Slack's Go-To-Market Strategy Success (by an ex-Google PMM)

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Опубликовано:

24 июл 2023

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Комментарии : 3

@thetechpmm Месяц назад

Launch your PMM career 👉www.pmmtrack.com/

@KV-gw1im 10 месяцев назад

Super insightful and absolutely makes sense! Is it too late to offer a freemium model after you offered payment options only (as an early-stage startup)? We're not seeing much traction on a beta product even with a 3-month free trial offer. Is it weird to go back to the same users and offer a freemium model after they received the initial invite? Our leadership team was very against offering the product for free even though we're asking for feedback from these same users.

@thetechpmm 10 месяцев назад

you should identify what the problem is first - is it with acquisition or retention? freemium makes sense if it's an acquisition issue, if its the latter, i think you'll need to find out why customers are dropping off after the free trial period. are they not getting enough value? is it too expensive? also you might want to make the free trial period shorter (1 week) so you create urgency for customers to try the product and get them accustomed to paying for a product (vs free loading which can lead to a drop in perception of value)