Lauren Baideme, Greenhouse Software’s senior director of growth marketing, shares marketing strategies that entrepreneurs can implement at low cost, with an introduction to growth hacking and an example of a one-page marketing plan.
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00:00 Welcome and Introduction by Molly Heffernan
00:10 Introducing Lauren Baideme: Growth Marketing Expert
01:33 Kickstart Your Marketing Promotion Plan
05:50 Understanding the Marketing Funnel
10:03 Identifying and Describing Your Target Market
19:01 Owned, Earned, and Paid Media
29:19 Lead Capture and Conversion Strategies
38:06 Answering Audience Questions
42:35 Building a Marketing Team or Agency
48:39 Final Thoughts and Resources
17 авг 2024