STAMMA, the British Stammering Association, marks its 2023 awareness campaign for International Stammering Awareness Day on October 22nd.
The new work draws attention to the everyday difficulties that people who stammer experience in simple interactions with companies, such as returning an item. Don’t be a knob, don’t jump in, developed by creative agency VMLY&R London, will span online film, cinema, and out-of-home executions across the UK to encourage the public, and companies, to allow people who stammer to finish their sentences.
“People who stammer face being interrupted, hung up on and having their sentences finished on a daily basis,” said Jane Powell, CEO at STAMMA. “Whether it’s ordering a coffee, returning an item of furniture, or reporting a lost credit card; what should be a straightforward experience can be made a nightmare by staff unprepared for people who stammer. We’d love to help end this.”
STAMMA will use the campaign as an opportunity to direct people to stamma.org/DontBeAKnob with information for businesses with training opportunities and resources on working with customers who stammer, whether over the phone or face to face. The three and half minute satirical hero film, directed by LIAKH through Spindle, follows the surreal customer service experience of ‘Debbie’, (wrongly referred to throughout as ‘Derry’ by the hapless call handling agent ‘Jeff’) who is trying to return a coffin and finds herself being talked over and interrupted.
“Last night I tried to find out where my food order was and I felt like Debbie. A week ago I wanted to sort out my internet bill and I felt like Debbie. Tomorrow I will be talking to my GP practice and I hope I don’t feel like Debbie, but the odds are not stacked in my favour. This film is dedicated to all Debbie’s and Jeff’s out there. Big shout out to the whole gang for turning this wild script into a powerful film we can all be proud of. And a special thanks to our great and powerful lead Helen for inserting her own family member’s experience with a stammer so well into her character, Debbie.” said LIAKH, Director at Spindle.
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The wider campaign features vibrant out-of-home executions created in collaboration with London-based illustrator, BIFF, known for his distinctive and comedic typography. Each poster humorously plays on the impatience people who stammer face when others finish their sentences with the wrong words.
“Every year we partner with STAMMA and do our best to pluck out some of the boring ad formulas that appear over and over again in current advertising. It’s hard and scary to get right, but I say bring us your coffins, dirty pillows, and offensive customer service cliches, and we’ll make you something that is hard to ignore. Why? It’s actually very simple, because people want to feel and see something that is different." adds Adam Noel, Creative Partner at VMLY&R London.
22 окт 2023
