Smarter Marketing for Small Businesses 

Lauren Baideme, Greenhouse Software’s senior director of growth marketing, shares marketing strategies that entrepreneurs can implement at low cost, with an introduction to growth hacking and an example of a one-page marketing plan.
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00:00 Welcome and Introduction by Molly Heffernan
00:10 Introducing Lauren Baideme: Growth Marketing Expert
01:33 Kickstart Your Marketing Promotion Plan
05:50 Understanding the Marketing Funnel
10:03 Identifying and Describing Your Target Market
19:01 Owned, Earned, and Paid Media
29:19 Lead Capture and Conversion Strategies
38:06 Answering Audience Questions
42:35 Building a Marketing Team or Agency
48:39 Final Thoughts and Resources