Should You Use Dynamic Creative with Facebook Ads?

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Should you use dynamic creative with Facebook ads?
A lot of people ask me about using dynamic Facebook ad creative.
There are certainly advantages to using Facebook ad dynamic creative...
But I also think there are some disadvantages with dynamic ad creative.
In this video I explain the pros and cons of dynamic Facebook ad creative...
And how I like to use it.
#dynamiccreative #facebookadcreative #facebookadsdynamiccreative
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Опубликовано:

29 мар 2021

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Комментарии : 96

@CaroDee 8 месяцев назад

Hi Ben, big fan of your videos. Very helpful, thank you! - Is there any chance you could create an updated video for Dynamic Creative? This video is over 2 years old now.

@josephbendoski4305 2 года назад

This video was great. I just wondered if you had an updated as it's been over a year since you posted this.

@dylanjanis1 3 года назад

always top quality, cheers ben! nothing but class

@BenHeath 3 года назад

Much appreciated!

@imdeexpert5828 2 года назад

The problem with dynamic creatives is that it uses 1:1 or 4:5 ad into the stories, but i want to crop it to 9:16 which is the optimal size for stories. DCO currently do not do this automatically. Or am i wrong?

@SebastianDuqueC 3 года назад

Thanks Ben! Great video as always. I prefer dynamic ads, we have seen an increase in performance over other ad creatives, even for new accounts is our go to creative

@BenHeath 3 года назад

Awesome - thanks for sharing :)

@aleksandars9254 2 года назад

I think dynamic ads have been taking off lately, I've seen per lead cost reductions for 20%+ with a couple of video creatives costing only 30% of the reduced price...

@Digilenz 3 года назад

Thanks Ben, nice update for us !

@BenHeath 3 года назад

You bet!

@laurahiebert5040 2 года назад

Your videos help tremendously! Thanks Ben!

@BenHeath 2 года назад

Happy to help :)

@michaellayne9832 11 месяцев назад

Thank you, Ben! Very informative, as always.

@BenHeath 11 месяцев назад

Glad you enjoyed it :)

@flawlessnownow9176 3 года назад

Thank you. I just came online to see your video

@BenHeath 3 года назад

Hope you enjoyed it!

@muhammadjamal6417 2 года назад

Please tell me where I can find user comments for all the combinations ?

@DigitalSolutionsPh 3 года назад

dynamic creative has made me save a lot of time, which has allowed me to work on other things 😀 thanks Ben

@BenHeath 3 года назад

Thanks good to know :)

@yj_chew 9 месяцев назад

Nice explanation ... love your videos ... though I have tested recently that Dynamic Creative does manage to cute my cost per lead down ... and also from the Breakdown Tab I can keep track on how different ad creatives get leads too ...

@BenHeath 9 месяцев назад

Yes I agree and have actually released recent videos on that topic where I recommend using it :)

@photoclubio2577 2 года назад

Hi Ben, what would you recommend now after 1 year?

@karlsaliba8836 3 года назад

Havent watched it yet but i can already know its a banger 😉

@BenHeath 3 года назад

Haha - thanks Karl

@danielezabrini9857 3 года назад

Thanks! Very helpful

@BenHeath 3 года назад

You're welcome!

@jxxwong 3 года назад

this is so useful, thanks for sharing this

@BenHeath 3 года назад

Glad it was helpful!

@peterrigg3782 3 года назад

Surely it's not just a case of finding winning ads and creatives? Is it not wise to upload the same creative in different formats so that FB can serve optimally to different devices and contexts? For example, 1:1 still, 1:1 animated 6 second video of the elements animating onto screen, and a 4:5 video variant of the same. That is FB advice so that it can serve optimum creative based on user device and context. It's not just about finding a winner. Interested in anyone's thoughts on this.

@BetekenisvolLeven 3 года назад

Useful! Thanks!

@BenHeath 3 года назад

Glad it was helpful!

@jcjcjccjy 3 года назад

Thanks for the insightful content, Ben! That's exactly what I need right now.. But I have a question. Let's say I've turned on CBO for FB to help me allocate the budget, at the same time if I use dynamic creative/multiple text options, will FB get confused and slow down its learning phase?

@BenHeath 3 года назад

Hi Jessica, you are very welcome. No that's fine, you can run both at the same time :)

@jcjcjccjy 3 года назад

@@BenHeath thank you😊😊😊

@alinaislam5244 3 года назад

Thanks Ben, I religiously watch your videos and I've learned a lot :) You're my go-to

@BenHeath 3 года назад

Great to hear!

@sveikackas 3 года назад

Hi Ben, when you update new images for dynamic creative does it goes via learning process all over again? As when using your technique testing manually works easer :)

@BenHeath 3 года назад

Any significant adjustments will cause a re-entry into the learning phase but Facebook doesn't fully hit the reset button. They still use what has been learnt.

@cryptotortilla3951 3 года назад

Great video. It would be great if you could create a video explaining how to efficiently test ads and how to read the data! Thanks...

@BenHeath 3 года назад

Hi Mauricio, I do have videos that cover those topics on my channel :)

@anetakostic 3 года назад

Can you touch on Dynamic Retargeting? For example, if you have multiple products in your shop and you want to show specific product the users viewed.

@BenHeath 3 года назад

Good idea :)

@Freedomskills 3 года назад

Powerful insight thanks Ben 🚀

@BenHeath 3 года назад

Glad you enjoyed it!

@Freedomskills 3 года назад

How many ad sets do you recommend for £1000 ad spend budget?

@wasfia.a.hassan462 2 года назад

Thank you so much.

@BenHeath 2 года назад

You're welcome!

@gosolarpowerconsultants2546 2 года назад

Hey Ben, Dynamic Ads works for Lead Generation?

@PabloLopez-hl3xl 2 года назад

Hey Ben, has this changed? thanks!

@akbarselephant 3 года назад

I actually had a lot of success lately with open targeting, and not using huge budgets. About £5000 a month, and open targeting is performing better than lookalikes and super lookalikes.

@BenHeath 3 года назад

Good to know - thanks for sharing :)

@andrewrybeck7127 3 года назад

Hey Ben. It's crazy that you posted this video today, as I just searched for this exact topic. I manage multiple accounts, all of which are under $500 a month (some as low as $100-$200). Do you have any thoughts on using dynamic creative in instances with a smaller budget, where testing ad creative might just not be as tangible? Or would the CBO feature take care of this no matter the budget? I understand your logic behind being able to determine what part of the creative makes what impact when not using dynamic creative, but curious if this changes with smaller budgets? I appreciate all your help and for getting me away from the Traffic objective :)

@BenHeath 3 года назад

Perfect timing. Budget doesn't really affect my thinking around dynamic creative. With smaller budgets you want to reduce the number of variables you run at any one time. But that applies to dynamic creative or regular ads.

@imdeexpert5828 2 года назад

@@BenHeath The problem with dynamic creatives is that it uses 1:1 or 4:5 ad into the stories, but i want to crop it to 9:16 which is the optimal size for stories. DCO currently do not do this automatically. Or am i wrong?

@ahmadrashid225 Год назад

@osseilizakaria5521 2 года назад

Hey ben thanks forb ur videos its realy helpful How to optimize dc result ,should i turn off not performing ad and let the winner running or just les facebook do the work Or should i pick the winners one in new compaign ?? THANKS AGAIN

@BenHeath 2 года назад

Glad to hear it :) I like to turn off underperformers and then add in the best performing elements to test against those.

@gautamsharma559 3 года назад

Thanks for the indepth knowledge. Must watch for beginners.

@BenHeath 3 года назад

Glad it was helpful!

@goodnews6259 3 года назад

So you recommend using CBO and testing one element at a time? Does the CBO helps optimize for the best Ad, or for the best Ad Set?

@BenHeath 3 года назад

Yes and both :)

@goodnews6259 3 года назад

@@BenHeath thank you so much!

@gman7644 2 года назад

HOW do you keep say, a campaign of 4 ads from competing with each other, I heard dynamic ads don't experirece this. Thats my only sticking pint between the two apraches

@BenHeath 2 года назад

If you use CBO, that's not something you need to worry about :) Here's more info on that: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-WXOJGxIIriY.html

@fryderyku 3 года назад

I see new video from Ben I instantly click "I like it" I've never been disappointed

@BenHeath 3 года назад

Awesome - thanks a lot :)

@stevenflow5465 3 года назад

Hi Ben! I just want to ask, If I am running 2 different ads but with the same saved audience, is there a chance that FB going to show both ads to a same person?

@BenHeath 3 года назад

Yep :)

@stevenflow5465 3 года назад

@@BenHeath alrighty! Thanks Ben. 💯

@robvillatoro4067 3 года назад

Ben is a legend!

@BenHeath 3 года назад

Thanks a lot Rob

@lillittle 3 года назад

Can you do a video discussing instant experience?

@BenHeath 3 года назад

Good idea :)

@samsam-oh5py 2 года назад

You do auto or manual placement for this setting?

@BenHeath 2 года назад

Here's more info on placements: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-NbpwUaziXFI.html

@samsam-oh5py 2 года назад

@@BenHeath thanks.what about detail targeting

@BenHeath 2 года назад

Here you go: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-aoUZY9KWBos.html

@benjaminhawkin5564 3 года назад

Can using dynamic creative's help you get out of the learning phase faster ?

@BenHeath 3 года назад

Not that I've found.

@gosolarpowerconsultants2546 2 года назад

Hi Dynamic ads works for services business?

@BenHeath 2 года назад

Yes they can do - although they aren't used as often.

@gosolarpowerconsultants2546 2 года назад

@@BenHeath Thanks, Ben, you did a great job

@kenkroohs4856 3 года назад

Many thanks! Does FB tell you what worked best?

@BenHeath 3 года назад

Yep :)

@houseofayuda 3 года назад

Hey Ben, Akhil From India Could you please make a video on a campaign creation just to increase social media followers. Thanks

@BenHeath 3 года назад

I do actually have a couple of those. One for Facebook and one for Instagram. You can find those on my channel :)

@emilywoodads1 Год назад

Have you seen things working differently with the Optimize Creative For Each Person over the past year?

@freemandagospelrapper1642 3 года назад

I just want to know how can I target Christian audience on Facebook with my Christian clothing company.

@Digilenz 3 года назад

U can target christian music, christmas, and so many others christian related things in detail targeting in ad set level

@freemandagospelrapper1642 3 года назад

@@Digilenz oh okay. Do I search under Interest, Behavior? Thanks sooo much for your reply and help.

@Digilenz 3 года назад

@@freemandagospelrapper1642 Mostly under interest. U're welcome :)

@walididrissik1740 3 года назад

i love your videos, like really BUT please we can summerise them in less than 5min... Anyway you helped me a lot so i'll always be thankful !

@ridabrahim7604 3 года назад

Bro if you want the information you must have patience, this man is giving you things others don't bother to make a video for so just appreciate it and be patient