Myntra has recently launched its new digital campaign titled 'Bold is Beautiful' for its ethnic wear brand Anouk. This short story speaks up about the living of a single mother. On one occasion she is heard saying that "I become a topic of conversation whenever I move to a new location", this is the situation of single parenting women across the country. Despite they are well enough to take care of their children, they often become cynosure of all attention. In the story a single mother, Namrata is moved in a new locality with her daughter Ambika and asked about her husband several times. People are heard whispering about her character. When her neighbour said that Ambika needs to be with her father as well, Namrata says "Ambika is my daughter, since her birth she only knows me and doesn't need anyone else". That is the woman of today- bold, beautiful and courageous.
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27 май 2015
