One of the most common questions I get asked - and this week alone I've received a lot of email about this is exact question..
"Should I be a specialist, or should I be a generalist?"
This question applies to you - whether you're a designer, an FX TD, animator, you work in video games, or you create portraits of celebrities to sell on Etsy. Whatever you do, as a creative artist, we always wonder if by specializing or "niching down" we're eliminating the opportunity for other work and jobs.
I think the misconception is that by specializing, you're really saying no to everything, except for a very specific job, and that it's going to be a massive massive risk.
I wanted to cover this question and reveal a lot of insights to not only put this topic to rest, but also how you can apply these mindsets to what you're doing, to position yourself as the obvious expert.
26 июл 2018
