Snowclones and Clichés and Memes, Oh My! | Otherwords

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Adaptable clichés called "snowclones" are EVERYWHERE on the internet. We use them for memes, inside jokes, to show our membership of the group. But they weren't invented online. In fact, they're way older than you think!
Otherwords is a PBS web series on Storied that digs deep into this quintessential human trait of language and fınds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fıelds of biology, history, cultural studies, literature, and more, linguistics has something for everyone and offers a unique perspective into what it means to be human.
Host/Writer: Erica Brozovsky, Ph.D.
Creator/Director: Andrew Matthews & Katie Graham
Producer: Katie Graham
Editor/Animation: Andrew Matthews
Executive Producer: Amanda Fox
Fact Checker: Yvonne McGreevy
Executive in Charge for PBS: Maribel Lopez
Associate Director of Programming for PBS: Niki Walker
Stock Images from Shutterstock
Music from APM Music
Otherwords is produced by Spotzen for PBS.
© 2022 PBS. All rights reserved.

Опубликовано:

23 фев 2022

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Комментарии : 311

@tremorsfan 2 года назад

Another Wizard of Oz Snowclone is "I have a feeling we're not in X anymore.

@LindaC616 2 года назад

I thought she was going to go with that one

@meganhartmann180 2 года назад

I thought it would be "there's no place like X"

@LindaC616 2 года назад

@@meganhartmann180 what else do we say in that one other than "home"....come to think of it, maybe we never change "Kansas", either. We just take out "Toto " and put in the name of the person with whom we're speaking

@robkoper841 4 месяца назад

Or; "Oh, _____________, I'll miss you most of all!"

@brendanmooney7607 2 года назад

If choosing to interpret 6:47 as Erica suddenly remembering she is an actual doctor is wrong, then I don't want to be right.

@andrewmalinowski6673 Год назад

Almost as good as this; "Dammit, Jim, I'm a doctor not a doctor. I mean I am a doctor, but I'm not that kind of doctor. You can't help people with a doctorate you just sit there and you're useless." Dr. Delbert Doppler; "Treasure Planet"

@CerebrumMortum 2 года назад

This was AMAZING. I laughted, I learned, I liked ;)

@LuisSierra42 2 года назад

words, memes, jokes, Oh My!!

@slawless9665 2 года назад

I liked, I commented*, I subscribed *(am commenting)

@Just_Some_Guy_with_a_Mustache 2 года назад

Memes are the DNA of the soul! Now that's a pretty meme! _Exquisite!_

@panther3618 2 года назад

Lmao, I love how MGR is here

@jin_cotl 4 месяца назад

Clinks glass 🥂

@lyndsaybrown8471 2 года назад

What a lovely reminder to Keep Calm and Snowclone On

@cameronroman9271 2 года назад

Shakespeare wishes he could have come up with "to swing or not to swing"

@JiveDadson 3 месяца назад

The original beebop musician Dizzy Gillespie titled his autobiography _To Be Or Not To Bop._

@larrykuenning5754 2 года назад

5:09 "but here it's snowclones all the way down" is itself a snowclone on "turtles all the way down"

@Hallows4 2 года назад

For what it’s worth, I think Vision was right. Still missing someone long after they’re gone just shows how deeply you cared about them.

@lucasgelati 2 года назад

ain't no rule that says a snowclone can't be deep!

@llamatronian101 2 года назад

This thread is now snowclones all the way down.

@earthgrazer2164 2 года назад

@@lucasgelati I think most fo them are like that's why they are so adaptable

@JeighNeither 2 года назад

Well, that's kind of what the joke is. Vison was stating the obvious, basically just defining grief, then everybody that is generally not any deeper than a kitchen sink, suddenly went "Oh wow". You've got to remember that writers are heavily influencing the zeitgeist, & they love to poke fun at the intellect of the general public, & often their own readers as well.

@craigmurphy1204 2 года назад

I mean, I loved my nana, but she died 18 years ago and I couldn't describe her appearance or voice to you

@sheren_b 2 года назад

so many great animations in this episode and its really cool to fully understand a phenomena that we all basically interact with but actually do have a name for. i do like the point at the end that its definitely about short hand and for inside jokes, in the digital age identity is tied to the online communities we are apart of so communication that shows whos in/out of those groups makes sense but also there is a sense of collectiveness too when everyone uses the snowclone even if they dont know where it originates from which is also fascinating. im really excited for the podcast! a podcast makes perfect sense for it's lit/storied

@stefan_popp 2 года назад

*phenomenon.

@jeffsykes4589 2 года назад

I often hear Never attribute to malice what can be explained by incompetence, to which I snowcloned Arthur C. Clark: Any sufficiently advanced incompetence is indistinguishable from malice

@kolyaschaeffer5760 2 года назад

You're mixing your metaclones there.

@AuntieDawnsKitchen 2 года назад

@@kolyaschaeffer5760 And that’s how it’s done

@coenvannoord4976 2 года назад

Yea im fuckin stealing that frase its mine now, its too good not to use

@bencressman6110 2 года назад

This is… amazing

@jso6790 2 года назад

I loved this. I am always fascinated by language and culture, but don't have the vocabulary to describe these things. I now have a new term: snowclone and I am glad of it! It is especially funny because I just used the Inuit snow example as a demonstration of how language can give clues to the environment in which that language evolved.

@berrybannanas Год назад

You wanna be even more clever-er-er? Try telling people how many words there are for rain in Scotland 😂

@jso6790 Год назад

@@berrybannanas haha! :) Well played!

@berrybannanas Год назад

@@jso6790 my favourite is “it’s buckiting down” always use to look for buckets when my mum said that. Haha

@joshuawestfall9982 2 года назад

When shapes were mentioned as being snowclones, I immediately began searching for a Loss reference on screen.

@mixiekins 2 года назад

Uhhhhh, im gonna need a blank of Shakespeare thinking, reflecting, and burning his page. Thanks. 🤣

@athena8794 2 года назад

Personal favorite Vini Vidi Vici snowclone from back in highschool: Vini Vidi Dormivi - I Came, I Saw, I Fell Asleep. Also quite fond of "Carpe DM" - Seize the Dungeon Master. Cause sometimes, your DM just needs smacked. (Shout-out to my DM who kept purposely killing my character off so his best friend could loot my gear.)

@pwnmeisterage Год назад

Carpe Dentum! Seize the tooth!

@ncsmith1952 17 дней назад

As an older male with the usual urinary limitations, I use the phrase "Carpe Piem" to explain why I always take the opportunity to go to a washroom.

@JediCoati 2 года назад

Love love love otherwords - a great, easily digestible way for me to share my linguistic love with my friends who did not pursue the degree as I did. Also a perfect quick fix now that I'm out of school

@Armonis 2 года назад

I love Otherwords so much. "It's snowclones all the way down" is the most meta thing I've ever heard, it gives me pure joy, thank you.

@a.summers9180 2 года назад

She said "Veni. Vidi. Vici." in Classical Latin! This has made my day!

@Lucius1958 2 года назад

*Veni, vidi, Wiki.* "I came, I saw, I Googled it."🤣

@soerenkoehler 2 года назад

I noticed that too 👍

@germanomagnone 2 года назад

in the Asterix films there are parodies of "Veni. Vidi. Vici." one of the funniest for but in Asterix in Britain (my favorite) cesar said "I came, I saw and I can't believe my eyes"🤣

@germanomagnone 2 года назад

I remember a another meme from Asterix: when Obelix does not understand the Romans he says inspired by the initials SPQR (Senatvs PopvlvsQve Romanvs) he says: These Romans are crazy (in Italian: Sono Pazzi Questi Romani)

@ARCtheCartoonMaster 2 года назад

3:12 And let's not forget "they come, they eat, they leave" from _A Bug's Life_ ! Yes, it's supposed to be present tense, since the queen ant is describing what the grasshoppers do every year, after the ants gather food for them.

@firestorm1088 2 года назад

Finally, a video I can use to explain memes to my parents.

@equesdeventusoccasus 2 года назад

My lifelong favorite snowclone: I came, I saw, I went out for pizza 🍕

@KwanLowe 2 года назад

The alternate memings are fascinating. I love the idea that understanding a meme gives you membership (memebership?) in a group. I always though of Darmok and Jalad as a cool thought experiment, but this shows it's reality.

@CowboyGittarMan 2 года назад

Shaka. When the walls fell.

@eskarinakatz7723 2 года назад

Ah, the Gilgamesh episode.

@simply_nebulous 4 месяца назад

@@CowboyGittarManKiazi's children, their faces wet.

@MWhaleK 2 года назад

Veni, Vidi, Veneri. I came, I saw, I got an embarrassing disease.

@Guydude777 2 года назад

I can't think of anything creative, so I'll just fall back on: Memer? I hardly know her!

@catarinabarbosa2247 2 года назад

loved the way you guys kept using snowclones throughout the video, it really drove the point home

@ARCtheCartoonMaster 2 года назад

5:03 My favourite example is in the movie _Treasure Planet_ , where Dr. Doppler says, "I'm an astronomer, not a doctor!", then clarifies that, yes, he's *technically* a doctor since he has a doctorate, but he isn't a medical doctor. Oh, and for those of you wondering, he's a combination of Dr. Livesey and Squire Trelawney from the book (i.e. Dr. Honeydew and Fozzie Bear in the Muppet version).

@menkomonty 2 года назад

My favourite Julius Ceasar quote has to be "Infamy! Infamy! They've all got it in for me!"

@ARCtheCartoonMaster 2 года назад

4:05 The first time I saw it written was "I chase therefore I am", on the special features of a Tom & Jerry compilation DVD, where they were giving profiles on the characters, and they listed the above saying as Tom's motto in life.

@sallybanner 2 года назад

I don't know who shawn mendes is but It's giving is from drag culture

@pluspiping 2 года назад

PLEASE yes let's stop forgetting how much popular culture originated in drag culture

@Anna-ks3ct 2 года назад

I had never heard of snowclones before, or even considered that such a concept existed, so this blew my mind a little bit!

@jaysonwestbrook312 2 года назад

it works well in the digital age because those creating or sharing the meme have their inflection already baked into the well-known meme source.

@ChadLangford-US 2 года назад

This is really refreshing today. Thanks PBS!

@theworldsmostplagiarizedma2436 2 года назад

"It's memes all the way down" absolutely sent me.

@CritterKeeper01 2 года назад

My favorite is just rearranging it: "Vidi vici veni"! Also "I think therefore I am confused" and "I think I think, therefore I think I am, I think…"

@matthuck378 2 года назад

I first heard the word 'meme' in a the book by Richard Dawkins, so I still think of the word meaning an infectious idea that spreads and multiplies like a lifeform. ie: religion. It's still weird to me to hear the internet definition of 'meme'.

@pluspiping 2 года назад

If it's any comfort, it's equally weird for me (veteran internet meme trash) to hear a meme like "dammit jim, i'm a X not a Y" being called a "snowclone". But isn't it wonderful that Internet Memes are indeed true memes, even if all true memes are not Internet Memes? Watching these little packets of cultural information mutate and evolve in real time is a thrill that never gets old, imo

@HansLemurson 2 года назад

The context is seemingly very different, but it all comes together with the fundamental truism of evolution: Whatever gets repeated, gets repeated.

@MannyBrum 2 года назад

Remember when Star Trek had an alien species that spoke in metaphorical memes? Darmok and Jalad at Tanagra. The mental image of that conveyed the concept of working together like the way image macro templates convey a concept even without a caption.

@WanderTheNomad 2 года назад

Also, other aspects of culture, like language, clothing styles, cuisines, architectural styles. They're all memetic. People see/hear/experience it and want to copy it. Or they keep a core idea from it and change it up a little. And that's how memes(or memory genes) duplicate and mutate.

@tonydelamancha5513 2 года назад

You were supposed to bring balance to linguistics, not leave it in meme-ness!

@chanceraphael328 Год назад

Oh the irony

@KerryHallPhD 2 года назад

To meme is human? Everything is a remix. Memes are part of all history and written language.

@jannetteberends8730 2 года назад

Funny, your last sentence did me realize that a doctor can be an engineer, kind of.

@suppotato1235 2 года назад

Honestly though, I think Shakespeare would have loved meme culture. He’d be proud that we made snowclones out of his lines. He would also be happy to know that his works stuck around long enough to be memes.

@thelocalstumbler 2 года назад

me: Can't wait for the next episode. I bet it will be great. Otherwords: *releases new episode* me: :SURPRISED PIKACHU:

@frankfrank7921 Год назад

Another Wizard of Oz line that has been snowcloned is "Toto I have a feeling we're not in Kansas anymore."

@bradlcnm 2 года назад

Like songs with a common melody they could use for puns in the middle ages.

@TimAllen624 2 года назад

Know your snowclones

@rodchambers2529 2 года назад

This is a really great show.

@EthanHackney 2 года назад

okay u kinda knocked it out of the park with the humor on this one like i genuinely laughed

@kelzbelz313 2 года назад

I’m a little surprised there was no mention of “keep calm and carry on” which was ubiquitous for about 5 years.

@llamatronian101 2 года назад

I also find out funny that it spent several decades as a sealed meme in a can before going viral.

@pluspiping 2 года назад

The video did seem to skew a little "classic literature" (so that maybe normies would understand it?)

@pryankster69 2 года назад

I was sure that the snowclone for Wizard of Oz was going to be "____, I don't think we're in _____ anymore" :-)

@Lucius1958 2 года назад

"This is memeness!" NO: THIS IS SNOWCLONE!!

@danielr7866 2 года назад

The crazed hunt for the yeti is my favorite

@seppokuusinen8595 5 месяцев назад

I wasn’t aware of the Star Trek use as we have an older version in Finnish! Sometime in the early 1900s, the great Jean Sibelius answered his wife’s inquiry about his expected return from the bar: ‘I’m a composer, not a fortune teller’. 😄

@shoesncheese 2 года назад

This should have been a whole half hour.

@AisuruMirai 2 года назад

Nah. I think a half whole hour would be plenty.

@kevincraig9704 2 года назад

I always watch ALL the way to the end to watch the outtakes. Thanks for those.

@jensvelthuijsen9061 2 года назад

love the work you (plural) do!

@mintayza7784 2 года назад

i JUST saw the "I ain't exactly thinking" meme before i clicked on this. same edit scars and picture and everything

@koibubbles3302 Месяц назад

my favorite snowclone ever is the "if I had a nickel" quote from phineas and ferb.

@skyfeelan Год назад

2:51 they way you correctly said weni, widi, wici just makes me love you even more

@thegirlinthefireplace 2 года назад

I never knew this had a name! I find it so fascinating that our popular media can become so ubiquitous in our minds that we can make a shorthand for that thing/vibe!

@angiepen 2 года назад

Like the T-shirts worn by hikers/climbers back in the... 80s I think, that said, "Go Climb a Rock." Soon after, there were T-shirts sold in San Francisco that said, "Go Climb a Street." :)

@thevenbede767 2 года назад

She said Veni, Vidi, Vici correctly

@chaiburashka Год назад

"if loving worms is stupid i dont want to be smart" "it is!" is one of my favorite exchanges on community

@thunder_birdfps8294 2 года назад

otherwords!! delivering top quality content for all my literary wonderings

@benjaminli21 11 месяцев назад

oh my god, having lost my job and succumbed to deep depression and struggling with suicidal thoughts and now trying to recovering from all these, I find myself greatly benefit from those funny and insightful and educational videos made by Dr Erica and all the videos on Storied channel and PBS. They all have been in a great help. Thank you all for making these wonderful knowledges accessible to us all... I feel less alone despite the fact that I am alone... I feel less weak despite the fact that all the past has wrecked a havoc on my mental health and physical health... thank you all for making these 😭 🙏❤

@MrNordi999 2 года назад

Best intro to a video ever!

@franimal86 3 месяца назад

To swing or not to swing is so silly it made me lol

@jordanschriver4228 Год назад

I've seriously never heard "It's giving" as a snowclone in my life.

@r.mar.673 2 года назад

The first thing I think about when I think of Julius Caesar is that he was deaf in his right ear. "Come on my left hand" always gave me a laugh growing up.

@Lcngopher 2 года назад

And because of boaty mcboatface, an actually professional racing series allowing fans to name a race gave us buschy mcbusch race.

@user-hs1xb9tv6e 2 года назад

Well accodring to a late cambodian cyborg assassin memes are the DNA of the soul.

@AvonaStar 2 года назад

I came for the answer to how cliches evolve into memes, and all I got were examples of snowclones.

@ericthompson3982 2 года назад

You just nerded my brains 🧠 out. You awesome, awesome doc.

@aswalchitra Год назад

To boldly go to a place where no man had is a thought that will be completed by who.

@jorymcmillian3432 Год назад

Not* Shakespeare seeing the future and burning Hamlet! 😂 Slay

@GoldDoubloons_ 2 года назад

Cher if she watches this video: now why am I in it? You see how I get thrown into stuff, I ain't een did nothin

@shawnholbrook7278 5 месяцев назад

I enjoyed Mad Libs and Mad magazine when I was young! Thanks Dr B!

@AdamLeeRosenfeld 2 года назад

“Humans crave connection.” Thank for explaining to me why I look at memes so much!

@Elkator 2 года назад

I love these videos berry much

@narimafanficfan 2 года назад

another great video! you're a godess!!

@meander112 2 года назад

Engagement for the engagement god! (This statement will never be more relevant.)

@CorbiniteVids Год назад

I appreciate hearing veni vidi vici pronounced in it's proper goofy-ass sounding form

@GIJRock 2 года назад

Best intro sequence on youtube

@alikaandrade3435 2 года назад

This is such a good series.

@threedawg 2 года назад

This whole video had me dieing off laughter

@elenin.3228 2 года назад

I clicked, I watched, I enjoyed!

@b1ff Год назад

How to tell me you’re not a slacker™ without telling me you’re not a slacker™.

@paco8814 2 года назад

That was delightful

@rafa57games 2 года назад

50% of my snow clones come from Phineas and Ferb

@sage.is.mentally.ill. Год назад

otherwords will forever be iconic in my brain.

@brianarbenz1329 Месяц назад

If a person lives in an apartment 2B, they cannot give someone their address without instantly hearing the Shakespearean comeback. It’s irresistible.

@americanphilosophy2701 28 дней назад

3:11 the Hives! I love the reference

@pluspiping 2 года назад

Was "madlibs" copyrighted/trademarked such that they had to invent a weird phrase like "snowclone"? Anyway, this was a good beginner's guide to my favorite type of internet meme - the fill-in-the-blank. IMO the best ones have the most potential for widespread applicability (easy to substitute new things in the blanks) AND potential for mutation (skewing the phrase beyond filling in the blanks). My personal favorite is still Spiders Georg.

@robertrowan9893 2 года назад

'I'm a doctor, not a doorpost!' I just thought Robert Picardo was blowing off electronic steam, little did I know that ... I started on Star Trek TNG, so cut me some slack please.

@meganhartmann180 2 года назад

yes, I love the meta-ness of the Doctor's comments on Voyager.