Skin bleaching scandal in South Africa | Unreported World 

I'd rather be single for the rest of my life than change my skin tone to be more appealing to the public. I don't give a f****

Do they realize when they have kids their babies will come out dark skin.

Jeff is so unhappy with himself, you can see it in his eyes. It’s heartbreaking to watch.

Jeff’s problem is deeper than just his skin, there’s so much trauma in his story. I feel sorry for him, for everyone who struggles with the need to be lighter.

The bleaching makes the colour look unatural and ghostly looking!..😱

"On TV, we are selling a fake world, that's our job" Ain't that the truth

Mshoza passed away in 2020 due to complications of diabetes. One can't help to wonder if the chemicals in skin bleaching cream contributed to her death. She was only 37.

as a person from southeast Asia, here people bullies you for having dark skin. i really want to accept my own skin but i cant.

I live in South Africa,it's actually 10 times worse then the documentary is showing🙁

I honestly think the black skinned model was way prettier than the female rapper who endorsed those skin products

Please don't feel uncomfortable in whatever skin you have, there's no such thing as an ugly colour. You're beautiful just the way you are.

I am white. I find the darkest dark almost black-chocolate skin so beautiful and stunning. Anything that is natural and healthy is beautiful. I am delighted that the presenter stood against the pressure to lighten her skin to fit in.

Seeing educated college kids believing whiter skin is more attractive just kills me. I personally love & appreciate all skin tones. This thinking is so antiquated, it's crazy!

"the lighter the better" What a disgrace.

As a darksinned South African young woman, I'm so proud of myself for nor being sucked into all of this regardless of all the pressure

Jeff seems like a really decent guy. It's such a shame that he feels pressured to use carcinogens to promote his career. Hopefully he gets the confidence to try and make it in the music industry without them.

That rapper is very hypocrite and reckless and she doesn't look beautiful with her bleached skin and plastic surgeries. On the other hand, the black model is very beautiful. It's not about the skin people, wake up!!

A super white European here (white as snow, lol). Please DON'T bleach your skin. Black is beautiful, brown is beautiful, white is beautiful... Every other color or shade is beautiful!

I think the trap is that a lot of us suffer from hyperpigmentation. You try remove these spots with such products and then boom the compliments are endless and you start believing that it's because your light, when in fact it because your skin is even toned.

It maked me pissed when I had him say "the lighter the better" 😡

No no no black is beautiful. Please stop!

"We have to sell a fake world." I hope this made you realise how unrealistic and dangerous our beauty standards are.

South Africa has an EXTREMELY high crime rate, it seems bizarre that they would spend so many law enforcement resources on creams instead of theft or worse

It’s lowkey heartbreaking the way the female rapper remains in staunch denial at the end of the video when she’s confronted with the reality of what she’s endorsing. She’s determined to forever prioritize lighter skin over potentially dying or having her own skin rot away like that one poor woman’s. Then again, her denial is of the sort that revolves around not wanting to know- as if remaining in the dark about what those creams do will shield her from the reality. She herself admitted to having had an expert explain what the product contained but she can’t remember because she didn’t want to. The imagine of Beyonce on her blouse speaks volumes- aesthetics over health. I resist judging her though, as I have no idea what it’s like to be under that kind of cultural/racial pressure. The whole concept is so sad and I just hope she takes care of herself because I truly feel for people like Jeff and the lady that damaged her skin beyond repair. She must live in pain every day, I hope at least being treated for it can minimize that. I’m sure once people are past being truly helped, they do learn their lesson and shouldn’t be shamed- just use their stories as cautionary tales for others. That said, it’s great to see some South Africans embrace their beautiful, natural dark skin and promote it proudly as we saw in that photoshoot.

I do hope that one day all skin tones, from the palest ivory to the darkest ebony, will be celebrated as beautiful...

Jeff looks different because he grew his hair and beard! And it's his attitude that's changed because he thinks his skin is lighter.

This just hurts my soul. I recoil inside when I see someone with bleached skin. It's like their self-hatred is on display and is downright embarrassing. It hurts even more when someone gains some success with their natural beauty and then start bleaching themselves until they look almost inhuman. The brainwashing is just too real.

tbh we don't like what we have until sh*t happens and you regret what you had. That's why i don't want to touch nothing about myself, especially my face, im just the way i am and i need to accept what i have and thank God and everyone that cares about me for caring for me. . Stay strong everyone ❤

Lupita Nyongo anyone? One of the most beautiful skins I've ever seen.

Yellow bone today, but old dusty crusty tomorrow with all kinds of cancers and skin problems.

It’s clear that she’s confiscating the product then using it 🙄

I genuinely feel bad for them. Self love has to come from within and those of us who have it are truly blessed.

Why the hell do they use me like this Edit: holy shit 561 likes thank you so much!

The natural brown skinned woman modeling with the afro. She was gorgeous😍

The college boy they interviewed, jeff, was so handomse and happy even before the skin bleaching. So sad that skin bleaching is so big in so many countries

It's interesting that even the reporter describes herself as dark skinned when I don't feel she is at all. I can only imagine how people who are much darker than her feel in Bangladesh.

The dark skinned model on the photoshoot was extremely beautiful. Meanwhile the young lady who is endorsing the bleaching product looks like Ronald McDonald. Anytime you can tell a person that their choices may cause harm to their bodies yet persist in doing so, then you already know you are dealing with a truly stupid person. They either believe it will not happen to them or the effects are just not real.

"In TV we sell a fake world. " Its the reason why I don't admire TV personality that much

The black model is absolutely stunning, I adore her skin tone it’s beautiful. I really hope these people stay true to themselves, you can’t change your roots ❤.

This is so incredibly sad....to not be comfortable in the God -given skin you were born with because of what society dictates.

I support the banning of skin bleaching. The store own should be banned also. :-)

"Mshoza is one of the country's biggest female rappers" Me(a South African): who the hell is Mshoza??

This really hits home, colorism is so prevalent in communities of color. I tried to bleach my skin in college because I wanted to be more appealing. Growing up with a wide nose, coily hair, and dark skin in a predominantly white school and university made me feel incredibly undesirable.

The day people stop caring about your skin color. That day this entire skin whitening company would collapse.

They should endorse moisturizer, healthy skin is good skin

This reporter is mad pretty

I can't believe there are still people going through dangerous risks to look more beautiful, whether it's skin-whitening, plastic surgery, and the such. Everyone just needs to accept themselves the way they are, plus there is good modeling wear for all skin tones where no one has to result in operating or chemical risks.

Scary stuff. I appreciate the honesty of those who agreed to speak on camera.

Watching this just makes me love my dark skin even more

I am glad the police are confiscating these

The guy was so honest “On tv u have to sell a fake world”

This was so disheartening. Our skin is so unique….so beautiful. It’s a shame what “standards” have done to our self love & image. 🖤☀️

What’s funny is dark skinned people want to get lighter but light skinned people what to get darker

I thought the host was very empathetic and also asked all the right questions

arresting someone for selling skin lightening product is barbaric, and ridiculous

This has to be a form of body dysmorphia - how they do this to their skin and think they look better is beyond me!

I feel sad for the guy, he is so handsome, his color had no difference in his beauty.

Colourism is a real thing in South Africa even in 2019

I am Caucasian I used to go every summer to the beach to get a dark tan when I was younger, then I stopped because it made me look older, I had developed a sun stain on my forehead that would never go away, I used a skin lightner that I got at the pharmacy only on that spot and it's gone. it's odd how some people want their skin lighter and others get deep dark tans because they want it darker, I suppose we are never happy.

Tanning beds also can cause skin cancer. Should we make them illegal?

Getting pregnant with someone who uses skin lighteners then being confused why your baby comes out black lol

She said mshoza is more famous for her skin bleaching than her music 🤣😂😂😂😂😂😂😂😂 And yes she is right

The lady that said she is now considered "yellow bone" you are at best brown skin. It's still hard to believe that this is still going on.

Honestly the best thing they can do is social change. Changing the mindset of the people, especially the children about their skin and teach them how to love themselves. Let's make these practices a thing of the past. Natural is the new cool. I lived in South Africa when I was a kid and it holds a really special place in my heart, I hope that the whole of Africa will be free from colorism some day soon.

The lighter skin doesn't even look natural here. It looks almost cadaverous in a sense. Simply Casket Ready. Just horrid. There is a level of liberation to be felt when the decision is made to love yourself in spite of the negativity. It's the best kind of love in my opinion.

Self hate is getting worst.😢

It’s disgusting. You are beautiful whatever colour you are. You’re naturally beautiful and everyone should be proud what they see in the mirror

Do they realize they look a mess ?

As a South African, I'm so embarrassed at how true this all is. Eurocentric beauty standards still thriving in our societies

They should do a documentary about Korea’s skin bleaching injections as well ...

I had use tretinoin+hidroquinone in the past for melasma treatment for a short period of time and I had to avoid the sun and use sunscreen with high SFS with other medical creams during that time. How can this people think hidroquinone can be used as a cosmetics without any medical supervision? just unbelievable 😰

I'm Jamaican and this is an issue here too. They feel that a lighter skin means you are higher is society and more privileged sad.

The skin still looks black underneath. through the white pale exterior of the skin, you can still see the black beneath.

I don’t care which celebrity is light skinned, if men won’t marry me or who won’t hire, I am definitely staying black.

This is very strange for me as I am from Sweden and people here try to be more tanned since it is associated with wealth but in countries such as South Africa it is the complete opposite

I live in a middle eastern country. They sale these creams.

This guy😂😂does he know we prefer tall, dark and handsome

Most people selling aren't black, speaks volumes

Going to the extreme of hurting your skin and maybe causing cancer and skin problems and even organ failure just to look lighter is heartbreaking it s not just their fault it s what society makes them go through and the discrimination they get and the chances they lose because of being you it s really messy those rules and trends really messed up everything

RIP Mshoza... we South African miss you so much hope your family knows that we dont remember you for your skin but, for your talent and you were such a great mom to your boys 😭😭😭

I have a normal Filipino skin color yet people here in Manila thinks I am dark and two of then literally calls me "Negra". I just shrug. I love my skin color.

“As long as white is seen as more beautiful, skin bleaching will never come to an end”. I completely agree.

As a South African woman I am absolutely shocked and embarrassed at this! I always thought we were abit better (when it comes to skin bleaching) than other African countries eg. Nigeria. 😳 Also, RIP to our Kwaito star Mshoza 🕊️😢

this is self-hate at its finest

They need psychologists. This is deeper.

That model with darker skin near the end is gorgeous!!! Her bone structure is wonderful and goes well with her color, she's much prettier than the rapper for sure!

the police officer, she herself has a bleached skin

Black skin is healthy sun loving skin. As a pale white woman having to use SPF 50 to go outside I would give anything to have some melanin

11 pm: just one more video 12 am: ending up watching documentaries

If these black women and men took all the work that they do in destroying their features and used it to promote their natural features , we can change the standards of beauty to work in our favor.

This was a great documentary. I especially loved how sensitive and thoughtful the reporter was here. Jeff, wherever you are, I hope that you are well. Mshoza - may you rest in peace. The world is a cruel place

This is not just a South African issue, it's a global problem now.

Im an extremely dark african woman and I love it 🤩

This is so sad. My sympathy goes out to darkskinned people who face discrimination for not being lighter.

As an Indian brown girl I deal with a lot of pressure everyday because of my skin tone....but with maturity, comes self acceptance... I've been so obsessed with looking lighter till the age of almost 17 years. After that I embraced my skin tone and deep inside I'm at peace with this. But you can't shut up society and the relatives. A brown woman feels happy to destroy a brown girl's spirit , I'm so done with it .

I used to be teased as a kid for being super pale. I was called a ghost at one point because i was so pale my skin was slightly translucent. I remember trying to spend more time outside without any sunscreen, only succeeding in sunburns. I found out later many childhood severe sunburns is a high risk factor for skin cancer. Im constantly checking my freckles, already had 2 snipped off. This whole video has given me a new appreciation for my skin. Its comforting seeing what i considered ugly on myself is the goal for some, grass really is greener on the other side.

lol I have light skin and its heavily blimished, I'd trade that for darker smooth clear skin ANYDAY, these people need to wake up !!

The officer isn’t bleaching HER FOUNDATION JUST DON’T MATCH 😂😂

Why are they so pressed on what others do to their bodies? They don't want them to be lighter because they don't want bleachers To be seen as higher socially than they are.

It will only come to an end when you see yourself as you are .