Professor Iyengar is a world expert on choice and decision-making and is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. In her groundbreaking new book and course called “Think Bigger: How to Innovate,” Dr. Iyengar teaches a six-step method for how to take advantage of neurological and cognitive science advancements to generate the best ideas.
7 сен 2024
