SM Entertainment Is RUINING Their Artist's Hair & It's a DISASTER! 

As a former hair stylist, I just want to say something. Is dyeing hair bad? Of course, but because most companies want instant color results, a stylist will have to use most like 30-40 vol to get hair that bright blonde in a short period of time. That’s what the damage really is. You’re just blasting the hair with the strongest chemicals and then using more heat to make hair look pretty and healthy. And to dye it to a natural color (I assume with permanent color which also has equally as strong chemicals) is just adding more stress

When I first saw Karina's damaged hair, I was so shocked 😭 Goodbye Karina's healthy hair 😓😖

Kpop industry just needs to be improved a lot in general

I've said it for YEARS now. Let. Them. Wear. Wigs! It lets the idol retain their healthy hair and the label can still have the colors they want for a comeback. Wigs are also a protective style for natural hair. Just stop dying their hair every month.

Honestly they should get wigs for idols if they really want their hair to change that often. They have so much money, might as well buy wigs with it. It will help them so much. Both sides will be happy. EDIT: To the people saying wigs cannot look realistic, you clearly haven't seen modern wigs. Wig placement can look highly realistic depending on the technique used to place it. Also, extensions could also work. They are more permanent for things like promotions & concerts. Another EDIT: There's a lot of people in the comments saying the same thing as me. K-pop idols should be able to just wear wigs. Periodt. It's safe for their hair. They shouldn't have to damage their hair for their careers. Also to the one triggered person in the comments, please stop. This is not a court case. You know who you are.

Its not only SM entertainent, its the whole Kpop industry.

Karina looks so beautiful with blonde hair, but she is probably one of the few idols that I didn't want to see go blonde. Her dark hair seemed so healthy and lustrous, it's a shame that it's damaged now. I even worried for Ningning's hair for the length of time she's been blonde over the past year or so. Why doesn't SM invest in wigs instead of dying idols hair? Especially if they insist on changing their hair with every comeback. The stylists could install the wigs for music videos, live shows, and appearances, and then the idols could go home in their natural hair. On the topic of hair, I often worry for Dawn and HyunA's hair. Although Dawn's hair looks a bit healthier now, their hair usually looks so damaged from all of the bleaching and dying. In recent years I think HyunA's hair was most beautiful during her "I'm Not Cool" era.

Karina’s hair was so pretty 😭 literally perfection, and she also look better with darker hair, so they basically ruined her hair to probably dye it black some weeks later…

As someone who bleached and dyed my hair A LOT in the past, I know what it's like to have straw hair. I feel really bad for Taeyoung, because he got chemical burns on his scalp due to all the bleaching and dyeing. Speaking from experience, it's going to take him a lot of time to heal from it

It's still baffling to me why SKorea has not popularized letting their idols sport wigs during promotions. Knowing how much more versatile their artists can be when they sport wigs (which is easier to take on and off), it should be less damaging to their artists' real hair than constantly changing up the hair colours.

To think that Karina´s hair was dyed blonde pre-debut we can imagine how damaging this whole process was to her hair. She dyed her hair black to debut and for sure there was still dark pigment at her ends even after the medium lenght haircut.

I'm so so devastated for Karina's hair. That might seem drastic but her hair was so so strong and healthy and it took her years to grow it out like that, years! It's so sad they stripped her of her beautiful healthy hair. 😢

many black female artists use colorful wigs for music video/promotions and look absolutely amazing! their natural hair is safe and can do any hair style/hair color without the damage. i myself wear wigs occasionally and it's great to be able to have different hair styles/colors WITHOUT the damage. this would be perfect for the kpop industry who loves a quick image/color change, yet they have seen to make the shift...

What's sad is that you can't reverse the damage, what's done is done. I know hair isn't everything but I honestly think I'd cry if i lost my hair texture and it became "crunchy" as Taemin described it. I'm glad Red Velvet does mostly natural hair looks now.

I forgot who said it but an interviewer asked how they keep it healthy and a male kpop idol said that it's not healthy it only looks that way. People don't realize how much photoshop is used in both videos and photos. I think that extensions are used for both female and male idols. It's impossible to keep hair healthy when it is being bleached every two weeks and heat, styling gel/cream is being applied to it everyday. Doesn't matter how much heat protectant you use or how often you use treatments or conditioners. Also, if your burn or damage your scalp and hair follicles not even hair transplants will help. Your hair will never grow back in that area.

Whenever an idol who has beautiful long black hair bleaches their hair a piece of me dies 😢

The image of idols is fun and bright that extends to their hair, they experiment with the different hair colours but too much dyeing, bleaching, extensions etc will strip the hair and damage it irreversibly. They all look so much better in their natural hair colours, the company should protect and promote that more, natural is always best and the health of the idols should always come first

kpop companies need to invest in good quality wigs, end of story. Considering how much money SM idols make for the company, the least the company can do is to get wigs so that they won't be subjected to all these dyeing. I felt sorry for Taeyong when they said he was in physical pain every time he bleached his hair.

Poor Taeyong, bleaching hurts him so bad but he’s been doing it constantly for years at a time. While he looks amazing w black hair.

Bad hair extensions in kpop has haunted me for years. 💀

The random clip of Jungwoo wearing his princess wig I can't HAHAHAHAHA

I don’t understand why companies don’t just let idols wear wigs! Instead of forcing them to damage their hair! Wearing wigs and the techniques surrounding them is so advanced to the point that they look natural depending on how you wear them. This in turn could help them when dealing with new comebacks and concepts. It terrifies me to see how much damage Taeyong’s hair and scalp has suffered all these years. And to find out that the dyeing and bleaching process is painful for him is infuriating. I don’t understand the whole new comeback new hair thing. I wouldn’t mind if an idol keeps their natural hair for all their comebacks. There should be a focus on their music, their clothes, and mv concept not their hair.

hair dying in K-pop is a lot, but that's not the only issue. curling and straightening hair is a big issue and because of it, even newly debuted idols are slowly having damaged hair. an example is new jeans Danielle. She had naturally wavy hair and ador (her company) let her keep it that way for attention, but then after that, they would constantly straighten it, and now it's pretty damaged and she's even having hair loss. and it's been only a year into her debut

RIP Karina's long and beautiful hair 😭 I hope her hair recovers. I've seen Irene's hair recovery and it seemed successful

"Why does a company like SM entertainment who has all the money, resources, and connections; not put any importance on their artists hair?" They do not even put importance on the artists _themselves._ As long as people keep supporting SM they will continue to hurt artists in their company. Something needs to be done regarding that company.

Sm artists need to stop getting their hair dyed. Especially the bleaching. Idols are losing hair at such a young age. Bleaching and dying your hair continuously damages the scalp

I don't know why k pop artists don't embrace wigs?

Not just the dyeing. It can’t be healthy to constantly have your hair curled/straighten, put in hair styles that cause breakage. AND most constantly have products like hair sprays. Because of the industry, idols don’t have a prayer for healthy hair. Any good stylist knows hair needs breaks, you can’t be using so many harsh chemicals and heat without some really terrible consequences

The kpop industry needs to get introduced to wigs... And idol therapy..r.i.p Moonbin you'll shine forever 💔

It’s crazy because they can LITERALLY dye and color wigs for that. They need to start training hairstylists over there how to sow wigs, and make it more accessible. Human hair needs to be more accessible as well. As much money as the entertainment industry has grown, there should be no synthetic shit at all. One thing I dislike about Blackpink a stylist is that they literally throw on synthetic wigs and it shows. Lisa’s wig for all her born pink tour looked so bad, I wanted to cry for her. Same thing with Jennie and let’s not talk about rose. They way they put in her extensions are so bad, I wanna pray for her. The way the wigs are all one length and you can tell where the real hair ends is insane. That should definitely be taught in school. Ain’t no way nobody said anything about that

I recently dyed my hair for the first time pink a month ago. I didn't even dye the roots and my hair is constantly falling out in chunks to the point where I think I'm balding. Not to mention, it's super frizzy and dry. to the point where I have decided I'm never dying my hair and seriously considering getting a bob cut already. Idk how these idols dye their hair, including roots like every 4 months like this. If it's like this for me, I can't imagine the stress their hair is under even with access to all the hair products and treatments.

Tbh with SM and this concept for Aespa, the least worrying aspect is hair health because of dyeing. Hair is an indicator of overall health not just dyeing but internal processes, lack of sleep/ nutrition, stresses and deficiencies. I'm more worried for Aespa and future surgeries expected of them as they age. At early 20s just to debut they had so much done to be "perfect". I really worry how accepting of this we are as Kpop consumers, as if the idols really have any choice. Do you know it takes upto ONE whole year for the body to heal internally from trauma of surgery? Can Kpop fans unite and start promoting acceptance of visuals and diversity and supporting an idols' interests?

So…. Why are Kpop companies NOT utilising more realistic wigs?????? It’s not like we have a wig shortage, they’re not impossible to make. Get a good wig stylist, and get a good hair stylist to braid or set up their hair in a wig cap well enough, and we won’t know what’s real or not! A good example of this was when VIXX’s N wore an ash brown wig during “Eternity,” in the music video and on stage, since he was also in a drama at the same time. Wigs are also utilised in girl groups, depending on the concept and personal scheduling. Wig it up, y’all, it’s more fun And surprisingly way more affordable in the long run, as opposed to going bald earlier than one wants.

soyeon of idle i think has some of the most damaged hair in the industry if you look at some of the lives where she's chilling in her room her hair looks like is barely hanging on to her scalp

That’s why I’m glad that Starship dyed Liz’s hair back to black because of how damaging continuously bleaching her hair can be

Ik hair grows back, but I don't want this to be the start of another idol getting bald patches or damaged ends, Karina's hair was so nice. 😭 Like they can have dyed hair AND healthy (enough) hair lol also..wigs?

Dont think its an SM thing only, all kpop agencies are guilty of it. For instance, Lisa and Rose is almost perpetually in any color but black, Lisa even recently had to dye it again after being given only a short break to be natural

I'm surprised there's no mention of Hyoeyeon's constant hair color change 😅

It's so sad they can't do anything about it but I mean look at SNSD's Hyoyeon, she had so many hair color changes and still have hair intact.

I think it's not SM's fault alone. I mean every comeback u want to have a different look or fit to the concept u are promoting at the time but there are a lot of idols from SM that doesn't dye their hair most of the time. Seohyun, Yoona, Yuri, Sooyoung and Tiffany were black hair most of the time on their active years. Almost all of RV members stayed black hair and if I remember Irene mentioned that she can't dye her hair to purple/violet again since it damaged her hair so i think idols do have still the freedom if they want to dye their hair or not.

What people seem to forget is that hair is first and foremost a protectant for your head. It’s part of our body and the roots are connected to our nerves. For idols to endure this level of pain and negligence in the name of style is borderline inhumane: we have literal scalp burns, bleeding, and hospitalization!!

Am I the only one who thinks blonde hair doesn’t suit karina? Don’t get me wrong she’s gorgeous, but the yellowish blonde doesn’t go well with her skin complexion. If it was a sliver or white, sure, but blonde? No!

this makes me hella confused as to how rose's hair is still existent

Im sorry but the person making this video is pretty ignorant. Do you know how hard it is to lighten very dark hair and make it light blonde? No matter how good the haircare is, stripping hair of its natural color is DAMAGE. Your hair will never look healthy after that. When I lightened my hair, I always had split ends. If the audience wants different looks every comeback, idols will have to either wear wigs like Yoon from Winner admitted to, or fry their hair.

As someone who has had every hair color in the rainbow it’s not that hard to change your color in a healthy way :/ I have dark hair and have to use 30-40 volume on my hair to bleach it so I understand the difficulty of getting it light enough I’ve never had breakage and I’ve been dying my hair since I was 12 years old. These poor idols go through too much!

And it’s not only SM who constantly dyes their idols hair

I feel like we as fans don't really have a say in this, The idols and the companies decide this stuff, however much we complain it really won't do anything. It's as you said to fit the "concept" in my opinion we really have no say on this topic. The companies have a say in this, I feel like it will be difficult to change this.

Just for the record - almost all of SM's female artists keep their natural hair short to shoulder-length! Jessica was the only SNSD member to grow out and keep her hair long (and generally keeps it between strawberry blonde and brunette, although right now is the very first time she's ever gone black)

When you bleach your hair not only are you damaging your hair and you scalp, but also your brain. I hope this comes to a stop where your not forced to bleach your hair 😔😔

This is exactly what happened with irene 😭😭

I just don’t get how companies don’t invest in sturdy wigs instead?? Like surely they can opt for designer wigs rather than hair damage 3000-? Other music artist do this, heck even Kim K’s hair is ordered and being sewn professionally…

It's not just SM - every major company that has it's idols undergo numerous colorings to their hairs pay the price. I remember Seungri (Big Bang) comment a few years ago that he could no long die his hair because it was so damaged.

I’m actually really worried about Bahiyyih’s scalp. Wake1 has not allowed her any color that doesn’t require bleaching and at the beginning it looked fine, but now if you see some photos it’s completely damaged…

This isn't just an SM thing. Bang Chan from Skz can't even color his hair bc its sooo damaged. Which sucks bc he's stated that he WANTS to change it, he's just not tryna go bald, and thats JYP.

As both a licensed Hair Stylist and Aesthetician, there are things that can be done to help idols. One big thing is to not go for instant color results as that causes major damage. Normally on natural black or dark brown that needs the double process, you do one lightening job, give the hair a break for a week or two (with hair treatment), then they come back for the second lightening job. But for idols who need the change quick, stylist using the strongest bleach (30-40 volume), usually twice in one sitting then add the permanent color/toner. This is really damaging! Stylists and the companies should at least be getting idols to have hair treatments done to help protect the hair, even scalp treatments to help with chemical burns. And not dye their hair dark again if they are just going to bleach it again in a few months. As for the wig idea that I've seen in the comments, it's possible but has it's own problems. The idol's dance choreography and if the wigs will stay on without needing touch ups for wig glue and pining (I've done this and it's not fun, though wigs have come some way in ten years). Plus wearing a wig on stage under hot, powerful lights for several hour concerts can also be harmful, leading to overheating, fainting and heat stroke, and unlike hats, they can't just easily take it off (also been on stage with a wig on, you overheat quickly and sweat bullets). Then for the company were time is money, having the idols always putting on, styling, then taking off wigs adds up compared to one trip to the salon. Considering that the companies can't take care of their idols hair, would they even get the proper wigs for the job? I would hope so but the realist in me doubts it. Either way, lets hope for better treatment of idols, from head to toes.

one of the good things about idols going to military is that their hair can rest from bleaching

as a hairdresser myself, I think the comments regarding "how bad these stylist are at their job" is not valid. yes there are stylist that are bad in the sense they arnt educating themselves once they are qualified and stay in the old mindset and techniques. But most of the time when heavy damage happens is because the client wants instant results, or in case of idols its the company that want instant result and they are the ones paying the stylist to do the job. and in case of kpop. their livelihood depends on these companies so they cant refuse the service. and they just do what the company wants.

I went through a crazed hair-dying phase where I would change my hair color every 2-3 months but never a dramatic color such as blonde, blue, green etc. and it already wreaked havoc on the health of my hair and scalp. That was when I was in my early 20s, I grew out of that hobbit then boom, a heart break and of course poor decisions ought to follow. I decided to bleach my hair to a platinum blonde, you could call it my revenge hair because my ex who body-shamed me for coloring my hair so often (i.e. he said I didn't even like myself so much that I would change my appearance so often as in dying hair). Back to the hair story, I got in total 3 sessions of bleaching, toning and coloring which finally gave me the lightest possible blonde from my light-medium brown hair. I paid a hefty amount of money for that color, knowing the damage bleaching could do to one's hair. Still, there was un-repairable damage done. My hair become so brittle at the touch of water, it was just mushy and weak. Winds would turn my hair into what would be a promising and cozy nest for birds. And no heat whatsoever if I wanted to break my hair in pieces, said my hair stylist. Not to mention all the hair loss. I honestly thought I would go bald. It took me 3 years to grow all the bleach part out and my hair still did not get back to its healthy state before all that chemical. It has been a little over 5 years since I last dyed my hair. Did I love my blonde look? Absolutely. Would I ever do it again? You would have to k!ll me first and then bleach my corpse's hair. In a nutshell, don't bleach your hair if you can live without it.

Sometimes I think of Sandra Oh with her, naturally, really curly hair and how she said always felt pressured to straighten her hair, but now since filming Killing Eve, she's excepts her curls and has properly styled when she goes to awards and stuff instead of always straightening her hair. And then I think of how many idols who have naturally curly hair like her are probably made to straighten out their hair all the time. We've had idols do curly hair as aesthetics for a concept but never really see any just casually rocking their natural curly hair.

I used to dye my hair and streak it in my high school years. I also straightened it everyday. But it caused my hair to be filled with static and fried. I grew out the dye, stopped dying and stopped straightening. It feels so good and healthy. And now I use better products and fear straightening. I only straighten for weddings and I get paranoid and buy heat spray and condition it the next day. Seeing idols with thinning hair, frequent bleaching and hair damage is sad. Healthy hair is also loved. I hope their agencies understand that balding is not a good sign.

It's not just SM. Whenever someone mentions Damaged Hair and KPop I think of Rosie of BLACKPINK. I think Jisoo and Jennie are the only two out of the quartet whose roots aren't dead or dying. Red Velvet also seems to be going through a non dye and natural hair phase for the time being and quite frankly, I am even more all for it than dyed.

I just want to point out a few things as someone who knows a decent amount about hair. (No I did not go to school for hair dressing and no I do not have any type of cosmetology license, I'm self taught tho I did pass the practice test for the license with flying colors.) Anyway, if the idol's hair is that bad, the stylists probably aren't doing their jobs correctly. There are things like Olaplex and other bond builders that can be mixed into bleach and dye that helps repair the hair and prevent damage. They're also probably using too high a level of developer with the bleach. 3) yes, asian hair is one of if not the hardest hair type to bleach. The coarser the hair, the more damage it retains and the longer it takes to remove color. However, that being said, if they're having to bleach the hair more than 2-3 consecutive times (depending on the color that's being removed) then they probably aren't using foils. And if they are using foils then they are probably taking too big of sections. 4) Direct dyes (semi permanent) don't damage the hair at all. They're deposit only and if anything, a lot of them condition the hair and make it soft, thicker feeling, and fluffy. 5) Hair isn't "healthy" to begin with. Hair is nothing but strands of protein. It's not alive. If it's not alive it can't be healthy. 6) If their scalps are getting that bad, then their stylists need to 1: stop washing their hair at least 24 hours before bleaching it. The more oily the hair the better because the oil protects the scalp. Washing it beforehand can cause micro abrasions to the scalp and cause burning from the bleach. And 2: need to make sure they're using bleach and developer that is labeled safe for on and off scalp application. Coz not all bleaches are. 7) Bleach and heat aren't the only things that can cause damage. For balding you could have alopecia (unrelated to extensions) or general balding which can happen as early as in the 20's (men only). Lack of vitamins and nutrients can also cause hair loss and excessive frizz, especially when lacking in omega-3. Other causes of hair loss can be: lupus, thyroid disorder, hormone imbalance, or a deficiency of zinc, biotin, protein and iron which is most common for people who have very strict diets. I could go on for hours but you get the gist. The problem isn't necessarily them coloring their hair regularly (I've been bleaching and dying my hair many times per year, every year, including using heat and extensions for 13 years and my scalp has never once burned and my hair has never once broken off). If their hair is that bad then people most likely aren't doing their jobs correctly and/or the idols have health issues unrelated to the hair.

I am also guessing their diet and extreme body standards are not helping any either.

honestly, i wouldn't be surprised if idols start turning up bold to award shows

Why is no one talking about Blackpink's Rosé and her hair? Her natural hair must be brown, Now Rosé's hair was Red, black, purplish silver, and now blonde. Now she's rocking blonde all the time. These YG stylists must be careless of my bias wreckers hair because I believe that her hair was so damaged that they just stopped dying her hair. But the stylists could of give her wigs for Boombayah,Whistle, Playing with fire, As if it's your last, D4, HYLT, Lovesick girls, etc.

Wigs. They exist, and are already super popular in the entertainment industry. Damaging idols natural hair is so unnecessary. Somebody needs to tell SM stylists. Edit after reading some of the other comments: good quality wigs that are installed properly look like natural hair. If u watched TV & movies, if you ever went to a pop concert, or even watched a musical or looked at a magazine cover or watch popular social media - I guarantee there were multiple peope using wigs but you didn't even notice.

My scalp can’t take any beaching agents anymore without bursting open and bleeding 😅 I used to beach my hair a couple of years in a row on and off, and it totally damaged my hair. I can’t even use schampoo with too much parfume or similar agents because it irritates my scalp now… 😢 I have big scars and bumps from the bleaching…please never do bleaching more than 3-4 times a year! 🙌❤️

NUTRITION also plays a role and with them starving themselves.. is not it.

I don't know why they don't just wear wigs. I've seen Jimin and Jennie with wigs before. They need to do it more often. If Gaga and Beyonce can wear wigs and dance insanely--- KPOP can get on the wig game too.

I've been dying my hair for years but the last few times I seemed to get an allergic reaction which got worse at every session and I do not even bleach it. Just dying it brown to cover the grey. Due that allergic reaction getting worse I decided to let it all grow out and leave it alone for time being. Yes you can see my grey hairs now but my scalp is getting better too and less itchy. I think some of the idols suffer from this too but saying no to hairdye must be hard.

I used to work in a hair salon and I'm crying right now for these guys and gals ❤️

Honestly they need to start giving them wigssss! There are some really good quality wigs out there that look real and won’t damage their hair!

K-pop companies all know how to do CA but when it's time to put a wig on their artists' head it's silent

I’ve always wondered why they don’t use lace fronts?

I agree with You,It looks really damaged She had one of the most beautiful hairs in Kpop

Haiz it's all about aesthetics. I wish Kpop and people in general would care more about artists' well-being and talent than their appearance.

I see so many (young) people with thinning or balding here in Seoul. So I dont know how these idols are even making their hair look healthy most of the tjmes

Let's be real these companies don't care about their artists health so why would they care about their hair being damaged? 🤷🏽‍♀️. It's sad but very very true.

Sometimes its fans fault as well.. I saw many fans asking and requesting for their bais to new hair color for next comeback blah blah..

Taeyeon looks like a mom with that haircut. And SHINee’s Key dyes his hair white/blonde in almost every comeback when he’s promoting.

My boy YangYang needs his hair to recover from what SM put it through.

I am glad to see you make a video like this one, great job! For me the most scary was when Jaemin from NCT dream said he haven't had his hair black since I think it was two years after he died them that coulur... Also Chenle's hair is concerning... It is sad that they have such problems at this age, shame on SME

Korea is actually pretty good with hair salons and extensions and dying and fixing damaged hair and they have pretty good and famous wig salons too so why is none of this applied to kpop? Some of this is basic hair knowledge like with bleaching and dying back and forth, the damage from bleach, and the hair extensions stuff… stuff that money should be put into in these big companies and stylists should know… come on… especially with companies as big as SM.

You know hiring hair stylist that's great at wig installing would so great, and not damage their hair. I mean I dye my hair a lot too, but my scalp is very sensitive, so I try my best to avoid my scalp, this is thanks probably to when I was kid that I was made to relax my hair to be straight (it was brutal)

I’ve been saying it for years: all these hair stylists and NO one can install a lace front? ..... ....

honestly the comeback period is so short i think wearing wigs is more sensible then to dye the hair constantly. not to mention that the colour washes out quickly when hair is so damaged and you need to re dye and then damage it more which is just a vicious cycle. just look at the wigs ppl use in movies for the main characters. it could be very realistic.

i mean at the end of the day it’s bleach and you can only do so much to prevent damage

I think some of them might have bleach allergies. Its not uncommon. You need a really good hairstylist to still bleach the hair, because they can apply the bleach millimeters away from the scalp. Not everyone can do that. I just think SM is stingy because good extensions are expensive. Bleaching hair plus extensions done professionally is 12+ hours and thousands of dollars.

"Why does comapny like SM with all the money dosen't put importance on artist hair" Well they don't put important at their artist health, mental health or hair. Idols are are money making projects for SM

Sm entertainment really need to let their idols grow out their hair because if they do it constantly their hair is going to end up dead

Normally the bleach isn't supposed to reach the scalp you got to apply it at 1 cm maximum from the scalp lol. And why not let the roots with the original color and just ombre whatever the color or bleaching 😅

not being paid for this but someone give these idols some ion after color treatment!!! that saved my hair after dyeing it every time and gives it its normal texture back with added softness and manageability! what bothers me is the stylists that don’t offer them advice as to which products to use for the after care and the companies and managers who don’t make sure that they use said products!

I am confused.... can't they wear wigs? IS there a societal taboo to wear wigs? Because if you want instant hair color for only like a month when not invest in like 3 wigs of the same color? Just make sure to get human hair wigs so you can style them however you want. Can someone please answer this? YEs wigs have there own set of issues if installed poorly, but if you add it to the mix of letting them rock their natural hair and only wigs for albums and releases.. it can save a lot of pain and tears.

Blonde doesn’t suit karina!! It suit winter from Aespa .

Chemical burn of the hair by peroxide is very painful, you literally feel what they set you on fire and you feel the. Boiling drops of the product even worse add the color because if you want it to last well and last more than 2 washes you need the color developer and that also burns you, its really peinful even whe you gentle brused hurts a lot, and you sacab even bleeds

They need to start doing what American artists like Lady Gaga, Cardi B, Nicki Minaj, Doja Cat, Katy Perry, Rihanna, Beyoncé and so many others do and invest in wigs.

I used to bleach my hair every month or two when I was blonde for 2 years but I eventually had to stop because the bleach would hurt my scalp upon contact. Not even basing my scalp with coconut oil was helping me anymore. If it's causing chemical burns they need to stop because once the scalp has scarred enough and the follicle is damaged, that hair is never growing back. Maybe they should try an off the scalp application?

They need to learn from Rose’s hair stylists lol. This woman’s been bleaching for over 7 years still looks healthier than any SM artist who just bleached

Not only sm but I'm talking about all of these agencies should not dye their idols hair so often like this will ruin their hair

Karina's hair have a fandom of its own