Startup Guide: The Basics of Startup Sales 

As a startup, it can be extremely challenging to envision a timeline for building a sales organization. At the outset, you have no idea if a market even exists for your product, and if it does, how big it is and how you will reach them. Initially, you’re the company’s first salesperson, figuring out your product-market fit and testing the viability of your product at once.
At the same time, thinking about sales early as part of the growth of a company is an important first step. If you dig too deeply into product and engineering and put sales off, you run the risk of starting too late - and someone getting there first. At the end of the day, sales and engineering are what build your company.
So let’s dive in, how should you start thinking about sales? Robert Byssz, Chief SMarketing and Scaling Officer, Advisory Board Member @CEU's Executive MBA program, Startup Mentor will help you out with some basic tips and tricks.
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