Simon Sinek Masterclass: The Key Steps To Finding Your Purpose 

This guy is literally the reason I have a £200k turnover business, 8 years after I read Start With Why. I was stuck in terrible organisations obsessed with making money and lacking customer focus. My business is now successful because it's about why I do it, not about my bottom line. The success comes and the moral business stance is the reason. Thank you Simon.

This is one of the channels that gave me the courage to start my RU-vid channel 5 months ago about self development. Now I have 291 subs and almost > 100 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I couldn’t have learned without getting started in the 1st place.

🎯 Key Takeaways for quick navigation: 00:00 🤔 Simon Sinek felt a growing discontent with his life until a friend pointed out that something was wrong, leading him to seek a solution and find renewed energy. 00:42 😌 High performance is about finding a sense of purpose and cause, not just making money. Simon Sinek envisions a world where people wake up inspired every day. 02:05 🌟 High performance is more about feeling in flow and having fun in what you do, where productivity and enjoyment collide. 03:03 🤝 Finding your "why" is crucial to high performance, as it provides a filter for decision-making and helps align your actions with your purpose. 05:08 🐉 Sometimes, to affect change, you have to enter the "belly of the beast," engaging with organizations that may not align with your values to inspire transformation. 06:16 🧠 When delivering a message for change, starting with curiosity, showing genuine interest, and understanding the other person's perspective can be more effective than simply telling them what's wrong. 09:28 🗣️ When discovering your "why," engage in the Friends Exercise: Ask a best friend what specifically about you makes them feel inspired and devoted to your friendship. 14:03 🌐 The power of "why" lies in communicating with the limbic part of the brain responsible for emotions and trust, rather than focusing solely on rational and tangible aspects. 17:07 💬 The language you use when communicating your "why" matters. Focus on expressing your love for your work or organization, as love is an emotional connection that can resonate with others. 20:18 💡 Sharing specific examples and stories that reflect your purpose can be more effective than using general statements to communicate your "why." 20:33 🗝️ Discovering your purpose and doing what you love can lead to a fulfilling and magical work experience. 21:30 🧲 Telling a specific story about what you love attracts like-minded people and repels those who don't resonate with your purpose. 24:31 💡 Having an outsider's objectivity can help in discovering your purpose or "why" when you're struggling to find it yourself. 29:08 ❤️ Being courageous and vulnerable with friends can lead to stronger, supportive relationships and better problem-solving. 33:48 🤝 Acknowledging that no one achieves success alone and seeking help from others is essential for growth and high performance. 35:37 💡 Understanding your attributes and characteristics helps you create environments where you can thrive and achieve success. 39:32 🔎 Being honest and self-aware about your strengths, weaknesses, and learning style can guide you in making choices that align with your true abilities and preferences. 41:10 📚 Struggles faced as children can become strengths as adults. Simon Sinek's ADHD and reading difficulties in school led him to develop skills like asking questions, listening well, and connecting patterns, which benefited him later in life. 43:02 🌟 Adversity and discomfort play a crucial role in personal growth. Avoiding struggles and over-coddling children may hinder their ability to learn and discover their true potential. 46:00 👥 Good leaders outlive their own lives by inspiring people to believe in something bigger than themselves. Iconic leaders like Steve Jobs are remembered for their impact on people and their ability to challenge the status quo. 49:14 🎭 Simon Sinek's approach to criticism and feedback involves discerning helpful insights from unconstructive negativity. He values the opinions of those he respects but doesn't let harsh criticism affect him negatively. 51:24 ✍️ Simon Sinek initially lacked confidence in his writing ability but overcame it by writing in a conversational style that he himself would enjoy reading, leading to the creation of impactful books. 57:12 🧠 Simon Sinek's trusted editor, Jen Hellam, complements his skills with her meticulous attention to logical consistency in his writing, providing valuable feedback and enhancing the quality of his work. 01:00:10 🌐 Achieving commercial success can lead to increased attention and scrutiny, but it's essential to remain grounded and not let praise or criticism define one's identity. Trusting the right people and avoiding self-absorption is crucial for sustained success. 01:01:19 🏆 Success is often accompanied by perks and privileges, but they are usually for the position one holds, not the individual. 01:04:22 🧭 Having a clear vision (knowing your "why") and surrounding yourself with honest critics can help keep you grounded and focused. 01:05:34 🌊 Pursuing a vision is like building an iceberg - most of it lies beneath the surface, and success requires continuous effort. 01:06:01 💡 Leaders should strive to create a legacy beyond themselves, where their vision continues to thrive even if they are no longer around. 01:07:38 🤝 Three non-negotiable behaviors for individuals and those around them: integrity, honor (doing right by others), and the willingness to improve oneself. 01:08:19 🤝 Honor involves not taking advantage of others' vulnerabilities for personal gain and doing right by people even in difficult times. 01:10:26 🤝 Valuable advice: "Get over yourself" - avoid self-centeredness and entitlement, and remember that you don't have to know all the answers. 01:11:22 🤝 "Three quarters of an answer is better than an answer and a half" - provide helpful insights even if you can't provide a complete solution. 01:12:33 🌟 To discover your "why," consider trying the "friends exercise," or use resources like Simon Sinek's book "Find Your Why" to explore your purpose. 01:13:00 🌟 Live a high-performance life with a golden rule: Strive for the benefit of others, not just personal success. Made with HARPA AI

Simon is never metrics driven. He focuses on why we should feel success as feeling only. I was unclear about my "why???" as well. After I began listening to him, I was able to figure out my "WHY" for being stuck in a Berlin train station in 2019. He is truly amazing gift to this world, and you can see how concerned he gets when his respected people call attention to his errors. He takes it gratefully and gets to work on it. My friend, keep on rocking! 🥰

This is a masterclass on so many different levels. I love that Simon touches on how adversity shapes us and makes us more resilient, but also how critical help is. I also want to praise the interviewers for giving time through this interview, for not jumping in, for letting Simon develop his thoughts, and for letting the interview be about interviewee and not the interviewers. I have watched a lot of interviews of Simon and this is one of the best. Well done and more importantly: thank you!

Thank you, 30 mins in and you changed my life. I have been struggling with my purpose and my “why”. I contacted my friend, found my why, and was then hit with a huge wave of emotions. I was a babbling mess at the end. Thank you.

The only bad thing about this episode is that it ends! Nicely done, guys! Great questions! Very fluid interview!

Simon Sinek is always an inspiration to listen to. His words truely resonate, as he says not with everyone but those who hear the message are the tribe.

Love Simon Sinek! Became a fan after listening to his interview on The Diary Of A CEO. He told a moving story in that interview about his brief trip to Afghanistan and what he learned through that trip. You've gotta listen to that whole interview because that was the best one he gave!

Ah, love how Simon always say something new in each podcast, so much wisdom!

Thank you for this conversation. I love this man.. It warms my heart to witness the kindness in people. When we support and encourage each other, amazing things can happen when we work together. This encourages me to keep improving myself and making a positive difference, even in the little things, even when no one's noticing. Our actions, no matter how small, can have a big impact and spread positivity throughout humanity. Sending love and hugs to your journey x

Wow, this video really emphasizes the importance of finding our 'why' in life. It's easy to get caught up in the 'what' and 'how' of our daily routines, but understanding our deeper purpose can be so fulfilling. Thanks for sharing this insightful conversation!

As long as people like Simon exist, indeed there is still hope for a better day tomorrow than it was yesterday. And as long as there are channels who's main aim is to find and sort of "expose" these people for the lessons they have to teach the common folk, then we are good. Very refreshing and very satisfying seeing content like this is regularly being uploaded in an era where tik tok, youtube shorts and insta reels are all created to keep us hooked in a screen, scrolling aimlessly just for another slight dose of unawarding and money grabbing dopamine. Keep ul the amazing work guys. All three of you. 🤜🤛

Listening to Simon Sinek is the best decision you'll ever make. LOVE THIS CONVERSATION!!!!

I knew Simon first time at the Ted Talk. I'm glad to listen to the Simon's talk again. Every time I took ,I aways learn something.

I deeply and profoundly respect and love this man. I have been following him and used his WHY since the v beginning and I am happy to say this his teaching have saved my life and helped me with others' lives when I used to work in a rehab centre and later as a psychotherapist and coach / mentor. Thank you for this interview and for the extended version on the app.

I know my why. Just reinforced this, passing few years. Now need to navigate the how. Thankyou Simon for you. 💜

When he said ask a best friend in order to find out your why, I felt very sad. So many young men are friendless nowadays. No connection and then no mirror to project one’s self off of. Social connection and support is the number one way to feel happy as a human. More and more men are experiencing financial problems and downward mobility. Drug use is up and overdoses are becoming more frequent as well as suicide. Not to mention a meaning crisis due to shifts from more religious beliefs to materialism and nihilistic attitudes. More work like Simon’s is needed for sure but also something systemic must change to help out some of the most forgotten and down trodden of society.

The most amazing life experience of Simon.

Many people from around the world have been inspired to action by books, by podcasts, and people like Sinek... I heard about him and his books back in 2020 through a program our Landlord(who's Real Estate Development company has grown exponentially)used to run on Friday's(Fire Fridays)... I wasn't ready then, many of us tenants weren't ready then(Young Aduls) but eventually the seeds were planted- many went on to start their own business, or transform their mindsets and lives... There places or people you connect with and you never remain the same...

This is the one that will bring clarity, self forgiveness and change for the better. This is the one where you are required to listen deeply... and again... and again. This is the one where those with no hope can find hope. This is the one that will help guide you towards your core, your inspiration, your meaning. This is the one. Don't take it for granted. Don't take it lightly. Don't laugh it off. Tune in silently and you may just find your purpose in Life. Thank you Simon Sinek for helping me find my Why over the last decade or so.

A great leader embodies several key qualities, such as inspiring and motivating the team, fostering open communication, and leading by example. They must embrace innovation and adaptability, fostering a culture of continuous improvement. Building trust and empowering employees to take ownership are essential elements of effective leadership. By combining these attributes, we can lead with authority and credibility, driving our organization towards sustainable growth and success.

Great conversation. Always fab listening to Simon. Thankyou for hosting.

Great conversation! Thanks! Great to hear from Simon again. It'd been a while for me.

The story with the Styrofoam cup is really good. It reminds us to stay grounded and be humble. We're not more important than a tree, an animal or a weed.

Great interview. Learning WHY is a journry. Keep it up and Thanks.❤

His life lived that is one bring back! Lessons and change for betterment! Thank you for you!

This interview is amazing - so much to learn here and so much to take in. AND I totally love the look on the two interviewers faces as he speaks - it's delightful! A look of childlike fascination...

Simon Sinek is an impressive inspirational speaker. Really worth 1:14 hours of interview. Highly recommended!

Thank you for sharing your story!

Wow brilliant interview, big long term fan of Simon, love how he shares his vunerability.

Loved this interview thank you guys 🙏🏾

this podcast really helped me to make sense of what "Finding my Why" is all about - I have dabbled in this before but this really got me to think in a different way and the ability to go and listen to the personal experience of Jake working out his why was invaluable

I REALLY REALLY LOVE THIS CONVERSATION 💖💖

I was diagnosed with ADHD when I was 35 and it made all the sense in the world regarding so many things. Loving hearing his personal story and life path 🙏

A hard lesson learned for me too late. My Clifton Strengths top 5 are Strategic, Activator, Ideation, Communication, and Command. I wish someone had told me long ago that 3/4th an answer is better than an answer and a half. Because I walk in a combination of all 5 of my top strengths, this has caused others to think I want credit for the many ideas that flow from my brain and out my mouth, when in essence, I am only sharing because nine times out of ten, whoever I am sharing with would never have the ideas nor draw the conclusions I do. The problem is, I go to the ones who I think can "activate" these ideas or change, and they rarely move on it, probably because of Simon's executive's quote. No matter how uncomfortable, I must be quiet and talk inside my head instead. So glad I listened until the end.

Simon Sinek, Jordan Peterson and a mic ... 📚🌊 _DAYS_ worth of profound material, worth being taught in school!

From a U.S. Navy Sailor - the part about military referring to ea other as brother and sister - HUGE SMILES, cuz it is so true!! I love you! IYKYK

I love his life lessons

He speaks so much about emotional safety and vulnerability. To me this is the key of this talk.

Created in God's image, we too are creators through language. The communicators are the innovators, movers, change agents, healers. We are how we are because that's how we are created. If we just work with the template, we work! Great conversation, thanks so much.

2:02: 🗣 Simon Sinek discusses the importance of finding purpose and having a vision in order to achieve high performance. 13:38: 😊 Understanding your 'why' and communicating it effectively is key to inspiring others and building meaningful relationships. 20:03: 👥 Discovering your why involves finding a sense of belonging and working with others towards a common goal. 26:19: 🤝 The importance of asking for help and being vulnerable in building strong relationships. 33:01: 💡 Friendships are essential to being a high performer and no one achieves success alone. 39:53: ✨ The importance of self-awareness and embracing struggles to develop strengths. 46:39: 💡 The speaker discusses the impact of individuals like Steve Jobs and their ability to make people feel seen and heard, as well as the importance of being true to oneself and not worrying about what others think. 53:09: 📝 Simon fired his co-writer after realizing they wanted to write their own book instead of helping him, and he wrote his books in a conversational and easy-to-read style. 59:19: 🧭 The speaker discusses how they choose their friends, the impact of success on relationships, and the importance of staying grounded and focused on their vision. 1:05:32: 🔑 Simon Sinek discusses the importance of leaving a legacy and the non-negotiable behaviors of integrity, honor, and self-improvement. 1:12:14: 📚 Simon Sinek discusses the importance of finding your 'why' and living a high-performance life for the benefit of others. Recap by Tammy AI

His talks are exceptional. Find out your Why?. He can easily convey any complex topics. I started listening to him since last 4 years. And i am now well organized, professionally happy and rich with cash flow. 🍻

Congrats on your finish! Just want to say your content is something I always look forward to and I like your perspective on the game, you deserve more subs tbh

Reminds me of someone who saved my life! Johnny short-lived he cared and wanted to give what he had!

Great interview, fantastic questions, you are fantastic guys, I was happy to subscribe to your channel.

So good!! Especially Simon's vision!! I totally second it. We need more people with this vision

Thank you for this interview!!

He is really blessed to have friends like that. And from the conversation, more than 1. But I hope he can also provide some insight for people who are not as fortunate as him. His example can defintely be helpful to the fortunate minority. But It is a little unrealistic for the majority.

Brilliant episode

Love comments about kids and comfort, so many parents should hear it

Simon is like no other in the business world ;*) because he makes total sense with a no nonsense about him.

Simon is exemplary of change con carino. With special caring that authentic, done w passion!

The time went so fast in that conversation! ❤

He motivates me soooo much. Love listening to him

What if I don't have a friend who picks up my call at 3 am or what if there are no best friends? How can I do this exercise? I love what you said that we are the products of how we grow up. That's very true, but hope there is a way out of that horror of an experience. @SimonSinek. I really liked this interview and like always, Simon you are a fantastic speaker and an even better writer. I came here because I liked the promo for this video, which hit me bang on as that's where I am at.

Fantastico! Simon emana positivismo practico y compasion. Esa conexion lo hace universal.

One of the most thought provoking talks I've heard!

We need to give our young men confidence by caring and support!

Thank you. 20% of this is gold, and that's a lot.

Hi Guys, I watched lots of Simon videos and I defined my company's why. The why makes much more sense than other concepts. And yes!!! Working is fun!!! Many people are expecting me to go into retirement because I have the age of retiring and... die. So I have lots of energy because I am doing what I love and in my case it is developing my company, provoking enthusiasm in the team, having new ideas and projects, travelling all over the world, meeting new people who are passionate about what they do, sometimes buying a dream car etc. Do you think that my brain is foggy because I am 66? That I am tired because I sleep sometimes 5 hours for 4-5 nights or even less? Not at all! Be passionate, learn to love what you do. Everything is interesting guys. Thanks to Simon because I feel less alone!

We need You to fix the society man ❤

Great video. Completely connected to him. Similar stuff to deal with. 😊

amazing watch, speechless after the end.

A analogia que ele faz do caro indo pro encontro é fantástica!

it is not courage to write a book, it is an inspiration.

Excellent topics, and questions to him.. ABSOLUTELY GREAT JOB !! Soo glad watched this!! ❤❤❤🎉🎉🎉

hi performance is always for the benefit of others ,...loved it

Give this man a shield ❤

Amazing episode, just love his way of communicating, easy to take in, flowing speech, inspiring! I was a bit surprised the way he was sitting, I could feel as he was uncomfortable in the beginning sitting in the closed posture with arms crossed on the chest. The interviewing guys could be a bit more welcoming, more warm…just asking a dry questions from the head does not make a guest feeling comfortable.

Simon, you are such a treasure! 😊

Really good podcast, also the lighting, audio, and camera is on point! It's a pleasure to watch.

wow that was a phenomenon interview, thanks!

Thank you for you, your message! Great leader!

Thank you. Incredible.

Yes community is important however your alignment with self must take priority for the moments when the 'others' are not available. Flow state comes from tuning into your own self. Initially that can/will cause separation in order to reset who you are. When we 'need' we are in lack. Work on that. Once fulfilment of self is achieved we can then live our best potential and give/be the best for others 🙏

This is essential... We all have Down Times in life. Identifying that you are not at your best and then converting that energy it takes to be down ( that is recovering the energy drain and redirecting that energy ) is a learned Skillset. No better time to practice that skill, then when you're down.

He's truly an inspiration

Great Podcast!

Simon is just amazing as human being.He inspires me every moment to be a better person and to believe that humanity still exists.

Very well spoken! Great interview.

Great conversation, tx. New subscriber here 👋

Oh I would love to hear the full video like you mentioned in this video, but it says the app is only available with an invite code ..... Can't see it there

I took Copious notes so so good

I like Simon and his talks very much

Amazing presentation. 🙏🏼

Just an FYI for you both. You've not uploaded the full version onto the app. Only this version

In this masterclass transcript, Simon Sinek discusses finding purpose, the importance of friends who truly care, the definition of high performance, the process of discovering one’s “why,” and the role of feedback in writing. Highlights 🌟 Simon Sinek emphasizes the importance of having friends who lean into tension and genuinely support us when we’re struggling. 🌟 He defines high performance as a feeling of being in flow, where work becomes enjoyable and productive. 🌟 Discovering one’s “why” involves understanding personal purpose and cause, and surrounding oneself with people who share the same vision. 🌟 Sinek shares his personal journey of finding his “why” and how it transformed his life and career. 🌟 Feedback plays a crucial role in Sinek’s writing process, with specific insights helping him improve and stay connected to his vision.

Many Golden Nuggets spoken here!!!

Well, I’m on a search myself. Unfortunately I’m in the dark at the moment, but I am trying. Things are challenging. High performance is the goal.

HELP :) - Awesome conversation! THANK YOU! You mentioned downloading the high performance app for free to listen to Simon helping find your why - but it seems to be members only?

An intimist conversation of the importance of finding your WHY

high performance is definitely for the benefit of others. Purpose is others fulfilling truly.

good podcast on how to increase book sales ;) finally we know where it came from

Great interview! Thanx!

Sir u are amazing...

Giant and a волшебник 🧙‍♂️ Thank you.

Great example of why body language is not an exact science … he spends a lot of this conversation reigning himself in by crossing his arms BUT those moments are when he delivers the most poignant information. THANK YOU!

Great leader!

I agree, a true prophet. That she was not widely recognised as one says that we are not ready to listen, not even to a voice as pure as hers