Why India's Fair Skin Business Is Booming 

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They rather pretend those Ukranian women are Indian. Such self hate.

I was born dark, so everybody accused my mother for eating the wrong things when she was pregnant. Imagine hearing this when youre like just a toddler.

The actress said "Thank you" at 5:40 when the reporter called her "very fair". It verifies how fair skin is considered better or that being fair is something to be proud of. Colorism is prevalent in Indian society and it's gonna take a long time to change people's mindset.

12:37 I felt bad for that girl. She was close to tears. I hope someone gave a hug to her after that and told her the truth. She's a beautiful strong woman and deserves everything the world has to offer

The girl explaining that she can’t get a job because of her skin is heartbreaking.

The Indian actress received being called “fair” as a compliment and even told the reporter “thank you”. This speaks volumes.

My Vietnamese mother is obsessed about keeping her skin fair. She wears hats and masks and covers her face with an object if she is caught without protection. This bias and business is booming in east and Southeast Asia as well. This is kind of like the beauty and desirability trend you see in having a golden sun-kissed tan here in America, except the opposite!

I remember nearly getting into a fist fight with my mom and aunts 2 days after giving birth to my daughter. Why? Well, apparently my baby was not fair enough. I had a difficult pregnancy and had suffered through labor contractions that had lasted 4 days. So I wasn't in the mood for their BS.

" i think i am brown" The lady says shes very fair and the actress says " thank you" Tht shows her mindset

In Asia, tanned skin is associated with labouring, outdoors in the fields. In the West, tanned skin is associated with exotic holidays and leisure activities

As a fellow Punjabi. There is no reason to ever DO THIS! Fight against the messed up system. We are all beautiful no matter the shade of our skin.

I'm not Indian but I'm from the Caribbean where in most places having fair or white skin is highly praised and if you're too dark you're made fun of and told to bleach your skin which a lot of people do there. I was born light skin and was always praised and complimented by family members even my parents which made me and always makes me uncomfortable. My aunt even said to me one time that she wished she had my skin color. Every time they do that it just made me feel like I wouldn't be as loved if I wasn't light skin.

This piss me off on how they don’t use the actual Indian models when there’s plenty of gorgeous Indian women out there. All because of skin color?! It’s Stupid!

When the actress said "thank you so much" on being called a 'fair' girl. It spoke everything. Thats the mentality right there.

When I was born my mom told me that my relatives came to see me and they said: "How this dark skinned woman gave birth to a light skin baby" they were shocked! relatives are wolves in sheep's clothing!

I'm by default is a bit fairer than my cousins and they talk about my skin in such an admiring way that I cringe some times, in reality they look far better than me just somehow society has programmed us to think if you are fair you are more beautiful which is ridiculous

Nobody's gonna talk about how trash those actors were in that audition.

As being an Indian, I am ashamed to live in a society where people are judged by their :- 1. Skin. 2. Caste. 3. Income.

I am a white girl who spent 3 months travelling all around India and it was extremely noticeable. So many times kids would touch my arms and feel my skin. All the lotions, soaps, and sun creams had lightening products in them. In fact, in India and Indonesia it was very difficult to find them without, It was sad to see as to me, dark skin is beautiful and absolutely nothing to be ashamed of. My Indian friend (who is from a wealthy family) said that when she was born, her mother was disappointed in how dark her baby's (my friends) skin was, and that was coming from a high caste still.

Its quite a shame that we still blame colonialism for this. India has always been obsessed with fair skin. And even if this hate for brown skin is due to colonialism, it's been years, and everyone involved in it is dead; we cannot and should not blame them anymore. If a simple concept like "No skin colour is better than the other" is beyond our grasp, only we are to blame.

That lead female actress was trying to hide that she uses the skin bleaching products by playing stupid. She isn’t fooling anyone though.

Interviewer to the girl: "I think you're very fair" girl: "THANK YOU SO MUCH" that answer literally proved the whole point of the research/documentary.

Trying to blame this on the British is ridiculous. The Mughals were Persians, the royal court ladies you see in paintings are very fair. It's sadly a global thing. Genghis Khan took the fairest women from the whole empire back to Mongolia.

As a fully the blackest guy on the planet (as seen on my profile pic), i feel like people lack information about these differences in skin tone, dark skin is gifted to people mainly rich in Vitamin D which protects us from most dangerous sun's rays, it's a gift. I have done many trips around our continent and I've seen who different in dark skin tones we are. In cantral Africa and India, the more you approach the so-called Equator line, the more people are darker. It shows exactly why we have such a gift, but I always hate or sometime wonder why do people not embrace these differences as a matter of fact a kinda force of self-defense towards place, adaptation rooted from evolution of humankind. It's obviously easy to change dark to light but never possible the contrary. Love yourself like you're, know why is the biggest advice I can offer to anyone suffering with self hate, or low confidence due to his skin tone.

“You think I’m fair? Thank you very much” lol- that says it all. That chick was a walking embodiment of the culture

Imagine destroying melanin; the very thing that helps Indians survive the heat and have healthy skin.

Indian parents, boys and girls should watch this documentary, it will be an eye-opener to those suffering from the disease of fairness.

"My mom gave me this skin, and I love it." Made me tear up a little. It just put into focus with a single sentence how unnatural and wrong the narrative of "fair = beauty" is. If your ancestors were beautiful as they were, why you shouldn't be deemed as beautiful? Melanin as also very protective and reduces the damage to skin and even DNA deeper in your body from radiation. You can compare how much more youthful very dark skinned people appear to very fair people when they reach middle age and older, and in the US where people live in the same area the difference is very apparent. *No skin color is better than another*, but if people developed a preference it would be more logical for it to be darker skin since we would look youthful for longer. There is of course the benefit of fair skin absorbing vitamin D better, but this can be supplemented in the diet. I just wish people everywhere were allowed to feel comfortable in their own skin instead of having fairness arbitrarily held as ideal in so many places around the world

And we're just going to pretend that we didn't see Priyanka Chopra endorsing skin bleaching cream...?

Damn. When she said Indian models are getting booked everywhere but India... wtf does that tell you 😢

unfortunately, this bias will never go completely

As a Filipino it always reminds me of colorism back when i was a kid, majority used to say that people who've had a dark skin described as dirty and poor so whenever they applied for job they often treated unfairly and rejected.

the actress was trying to avoid the question while simultaneously ironically being proud about being called fair 😐 at least the guy didn’t BS at the end...

The female lead actress acting like she doesn't realize the industry is colourist. Talking about oh i didn't think I'm fair. Is she serious???

I am like that last girl, everytime I talk or think about things that I have gone through because of my dark skin colour I start to cry. It's like the pain never heals 😢

It's not the eye or skin color, but a rock solid confidence that makes a person attractive and beautiful.

The interviewer tells the girl that she's fair and the girl says "noooooooo, but thank you so much." So it's a compliment in the girl's perspective but in reality it wasn't a compliment....it was a statement.

The fact the "Indian" models are from Ukraine. Lol

These women are beautiful in all their shades. Colorism is so criminal.

Self loathing is a horrible thing. I love my brown skin 🤎🌺

Insane they don’t use Indian women for Indian shoots. When most Indians are naturally darker.

the 'actress' denied lightening creams but then thanks the host when she calls her fair LMAO

Being an Indian boy.. I have faced this from everywhere.. My family.. My parents.. Everywhere... And You are supposed to act like you are laughing it off But man it hurts a lot

I’m Mexican and even though I’m pretty pale my siblings (when we were younger) used to call me dark and black bc I’m a little darker than them. I knew they were jokes and i never took offense to them, but I always wondered why this was a joke in the first place. In middle school when there were more people of my race and background I remembered during gym a group of us aligned our arms to compare. I was the lightest. I remember feeling pleased bc it was like I had proof to my siblings that I wasn’t dark like what they thought. I guess I just didn’t like feeling different from them after all. But I had my many struggles with this. I’ve always been told I didn’t look like my four other siblings. I had darker hair, curly hair, taller, (but not actually. They’re just really short) and heavier. But we’ve grown from childish ways.

1. fair skin 2. Tall Then quality of acting 😂😂😂

My grandmother was an extremely fair skinned Indian woman and I considered my family to be a pretty progressive family. She went on to marry my grandpa who was a tall, dark and a handsome man. So when she happened to tell me (a dark skinned woman) that she likes my sister better because she was fair, i was taken aback. And this happened just about a year ago. I then started connecting the dots and saw a pattern - when I was younger and given lesser candy than my fairer American cousins, i was looked down upon. When I was given lesser affection than my fairer skinned sister, I was also looked down upon. I realized that it doesn't matter whether you come from the richest or the poorest household, you're still discriminated against in your own family in minute ways which mentally torment you, silently. Luckily enough, my mum wouldn't pay heed to this 'fair skin obsession' and abolished the same within our home. For that, I am so grateful.

As a fairer Indian, I’ve noticed that the Miss India’s tend to be fairer also. This is not a true representation of the majority of India.

Black colour is everyone's favourite untill it comes to their skin.

Those dark-skinned girls at the end were sooo pretty and they're not even wearing a lick of make-up. Pure natural beauty.

Im from northern mountains in India so fair skinned. I sense different treatment all the time. Not only locally but even abroad, particularly in dating scenes. i myself don’t judge people on skin color, because for me overall personality matters more.

I met two very light Indians the other day - so light that they were one step away from whyte! The lighter ones are almost always cool, while the darker ones always have the problems with other blaks. I take it, it is because they are trying to run away from their blakness - not back TO it. It's the same with hispanics and so-called arabs too.

Meanwhile in the Netherlands: 'Your legs are too white, you should get a tan.'. People always want what they don't have.

In Mexico is the exact same story: ads feature only Caucasian or fair looking people in a country with a predominantly indigenous admixture. Dark is beautiful, eff racist practices.

It is happening everywhere, even in the US & Canada although the people bleaching their skin will not admit it even though it is obvious.

I love them brown skin girls 🤷‍♂️

One group bleaches their skin, the other enters light coffins to darken their skin Its real sad honestly

The word the comment section is looking for is..... COLOURISM.

I think that the people of India with the dark skin beautiful black hair are the most beautiful people I ever saw. They have the better of both worlds when it comes to hair and skin color.👍👍

girl: you think i'm fair? well, thank you so much! I feel so sad that having lighter skin is a compliment.

My eyes damn near rolled out of my head with that lead female actress, “oh I’m fair?! I didn’t know that!” Like girl.....really? Literally whiter than fresh fallen snow and just as dense

@9:46 she is beautiful and 90% of American's spend 1ks a year tanning how is she not presentable? This is crazy.

I'm a spanish girl that i always hang out with Indian people, see Bollywood series and films and try to learn everyday from this precious culture they have, i must say that we always say they are SO BEAUTIFUL and attractive, I love them and the darker skin the cutter they are!!

The fact that the girl thought it was compliment to be called "fair" is indicative of the entire problem

It's not just in India, here in Pakistan, people obsession with fair skin is endless. If your skin is white, u are consider beautiful, but if ur skin is brown, u are consider ugly. People needs to understand that white skin does not mean to be beautiful, beauty comes from the heart, from the soul, and not from the face

Ladies and Gentlemen of India... your beautiful skin tone is so perfect. Don't hide your natural beauty, start a campaign to see more natural skin tones in movies. You are perfect As Is!

Honestly every time i go back to India for the holidays my relatives make comments about the complexion of my skin and how i should stop going out into the sun as much. Literally my mum always says to this day about the time when her marriage was being arranged my grandfather and grandaunts and uncles would say how they would have to dip her in milk before the prospective groom comes to meet her just because my mother was darker skin. Another thing was that when my relatives met me for the first time when i was a baby my mum always says that they would be like "aww, she's such a fair child, make sure you tell her not to go get darker" and every time even to this day they tell me about how getting darker is only going to lead me down a path of failure.

*_Light skin guy:acted terrible_* *_Casting director:This is perfect!_*

In India even the character of Krishna is played by a fair skin actor ! All know that Krishna is black skinned. This shows our obsession with fair skin

ain't no fuckin way l'oreal paris has a "white perfect" skin whitening product and they aren't cancelled in america lmao

Lead actress knows she isn’t considered “brown” because she auditioned for the part of a fair actor and was selected. Be real, we know you used it too lol 😂

WHY is priyanka chompra not being held accountable for being in skin bleaching ads ???and why is no one talking about it

I am proud that our Indian youth is fighting against racism, sexiesm, classism, the goal is to have a beautiful heart and kind words

My sister and i are of different complexion and whole childhood i was asked for "fun" if I'm actually my parents daughter. And all those fun questions lead me to have hatered towards myself and my sister whole childhood. It took a lot of learning and unlearning to make myself understand everything but still my relatives are The SAME!

Meanwhile in America, every light skinned person getting fake tans. Can we stick to our natural skin color already.

I love how those girls at the end, who are supposed to be "lower down and dark" are more articulate and intelligent than any of the actors that were interviewed

2:57 "How do you think he did?" "Not good" lmao🤣🤣🤣🤣🤣🤣🤣🤣

Wish I could hug every single one of these girls and that the world would show them that they're beautiful the way they are.

I wonder how this would have changed if the interviewer had dark skin

Dudes in india going to be buying make-up remover off the shelf now, and telling girls to use it before they ask them to marry

The first important concern is: odor body removal.. dark skin is great! But the odor is quite a "red flag"

LMAO THE CASTING GUY IS LIKE AN INDIAN SIMON COWELL "The look was not going, the acting was not going, nothing was going.”

My Indian girlfriend does not have fair skin, and she is the most beautiful girl in the world.

this type of annoying music in every foreign media documentary

Talking about fair skin obsession, I've faced the discrimination because of my tan skin. Also, the thing about being tan is people will not call me beautiful, they'll always say that I'm sweet-looking.

I'm from India and since my childhood I've heard people calling people names just because of their dark skin colour and believe me they are so derogatory that it might kill the person's confidence in their own skin forever. It's surprising to see Indians being racist towards their own people even when most of the Indians are either brown or dark in colour. What a joke.

Shame on every single celebrity who is still promoting fairness creams and other fairness products

A new term is in circulation called "Tan removal" to avoid dark colour controversy

The original meaning of "fair" is to describe someone as beautiful or handsome, it had nothing to do with skin color.

"I actually think i am brown in color but thank you so much" thats how you know she aint proud of being brown

When Priyanka Chopra is the west she speaks like she's this super progressive person, yet she's perpetuating this dangerous beauty standard in her own country.

I understand hiring a lighter skinned Indian woman whose skin shade may be rarer but still realistic....but to hire non-indians solely because their skin color is unrealistically white is quite odd.

I am French living in Paris 🗼🇫🇷 but I am mixed bc my mom is Moroccan. I often go to a beauty salon I love for my nails or henna hold by an Indian family. Women take care of beauty stuff and men have a tech shop next to the salon. Anyway, once I went there it was my third time and I started to chat with the lady who was doing my nail and the one welcoming clients whose the only fluent in French. They always thought I was Indian 🇮🇳 but I didn’t know that. I told the lady Me : “I wish I was more tan after the summer but I didn’t go out a lot unfortunately” The two looked at me weirdly and one said : “ What are you saying? Your skin is fair it’s so beautiful, look at us being so dark ugh, you should be proud all Indian women dream to be that light btw how did you do ?” Me : 😬😬😬😬😅😅😅 “I am half French half Moroccan …. and my parents aren’t that tanned” I was embarrassed bc I am not Indian however what shocked me the most is their mindset “the fairer you are the more beautiful and worthy you are”. I can’t change the whole Indian society nevertheless I ended saying Me : “ That’s pretty ironic bc I wish I had your skin color, look at us, women will never embrace and be satisfied by what they have” To all women here, we all have like complex but they don’t define us, as a human being. We are enough, valuable and beautiful in diverse ways.

When I was 10 years old, a girl of my age denied to talk with me just because I have dark skin tone. My grandmother was present with me when all these took place but she didn't say a word. My little heart felt stabbed back then. I thought I was not beautiful enough to be able someone's friend. I just wanna say a few words to the people out there who have coloured skin, you are beautiful and don't let anyone judge you by your skin tone, do raise your voice, don't be the suppressed, love yourself. You are precious. ❤️

Nothing worse than people who hate their own skin

Melanin for the win. Love the skin you're in.

The whole world worships European beauty, makes me think it’s in their nature maybe rather than colonialism

Why are those two actors fronting as if they weren't given parts because they are lighter? We, the viewers, aren't stupid.

I'm grateful for the amount of work Nigerian and African artists and entertainers have done in uplifting and glorifying dark skin and melanin. It's easy to forget but Nigeria used to have this issue with bleaching. Some people still bleach but I think now it's more of a personal choice and not from social pressure.

That's terrible why people think they need to be lighter, why they think the lighter the beautiful. People need to accept what God gave you. Not some fake personna...😢