only issue is management, bad owner, bad CEO.

@monsterpatbro1041 5 месяцев назад

I store a TV in mine. It fits perfectly under that boot area. The Ocean always did have a range rover look to it and in a good way.

@johnkellett7797 4 месяца назад

Brilliant idea. Let’s hope TATA watch your video.

@nazcalad530 4 месяца назад

Is it not made in the same factory as the Jag E-Pace / Tata?

@jaker3151 4 месяца назад

Apple have massive cash reserves and two days ago they announced a $110 billion share buyback. Imagine if Apple used some of that cash to buy Fiskar and updated the cars with their easy to use and reliable software.

@RSEV 4 месяца назад

That’s a great idea!!! Better than mine 😂

@geoffhemingway3926 4 месяца назад

I was on the M5 recently with my wife and son. A Fisker Ocean pulled along side us (we were in slow moving traffic) and we all said what a fantastic looking car it is. None of us could take our eyes off it! It's a shame about all the reliability issues and poor build quality, but then I suppose that would be a good fit for JLR who make some of the most unreliable cars on the road! I would love JLR to turn things around and start building cars as reliable as the Japanese and Korean brands. Maybe buying Fisker and fixing the Ocean will help them do just that. Great idea Richard!

@carenthusiast684 5 месяцев назад

Thanks for the enlightening and positive video on the potential of the Fisker Ocean as a Range Rover. I saw the potential a few months ago with their designs for the Fisker Ocean Monterrey Edition and their more rugged version for the outdoors they were planning. Great idea, and would be a great addition to the Tata Motors Land Rover line.

@BartSantello 5 месяцев назад

Really would like to see Fisker make it. Beautiful car.

@Whatshisname346 4 месяца назад

This would be a great move. JLR need to sell more EVs and a restyled version of this with a different interior would be perfect. Another upside is that it’s already being produced in the EU so there wouldn’t be the import tariffs in some of its largest markets. Plus Fisker have the Pear under development which would make a decent E-pace replacement (with a proper jag interior) and very low production cost. The Fisker brand is probably tarnished beyond recognition by now, except among diehards so rebranding with an established brand would keep a potentially great car on the road.

@trevorsbarkingmadchannel4501 5 месяцев назад

Yes great idea indeed. I hope someone goes in either them or buys them out as the car is stunning. Fingers crossed 🤞

@MW-uh1xv 5 месяцев назад

I saw one recently. First I one I'd see on the road, and i thought it looked amazing.

@ObiePaddles 5 месяцев назад

Brilliant, brilliant idea. I could imagine a Land Rover Fisker, a bit like there is the Land Rover Évoque.

@timrothwell33 4 месяца назад

I actually saw a Fisker Ocean parked up near our house yesterday

@Sean_S1000 5 месяцев назад

its a really lovely looking car, if i had the money i would get one possibly

@tumentumengoosh5178 5 месяцев назад

Wow! How nice if Land rover buys or partner up with Fisker and updates this care more! So much rooms to improve and develop further! This car is the only one which can compete with Chinese EV in the future!

@bill_heywood 4 месяца назад

Good idea. Wait for Fisker to go bust and buy the IP for a song. Magna already build the iPace for JLR, so they can keep building the reengineered Ocean

@gregturner_awod 4 месяца назад

Great suggestion Richard. No Fiskers where I live in Australia, but if TATA were involved the Fisker Ocean could be developed to be everything you’ve suggested. Pity you haven’t opened an RSEV in Australia!

@Optimisticaboutit 5 месяцев назад

I own an Ocean Ultra and absolutely love driving it!

@billycan8852 5 месяцев назад

I agree , would be good for Land Rover.

@OldCodeMonkey 4 месяца назад

Agree 100%, genuinely hope it happens.

@martinweston8147 4 месяца назад

Yep defo looks like its got the reliability of a Land Rover ;=)

@FrankGallagherr 5 месяцев назад

Bloody good idea mate let’s have some fish and chips and a pint

@jacko101 5 месяцев назад

A Fisker Ocean drove past me today next to Greenwich park, it had nearly the same number plate as that one. LJ73 FNS

@matthewspry4217 5 месяцев назад

Thanks for a great review of the ocean 🌊 i agree with every points

@kimedwards3937 4 месяца назад

Land Rover need to sell 22% EV in the UK or buy 75% EV credits. Buying Fisker would sense stop £15k fine per car.

@rnijhuis71 5 месяцев назад

Great idea, for JLR Fisker would actually be a step up in terms of build quality.

@0-Will-0 5 месяцев назад

Re LR + RR owners switching to electric, I saw on the EV9 Facebook group that quite a few LR users are switching to EV9.

@darville7521 5 месяцев назад

That’s me. The lease on my 2021 Discovery 5 HSE diesel ended. I now drive leased EV9 GT Line. Both 10 square meter cars… My Disco was a great car. 100 % reliable. Loving the refinement of the EV 9, though not at the premium level as the Disco..

@stephenclay6852 5 месяцев назад

Agree with you Richard. Land Rover should buy fisker out because Land Rover would get a ready built Ev cross over cheaper than designing one from scratch

@rcguygarage 4 месяца назад

Well done showing and display of a truly great vehicle that just needed a different kick in the pants to keep moving forward.

@CommunistMonster 4 месяца назад

To be fair even if it’s unreliable, at least it would fit in with the rest of the Land Rover range

@leearnasnell 4 месяца назад

I think you might be right. Good call.

@newtonsofashley8150 4 месяца назад

Agree love this. Hope they make it and improve the software.

@80y3r9 5 месяцев назад

Just call it the freelander... Fits in as is

@hummerltheOh 4 месяца назад

More variety is always good, and the workers at Magna in Graz would sure be happy if Fisker would go on producing cars there

@typxxilps 5 месяцев назад

best idea so far ... would fit quite well

@hummerltheOh 5 месяцев назад

Range Rover E-Voque you mean? Or EVoque

@RSEV 5 месяцев назад

Perfect 👌

@nilrem7766 4 месяца назад

Its interesting to watch your review and compare it with Marques Brownlee's review of the same car. I too hope Fisker make it.

@rorywtharrison 5 месяцев назад

Great car, fingers crossed they can keep on trading directly and or via another OEM

@michaellord2844 5 месяцев назад

Feel for Fisker and owners, but JLR are doing shakedown tests with their own EV's. Have been for a little while now. See them through my village quite often.

@ambekars 5 месяцев назад

Totally agree, makes a lot of sense for JLR to acquire. The Tata group also has TCS which is one of the largest software development and consulting firm in the world - and should be able to solve the technical issues Fisker are facing

@MarkGarnettUK 4 месяца назад

Clever idea. The biggest problem with such a plan is once implemented and these were in the LR showroom, LR would be unable to sell their other legacy products.

@MrAndyj007 5 месяцев назад

id buiy one of these that looks better than any land rover!

@Emaratilfy 4 месяца назад

Should have been released with v2.0 software. This car needs better business people (I'm looking at you Henrik and Geeta)

@williameveritt3464 5 месяцев назад

If you did there marketing it would have been a best seller

@DeRhamme 5 месяцев назад

I agree with you.

@clipsonplextorfield3230 5 месяцев назад

Agree

@UltraviewXLimited 5 месяцев назад

Sound like a great idea Richard!!!

@shanedavis9166 4 месяца назад

Imagine a model Y with a 100+ Kwh battery. It would be the car it always should be imho.

@bowie4759 4 месяца назад

It’s a great car and being rebranded is a no brainer.

@Rabs73 5 месяцев назад

The reviews generally say the hardware is great but the software the issue, even version 2 needs some fixes. This can all be fixed so yes, let's not waste all the development that went into the Ocean.

@SimonLant 5 месяцев назад

Rich moving into Insolvency Consultancy now. I like it. 🎉

@PJWey 5 месяцев назад

Fits with the times…

@khalilshahyd9063 5 месяцев назад

The specs of the Ocean actually match up with the Velar. Not Evoque which is much smaller.

@morten_hannesbo 5 месяцев назад

Very smart solution for JLR to get CO2 relief and add a new product. Ford could be a potential buyer, too. Hopefully Magna will survive, otherwise Fisker is definately dead.

@memyselfundeye 4 месяца назад

God, please not ford. As a proud Fisker Ocean One owner I know i can’t be “that choosey”, but the only thing ford can bring to fisker is diminishing build quality and stupid cheap interior gadgets.

@morten_hannesbo 4 месяца назад

😊Ford owned JLR and streamlined production and then Tata took over. Ford desperately needs an e-SUV to reduce their avg CO2 footprint in Europe to avoid penalties.

@memyselfundeye 4 месяца назад

@@morten_hannesbo that might be so, but their build quality and QC is still a problem. I have the “privilege” of driving many fords for work ranging from Escapes to Mach E’s and Explorers. They just try too hard to be trendy that they woefully miss the mark where it counts- intuitive controls and ride quality.

@morten_hannesbo 4 месяца назад

@@memyselfundeye I worked for Ford for 8 years. Great company but with some flaws, yes. But at they say; for Fisker to survive longterm, first they need to survive tomorrow.

@grentheoldun 5 месяцев назад

A very good idea Richard

@DuesenbergJ 4 месяца назад

It’s a good looking car and the hardware pretty good when I tried it but the software was atrocious. Simple things like the power windows didn’t work properly. But it’s well worth a second chance. Hope Fisker Ocean will get one.

@ericvet8b 4 месяца назад

1:52 being in the UK and the Land Rover….. a kettle😊!

@MrAbw12345 4 месяца назад

Nearly new models in the UK are selling for £32k! Huge. Gamble with the parent company in Liquidation - prices will keep falling - worth the risk as they are great cars…..

@TheMadmax0609 5 месяцев назад

Yes they should buy Fisker!

@KenBradley-n5l 5 месяцев назад

i was all for buying one then the bad news about Fisker started to drift into the press and the internet. I would still buy one if major company adopted them and they had a dealer network. Not sure Tata would be that company as they are reportedly spending heavily to develop their own electric product on similar lines but would be probably fifty percent or more expensive.

@rtfazeberdee3519 4 месяца назад

Imaginative idea, could work. they could then have a different platform for a small Jag XE type saloon/hatchback

@bruintoo 4 месяца назад

LOL! They don't even touch the I-PACE anymore. JLR bought my 2019 I-PACE back as a lemon.

@lancewatson5952 3 месяца назад

Although that is NOT a bad idea, I don't think that it's a PRACTICAL idea. As it would make much more sense to KEEP the Fisker brand and make it a division of Jaguar/Land Rover.... That would create much more value and future growth for both Fisker and JLR.....

@andie9762 4 месяца назад

I agree.

@drxym 5 месяцев назад

I think there is some logic to another company buying out Fisker. After all, Fisker have a fully developed, in production car with all the tools, plans, processes and software to go with it. It's way cheaper than developing one from the drawing board. On the downside, Fisker don't actually make the car with their brand on it. Instead they outsourced production to Magna Steyr who presumably have their own stake in manufacturing and wouldn't just turn it over whether Fisker was bought out or not. I do think the only chance existing owners have of a future is a buy out. Otherwise they'll be cannibalizing cars for spare parts in no time. It's also worth considering that Fisker's car is sound from a hardware point of view but took a lot of flak for the software. It's not just parts to worry about, but whether somebody is going to maintain and improve the software.

@milesbuckhurst504 5 месяцев назад

Well said. Fully agree

@EM.1. 4 месяца назад

If Tata has the rights to the Rover name, fair enough. It should be a Rover.

@Baldy444 5 месяцев назад

Lovely car and exactly what Land Rover should've done already 🙄

@global_nomad. 5 месяцев назад

makes sense, but Tata is already collapsing/mishandling its own Jaguar brand.....let them save the future of their existing historied brand before buying a lesser known newbie. Jaguar were early innovators in the EV market and had new product to go but then it all went pear shaped.

@bradmaxwell1143 4 месяца назад

I think its an amazing idea, i was all but ready to place an order for one as a business lease car then it just vanished...

@ColinGarner-h1t 4 месяца назад

You say everyone wants an electric car but the internet and some manufacturers say the opposite!

@J555K 4 месяца назад

5:13 Richard the Meerkat

@apn42 4 месяца назад

Nice looking and well build car. Just remove dog windows, turing screen and other silly features and you're got something solid.

@andrewwilliams3549 5 месяцев назад

It's been reviewed and as a buying proposition for review it wasn't up to scratch for the money, being released as 'work in progress' that's why MKBHD gave it the review he did. BUT yeah as a Landrover with the backing of that brand and if they ironed out the numerous software issues it would be a good idea. BUT they (Jag) built the I Pace then couldn't be bothered to do anything else or even really capitalise on a great ahead of the game car. Maybe they don't deserve it.

@memyselfundeye 4 месяца назад

Marques also was the least prepared reviewer to test the car. He never even bothered to read the “bullet points” of the owners manual- especially in his second review- or else 75% of the “issues” he had would never have occured . The idiot complained about the car not going into gear and alarms sounding. Hey Jaq-ass, put your seatbelt on and it all goes away. He needs to stick to reviewing video games and cell phones.