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History
Mr. Sub was founded in Toronto, Canada in 1968 by two friends, Jack Levinson, a gym teacher, and Earl Linzon, an accounting clerk,[5] with $1500 start-up capital.[3] The founders aimed to sell quality food; serve it fast; make it fresh; and above all, give customers value for their money.
The first Mr. Sub restaurant, then called Mr.Submarine, opened at 130 Yorkville Avenue, on the ground floor of a converted Victorian row house. After a positive response, the two founders opened a second restaurant five months later.
In 1972, Mr.Submarine sold its first franchise, and officially became Mr. Sub in 1990.
After the mid 1990s, the chain went into decline, due to introduction of the Subway franchise. There was speculation in 2005 that Michael Bregman, the former owner of the Second Cup coffee chain, was contemplating a purchase of the chain. Other names floated as possible suitors have included Swiss Chalet parent Cara Operations and KFC operator Priszm Canadian Income Fund.
Mr. Sub was originally the only major franchise retailer of submarine sandwiches in Canada, until the arrival of American chains such as Subway. It now faces stiff competition from several quick service brands, surviving in small towns/countryside market, and regular take-out places that have always served the sandwich.
The following slogans, in chronological order, have been used by Mr. Sub: "Lub my Sub"; "Fresh thinking is what we are"; "Taste a Canadian Tradition"; "It's not a sandwich it's a Sub"; "There's always something good going down at Mr. Sub"; and "Oh Canada, Oh Mr. Sub"[citation needed]. The business' current slogan is "Yours Since 1968".
Products
Mr.Sub's main product is the submarine sandwich (or "sub"); a long roll, similar to a baguette, filled with meat, cheese, sauces, and vegetables. Other products include, wraps, soups, salads, baked goods, and panini grilled sandwiches. The Menu items vary in different parts of Canada, depending on local tastes. Some of Mr.Sub's signature products include
#MrSub #nesquik
Assorted Cold Cuts
Maple Baked Ham
Italian Salami
Tuna
Meatball
Roast Beef
Buffalo Chicken
Egg Salad
Santa Fe Spicy Chicken
Smoked Turkey Breast
Louisiana Chicken
Philly Style Steak & Cheese
Great Canadian Club
Pizza Supremo
Veggie
BLT
Grilled Chicken
Breaded Chicken
Spicy Boneless Chicken Wing
27 сен 2021
